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Content Curation vs. Creation: Finding the Right Balance

Scoop.it

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. The Content Cyborg There are two inputs you can have in your content — human and AI.

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7 Ways To Generate New Content With Content Curation

Scoop.it

According to various studies, 75% of marketers struggle to find time to create content. This is where content curation comes in. It’s a clever way to leverage existing content, posts, and other material created by others to provide value to your audience. What is content curation?

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Should You Curate Content In Your Newsletters?

Scoop.it

If you can relate to either of these scenarios, then it’s time to stop wasting time and energy on creating original content and switch to what’s already working – curating content instead! In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success.

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Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

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Transforming content marketing lifecycles with AI

Martech

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.