Digital B2B Marketing

AUGUST 27, 2013

You don’t need more content. You need old content. Old content is the real king of content marketing. Better content isn’t enough when your competitors have good old content. Better content isn’t enough when your competitors have good old content.

Content Marketing 100

Content Marketing Content Inbound Marketing Search Marketing 100

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. Image via CrunchBase. ” Here are 37 reasons why. .” ” Here are 37 reasons why. Gigamon ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Integrated B2B

JULY 12, 2019

With a six times higher conversion rate than other methods , it’s no wonder that more and more companies are integrating content marketing into their marketing strategy. So, we know that content marketing works, but how do you decide what content works best – and when? Conquering your content kingdom. What hasn’t worked?

Top of Funnel 56

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 56

Ambal's Amusings

FEBRUARY 17, 2010

Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. " Michele Linn is a B2B marketing consultant and writer who specializes in producing buyer focused content and providing insights on how to market it. Not all content is king!

Content 100

Content Buyer Personas Marketo Consulting 100

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. Content marketing dominates.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

6sense

JUNE 29, 2016

Brocade CMO Christine Heckart sums it up best when she says: “Content is king, data is queen – and timing holds the court together.”. Engagement takes content, relevant, compelling content all along the infinity loop of the buyer’s journey. Content is king, data is queen, and timing holds the court together.

Top of Funnel 63

Top of Funnel B2B B2B Sales CMO 63

Savanta

MARCH 27, 2011

Core is content optimisation for keywords, an activity undertaken by three quarters (76%) in the last 12 months. New content is carefully designed with keyword ratios in mind, new content is being added without keyword density checks or content is simply not refreshed. The primary driver of this growth is commercial.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

PureB2B

JANUARY 25, 2024

Any old blog content is and could still be king. Here’s how repurposing old content can bring in the gold with content syndication.

Content 143

Content Content Marketing Marketing 143

BDB

JANUARY 2, 2020

Content marketing is far from being a new concept: it’s been ingrained in what we do as marketing professionals from the word ‘go’. What is new, however, is our understanding of content marketing and how it supports every stage of today’s non-linear customer journey. Download your copy of The Content Issue. More on storytelling.

Marketing Strategy 26

Marketing Strategy Marketing & Strategy Top of Funnel Content Marketing 26

DivvyHQ

JULY 19, 2019

Sure, there are times when audiences ask for our content. Don’t let your brand – or your content – be “That Guy.” So, even if they’ve selected your content, you should still behave like you’re an uninvited guest in the home (or home screen) of your audience. This approach will make that content more effective.

Ad Exchange 59

Ad Exchange Television marketing Content Opt-out 59

Convince & Convert

JANUARY 4, 2024

And one of the ways that they think they can achieve that is through trendy content. In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike. But is it guaranteed?

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Marketing Insider Group

MARCH 11, 2024

Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. But you can’t just throw content out there and see what sticks. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

SnapApp

JULY 16, 2015

The key to all our lead generation efforts is the content we create to drive education and interest in order to meet the needs of our prospective buyers. We’ve all heard it – and adopted the mantra – “Content is King”. By capturing this level of information, you can target content to individuals right at the show.

Work Management 48

Work Management Allocation Webinar Metrics Buying Cycle 48

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

Content 233

Content Act-On Viral Marketing Fulfillment 233

The Mx Group

APRIL 2, 2020

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Content 90

Content Marketing & Strategy Marketing Strategy B2B Marketing 90

Marketing Insider Group

OCTOBER 17, 2023

Yet, even with an impressive SEO strategy, top-notch content, and meticulous technical SEO audits, there’s no guaranteed ticket to the spotlight. Yet, even with an impressive SEO strategy, top-notch content, and meticulous technical SEO audits, there’s no guaranteed ticket to the spotlight. Know your strengths.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). Content marketing costs 62% less than outbound marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

DivvyHQ

JULY 19, 2019

You're probably learning to do the same with much of the digital content world as well. Unless you're one of the few who actually likes watching commercials, you've probably honed your skill of tuning them out. So how do we, as marketers, combat this tune-out behavior?

Content 40

Content Marketing & Strategy Marketing Tips 40

Marketing Insider Group

MARCH 29, 2023

When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Content is a powerful way for brands to tell stories that convey the meaning behind what they do. Businesses can accomplish the same with empathetic content and brand storytelling. Before long, Ted was beloved.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Marketing Insider Group

MARCH 2, 2023

Content is still king, but elevated content is like the king on crack… 1. Key takeaways: Interactivity remains an integral part of website design, but you must avoid some popular trends that could jeopardize your rankings. Sans serif is out, literally anything else is in. Add custom viewing options to reel them in.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. three to five pieces of content ?before

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Convince & Convert

JANUARY 4, 2024

And one of the ways that they think they can achieve that is through trendy content. In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike. But is it guaranteed?

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 143

B2B Case Study Case Studies Content 143

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Spiralytics

JANUARY 6, 2022

Content is king, as the saying goes. The post 7 Content Engagement Strategies to Help Your Business Grow appeared first on Spiralytics Inc. So if you’re running an online business, producing.

Marketing & Strategy 147

Marketing & Strategy Business Content Content Marketing 147

Confessions of a B2B Marketer

APRIL 17, 2024

Guillaume Moubeche Shares All OLD WAY/NEW WAY with Adam Robinson of Retention.com Nathan Latka Shares His “King-Maker Strategy" Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guest

B2B 52

B2B Linkedin B2B Marketing Twitter 52

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Martech

SEPTEMBER 8, 2023

After the event, what happened to all that content? She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. It comes down to ownership.

Lead Scoring 118

Lead Scoring Lead Ranking Top of Funnel Budget Programs 118

SWZD

MARCH 15, 2021

In 1996, Bill Gates famously proclaimed, “content is king.” But content alone is not enough. Twenty-five years later, this phrase resonates more than ever. Businesses need the proper context to deliver the right marketing messages to the right people, at the right time.

Intent Data 152

Intent Data Intent B2B Content 152

Webbiquity

AUGUST 6, 2020

“Over the past five years, many marketers have realized that partnering with trusted industry experts to co-create content provides the king of marketing experience that drives engagement, brand credibility, and marketing performance,” writes Lee Odden, TopRank CEO. How do influencers create value for brands?

Research 242

Research B2B Marketing B2B Budget Programs 242

Marketing Insider Group

FEBRUARY 11, 2021

The specified content will reach them better than a generic campaign with no geographic emphasis. Another growing trend is that of voice search, which will require optimization of content to appear with spoken phrases rather than typed shorthand. The best example is found in target marketing. Adjusting SEO. Capitalizing on Video.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Marketing Insider Group

JUNE 12, 2017

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. How do you get it right, measure it, improve it?

Content Marketing 248

Content Marketing Content Marketing & Strategy Marketing 248

E-Spirit

MAY 3, 2013

Content Marketing is capturing a lot of headlines these days. So why is content marketing so big right now? I see the topic being written about in many industry magazines and websites. Whenever I think of marketing the top goal that comes to mind is to help generate sales.

Content Marketing 40

Content Marketing Advertising Agencies Public Relations Content 40

Marketing Insider Group

FEBRUARY 12, 2024

Today’s users expect more than functionality; they seek intuitive navigation, personalized experiences , and anticipatory content, leading to a significant shift in website UX design. They want intuitive navigation, personalized experiences, and content that answers their questions before they even ask them.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Brandpoint

JANUARY 10, 2022

I spoke with Laura King, President of Marketers’ Community and Practice Leader at SkyWater Search Partners, on the changing role of recruiters and how the recruitment process is shifting. Laura King spelled it out as “sell first, screen second.” Acquiring great talent requires convincing talent that your business is worth considering.

Paid Search Agency 133

Paid Search Agency Marketing & Strategy Advertising Agencies Thought Leadership 133

SmartBug Media

APRIL 27, 2023

Our panel discussion featured Crystal King , Social Media Professor at HubSpot, and Michael Birky , Paid Media Director at SmartBug Media. For example,” King explains, “the site might remember your username; it might remember the things that are in your shopping cart. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98