ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. The most recent AI survey by Bain and Company analyzed that organizations that make use of AI were 4.2 out of 7 in the last survey to 2.1 due to the onset of COVID-19.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? By asking, "Why consulting?" However, solving cases is only half the battle.

Consulting 74

Consulting Sample Work Management Marketing AI 74

KoMarketing Associates

MAY 14, 2018

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. Forty-three percent of customers would pay for a greater convenience, and 42 percent would pay for a friendlier, welcoming experience, according to the survey. B2B Marketing and the Customer Experience.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

KoMarketing Associates

DECEMBER 6, 2017

Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services. Approximately 39 percent use search engines, while 34 percent consult vendor websites. About half of the respondents (52 percent) stated that they turn to referrals from friends and colleagues first.

Customer Surveys 180

Customer Surveys B2B CMO Vendors 180

KoMarketing Associates

MAY 8, 2018

To tap into what the average tech customer looks for from B2B marketers, Spiceworks recently surveyed 674 tech buyers from organizations across North America and Europe. Previous research shows that customers consult a wide range of marketing content before making a purchase decision. ” Marketing Content and the Buyer Journey.

Customer Surveys 120

Customer Surveys Peer-to-peer Brand Identity Branding 120

Hubspot

JULY 20, 2020

According to the McKinsey Global Innovation Survey , though 86% of executives agree innovation is key for growth strategy, only 6% are satisfied with the innovative efforts of their company. This is why consulting exists. However, all consulting is not created equal. Enter innovation consulting.

Consulting 78

Consulting Paid Search Agency Creativity Planning 78

Launch Marketing

OCTOBER 14, 2020

Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and provide insight on customer satisfaction, market research, product feedback and company culture. What is the purpose and goal of your survey?

Customer Surveys 83

Customer Surveys Practices B2B Marketing Customer Satisfaction 83

KoMarketing Associates

MARCH 21, 2018

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

Hinge Marketing

FEBRUARY 23, 2022

There’s a popular saying that “time waits for no one”—and that seems to be especially true for consulting firms. In this article, we preview the 2022 High Growth Study: Consulting Edition by outlining the four key advantages high growth consulting firms realized on their path to growth and profitability. Get access here.

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. The post Infographic: Influencer Marketing Survey appeared first on onalytica. Get a free demo today by clicking the button below!

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Sword and the Script | B2B

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Martech

APRIL 29, 2024

A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics. Findings about consumer behaviors and preferences The 2024 Global Consumer Trends Index surveyed over 10,000 consumers globally.

Privacy 125

Privacy Ad Building Brand Identity Branding 125

B2B Marketing Directions

APRIL 28, 2024

One of the largest studies of trust is the annual "Trust Barometer" survey by the global communication firm Edelman. The 2024 survey found that survey respondents trust business organizations slightly more than NGOs and substantially more than government and media. A 2023 study by PwC surveyed 2,508 U.S.

Ethics 71

Ethics Vendors Lead Scoring Lead Ranking 71

ClickZ

DECEMBER 9, 2019

Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers via email post-trip. They recently recognized the need to overhaul their customer survey process so they could more efficiently analyze post-trip data and better manage customer complaints.

Response Rate 94

Response Rate Customer Surveys Enterprise Management Lead Scoring 94

Hubspot

DECEMBER 21, 2017

What is consultative selling? Consultative selling is an approach that focuses on creating value and trust with the prospect and exploring their needs before offering a solution. The answer is a consultative approach. Consultative selling fits the inside sales model hand in glove. Consultative selling tips.

Consulting 92

Consulting Marketing & Strategy Knowledge Base Differentiation 92

ClickZ

DECEMBER 9, 2019

Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers via email post-trip. They recently recognized the need to overhaul their customer survey process so they could more efficiently analyze post-trip data and better manage customer complaints.

Response Rate 92

Response Rate Customer Surveys Enterprise Management Lead Scoring 92

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. Download the 2018 High Growth Study: Consulting Firm Edition. Consulting firms posted a median annual growth rate of 9.3

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

The Customer

APRIL 4, 2020

National Survey Tracks 18 Day-to-Day Consumer Activities. The pandemic is having significant effects on what was traditionally thought to be typical day-to-day consumer behavior, according to a newly completed Coronavirus lifestyle survey. This wave of research was just the first in a series of coronavirus lifestyle surveys.

Customer Surveys 52

Customer Surveys Loyalty Work Management Marketing Management 52

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Take for example a consulting firm, where understanding client needs and building trust is paramount for loyalty and referrals.

B2B 246

B2B Customer Satisfaction Interactive Marketing Loyalty 246

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. After that, how you can improve prompts to get even better answers from me.

eCommerce 106

eCommerce Marketing AI Best Practices Consulting 106

Marketing Insider Group

MAY 31, 2023

InMoment Image Source: InMoment InMoment is a cloud-based platform that businesses use to gather and analyze customer feedback from: Surveys Social media Review sites It’s basically a one-stop-shop for all your customer experience optimization needs.

Enterprise Management 257

Enterprise Management B2B Marketing Tools Marketing Management 257

Biznology

JUNE 25, 2020

JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees. Several of our executive consultants, advisors and coaches will join the discussion to answer your questions.

Organization 197

Organization Sample Enterprise Management Consulting 197

KoMarketing Associates

APRIL 26, 2022

Unsupervised recently shared the results of its survey that asked 802 marketers their current views on the metaverse, and 60% admitted that they don’t fully understand it. As the VR and AR landscapes continue to grow, marketers who don’t find ways to adapt could miss out on potential opportunities,” stated the researchers behind the survey.

Planning 198

Planning Statistics Marketing & Strategy B2B Marketing 198

Martech

FEBRUARY 22, 2024

based Clevertouch Consulting. Of the 250 marketers surveyed, 55% indicated their companies are looking to simplify their stack in the next 12 months. The report is based on a survey of 250 marketers in the U.S., Fifty-four percent of marketers say they’re using 50 tech platforms or more. Why we care. Get MarTech! In your inbox.

Marketing Automation Services 107

Marketing Automation Services Paid Search Agency Marketing Management Tools 107

Hubspot

MAY 8, 2019

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Survey and questionnaire tools can help your team test new products, gauge the effectiveness of your marketing efforts, and further identify user sentiment about your brand.

Customer Surveys 78

Customer Surveys Software Tools Marketing AI 78

Marketing Insider Group

NOVEMBER 30, 2021

Here’s how Wayfair did it (really well): Brand awareness surveys. Businesses can measure brand awareness with surveys aimed at learning how well consumers recognize their brand. These surveys look to a target group that expands beyond a brand’s current customer base. Image Source. Organic search share of voice.

Brand Identity 299

Brand Identity Branding SERP Paid Search Agency 299

The Customer

MAY 7, 2020

Editor’s Note: This marks the 5th wave of our Coronavirus Lifestyle Changes Surveys but its a departure from our approach on the previous 4 trackers. In this edition, we surveyed American consumers on the first activities they are most looking forward-to after the quarantine restrictions are lifted. Methodology. www.suzy.com.

Customer Surveys 52

Customer Surveys Loyalty Correlation Sample 52

Valasys

JUNE 14, 2019

On 11 th June 2019, DiscoverOrg announced the results of its first-ever Purchasing Power Survey. The survey unveiled that 71% of the companies have increased their expense budgets for current fiscal. The survey unveiled that 71% of the companies have increased their expense budgets for current fiscal. Other departments viz.

Customer Surveys 61

Customer Surveys Paid Search Agency Allocation Marketing Budget 61

Sword and the Script | B2B

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% Overall, the survey puts the average marketing budget at 9.2% Gartner: 9.1% Need an extra pair of B2B marketing and PR hands?

Marketing Budget 91

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 91

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Do you work in-house, or at an agency/consultancy?

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Martech

JANUARY 9, 2024

“Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference. Audience data from these sources will help you create personas.

Optimization 115

Optimization Ideal Customer Profiles Customer Surveys Communities 115

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

B2B Marketing Directions

SEPTEMBER 1, 2019

In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. Original Research is More Than Surveys When most marketers think about original research, surveys are usually the first thing that comes to mind.

Customer Surveys 49

Customer Surveys Research Effectiveness B2B Thought Leadership 49

Sword and the Script | B2B

SEPTEMBER 12, 2023

The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. Below are findings from the report, along with commentary and links to other supporting surveys I’ve previously written about or shared.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116