nDash

JUNE 22, 2022

For this Wednesday Writer Roundup, we have a former academic and author, a finance journalist, a testimonial writer, and a math teacher. Tricia Molloy solves one of the most common marketing problems most businesses face today: Getting clients to write recommendations! Anna Cottrell. Hi I’m Anna!

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Video Marketing 286

Video Marketing Content Marketing Content Paid Search Agency 286

ClearVoice

NOVEMBER 12, 2019

A testimonial is one of the most effective tools for attracting new clients and gaining their confidence. Even among professional pitchers and marketers, some of us aren’t great at asking for testimonials. Even among professional pitchers and marketers, some of us aren’t great at asking for testimonials.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

The Forward Observer

NOVEMBER 24, 2023

Do you want to stand out in a very competitive market? Whether you’re a sales professional, entrepreneur, or consultant, this StorySelling blueprint is your ultimate resource to unlock your storytelling potential and level up your sales skills. Douglas Burdett, host of The Marketing Book Podcast.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

B2B Marketing Traction

MAY 1, 2015

Expert marketer. Marketing guru. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Great marketing consultants focus on client results. Dynamic speaker.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Marketing Management 324

Marketing Management Content Marketing Planning Content 324

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Of course, as you create your digital marketing campaign, you’ll keep in mind that different prospects will be at different stages of the customer journey. Client Testimonials.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. People who share testimonials. Testimonials. ” — Dr. Brené Brown. People you interview and quote. Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

NuSpark Consulting

FEBRUARY 13, 2023

User reviews, case studies, and testimonials: Including reviews and testimonials on your website can provide social proof of the quality of your products or services and help build trust with potential customers. Building trust takes time and effort, but it is a crucial aspect of a successful sales and marketing strategy.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. You can make your case studies most impactful by using real numbers, examples, and client testimonials.

Case Studies 335

Case Studies Case Study Impressions Studies 335

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways.

Video Marketing 84

Video Marketing Marketing Strategy Marketing & Strategy Planning 84

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. You will need an infrastructure for this and a marketing automation platform that cookies your visitors while also connecting activity with that specific content. Feeling that they “get” you makes a difference.

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 279

FMG Suite

JUNE 5, 2019

Email Marketing Campaigns for Financial Advisors. . For financial advisors, an email marketing campaign is a critical component of a successful marketing strategy. Here is what we learned: How did you decide to use FMG Suite for your digital marketing? All of the tools work continuously and together.

Email Marketing 40

Email Marketing Work Management Planning Ad brokers 40

Leading Results Rambings

OCTOBER 15, 2013

Testimonials and case studies from your current clients are a key component in building trust. If you are having a difficult time getting testimonials, it may be time to do a little digging to see what is really going on with your organization. Lead Generation Referral marketing Testimonials'

Case Study 83

Case Study Case Studies Lead Generation Trust Marketing 83

Marketing Insider Group

NOVEMBER 15, 2021

One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it. How to create demand using content marketing. Quick Takeaways.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing.

Advertising Agencies 326

Advertising Agencies Advertisements Advertising Paid Search Agency 326

SmartBug Media

APRIL 23, 2019

How do you accomplish this if you currently don’t have reviews or testimonials to promote online? As a trusted adviser, you can overcome the fact that you don’t have testimonials from clients because you will gain credibility instead. Turn your own experience into a testimonial. By becoming a trusted adviser.

Peer-to-peer 53

Peer-to-peer Ad Building Case Study Case Studies 53

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B Marketing 99

B2B Marketing Video Marketing B2B Thought Leadership B2B 99

Heinz Marketing

SEPTEMBER 5, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Excellent! A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele. Their needs, preferences, and aspirations diverge.

Practices 114

Practices Planning Best Practices Paid Search Agency 114

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing. Set SMART Goals.

Content Marketing 283

Content Marketing Lead Scoring Lead Ranking Planning 283

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

AUGUST 16, 2019

Nowadays, social media is a critical component of any business's marketing strategy. With such a large potential audience, it's becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services. How to Become a Successful Social Media Consultant.

Consulting 77

Consulting Social Media Media Peer-to-peer 77

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Whether it is on LinkedIn or not, it is imperative to market on the platforms your audience is on.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? I get asked about this by some of my consulting clients who are starting a new business or product launch. A perfect example can be seen on Internet marketing gurus sites.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. What is your monthly budget?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Leading Results Rambings

OCTOBER 22, 2013

They had a couple of good sales folks and two marketing managers. One salesperson left and one of the marketing staff left, and now the owners were back to working IN the business instead of ON the business. If this situation feels at all familiar, a small business marketing consultant can help.

Small Business Marketing 74

Small Business Marketing Consulting B to B Work Management 74

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 228

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 228

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. by content marketing consultant Rebecca Smith of Heinz Marketing. It’s designed to put help marketers develop a content strategy for account-based marketing. Tech companies don’t need a “video strategy.” Like this post?

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Leading Results Rambings

JANUARY 1, 2014

Related Stories Why Getting Testimonials May Be Difficult Surviving Hummingbird How Can a Small Business Marketing Consultant Help? good testimonials Testimonials Marketing'

Effectiveness 40

Effectiveness Consulting Small Business Marketing Business 40

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. Content marketing also builds trust in your brand and your expertise.

Startups 329

Startups B2B Marketing Buyer Personas Advertising Agencies 329

FMG Suite

MAY 3, 2021

And as of May 4th, 2021, advisors and other financial professionals will have the opportunity to leverage the marketing strategies created by the new rule. To help financial advisors leverage this opportunity, FMG Suite has created a free ebook with 5 new marketing strategies created from the SEC advertising rule change.

Rules 98

Rules Advertisements Advertising Ad brokers 98

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Go Beyond SEO

MARCH 26, 2024

In today’s competitive market, a strong brand image is essential for attracting and retaining clients in the plastic surgery industry. Key Takeaways: Plastic surgery branding is vital for attracting and retaining clients in a competitive market. One powerful way to build trust is by sharing patient testimonials.

Practices 60

Practices Brand Identity Branding Differentiation 60