Bluetext

JUNE 2, 2023

Attention is an increasingly precious resource in this age of constant stimulation, so grabbing hold of it and keeping it is paramount for any PR professional trying to get a message out into the world. Of course, there is room for nuance, detailed explanation, and essential facts in PR messaging.

PR 26

PR Press Conference Customer Surveys 26

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Armed with that intelligence, 6sense recently created a campaign that targeted new-logo accounts and contacts that use SEPs with which 6sense partners. The Revolution Is Now. They’re ready for a change.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Walker Sands

APRIL 17, 2023

They need unique and compelling PR strategies that more closely align with the needs of today’s tech reporters and the increasingly noisy AI landscape. Keep major AI and tech conferences like MIT Technology Review’s EmTech, and the AI Summit New York, top of mind during this process.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Bluetext

AUGUST 27, 2021

Last week the goliath of technology conferences held in the U.S., The emergence of the Delta variant, right as tech companies were resuming planning for in-person events, exponentially complicates the decision-making process for the 2021-2022 tech conference strategy. Re-imagine your traditional event approach.

Conference 26

Conference Personalization Lead Ranking PR 26

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 54

Conference Marketing AI Work Management Marketing Management 54

SmartBrief - Marketing

AUGUST 14, 2023

In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. The internet has flattened the playing field over the past 20 years, allowing anyone to quickly identify and contact editors and analysts. I realized early in my career that PR firms would become obsolete.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Brandpoint

MARCH 31, 2020

Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there. A past webinar or conference presentation that a thought leader at your company gave. Step 2: Distribute the asset with targeting. More COVID-19 Coverage.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. Gone (hopefully not forever!)

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Webbiquity

OCTOBER 22, 2020

This includes standing with one’s head tall, having a ready smile, maintaining eye contact, and offering a firm handshake. If your customer stories are newsworthy, hire a PR company to arrange coverage such as newspaper and radio interviews, which are a great way of getting your name out. Gain personal qualifications. Speak at events.

Business 219

Business Ideal Customer Profiles Work Management Youtube 219

Sword and the Script | B2B

AUGUST 8, 2023

Do you need help with B2B tech marketing and PR? Here are some useful links: about , services and contact. click image for higher resolution) 3. How does SaaS incentivize customers to participate in case studies? Customers are rarely directly incentivized to participate in case studies,” according to the report.

Case Studies 82

Case Studies Case Study Advertising Benchmark Paid Search Agency 82

KoMarketing Associates

NOVEMBER 8, 2018

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. New content can also open the door for speaking at industry events, trade shows, and conferences. Stay in Contact With Customers. Regular contact increases trust in a company.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Sword and the Script | B2B

JUNE 27, 2023

This is the team that filters through a list of people who traded contact information for content and identifies qualified prospective buyers. This followed events where marketing spent a boatload of budget to exhibit at a conference, scanned hundreds of badges, and two weeks later many of these “leads” hadn’t even been touched once.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Heinz Marketing

MAY 19, 2021

But I think one of the things that has happened with COVID is companies have stopped doing large conferences. But I think even when they go back to doing large conferences and I do believe they will… I think what we’re going to end up with is a hybrid model where you’ll have large conferences with an online component.

B2B Thought Leadership 106

B2B Thought Leadership Thought Leadership Paid Search Agency PR 106

Convert

NOVEMBER 9, 2022

We poked around, and according to one of our esteemed sources, rumblings surfaced at Spark, FullStory’s 2022 User Conference. One of our contacts acknowledged that even though Google Optimize 360 deals were still being taken at their end, GO certifications had been deprecated. Is Google looking to sunset Google Optimize?

Optimization 111

Optimization Google Paid Search Agency Marketing Proposals 111

Onalytica B2B

DECEMBER 11, 2017

He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, PR News, and the Institute for International and European Affairs.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

BenchmarkONE

AUGUST 10, 2022

Neutral market: people your contacts know. It’s great to spend time networking at marketing industry conventions, meetups, and conferences, but there’s another marketing channel you may be missing out on: RFPs. Revive PR to Build Inbound Links and Brand Awareness. Cold market: people you don’t know. No surprises there, right?

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Valasys

JULY 17, 2020

If the executives of your company are directly involved in marketing and PR communications, it showcases a transparent and trustworthy culture. Consider weaving your content strategy around your participation in events, conferences, or something as small as participating in extracurriculars.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

markempa

MARCH 6, 2006

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. Most people, no matter how excited they are at the.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Sprout Social

APRIL 4, 2023

Their contacts, family and friends trust this content. Whether on your website or elsewhere, this is powerful PR for you. This reflects well on your company, conferring authenticity to your brand by virtue of this perception. Who is a brand advocate? Clients and customers These are some of your best brand advocates.

Brand Identity 124

Brand Identity Branding Word of Mouth Social Media 124

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

The Customer

OCTOBER 23, 2019

Blast PR for DISQO. In its pursuit to help the world innovate and create more enjoyable experiences, DISQO is committed to continually advancing data quality and accuracy. By engaging consumers who choose to share their attitudes and behaviors, DISQO captures the highest quality data, empowering its clients to make confident decisions.

Blast Campaigns 52

Blast Campaigns Comparison Opt-in PR 52

Top Rank Marketing

AUGUST 21, 2023

He’s the founder of Content Marketing Institute, the organization behind the famous Content Marketing World conference. Lee: You know, it reminds me of the expression in PR of borrowing to build. That direct connection, that permission for them to say, “I want you to contact me, company — brand.”

B2B Marketing 90

B2B Marketing B2B Paid Search Agency Co-Registration 90

Versium

JUNE 12, 2018

More than 2,000 attendees, speakers and exhibitors are expected to participate in this year’s conference. To arrange a sales meeting with Versium at LeadsCon New York and learn more about their solutions for enterprise organizations and marketing agencies, please contact sales@versium.com. Media Contact. About Versium.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Automation 40

Biznology

DECEMBER 23, 2016

He saw Rebecca speak a few years ago at a conference. He’s more comfortable contacting them. Then they had to contact each person individually to ask about solutions. Sometimes they had to go to conferences just to ask their questions. Meanwhile, Austin is GC at a pharmaceutical company.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. When I go to meetings in impressive conference rooms, everyone tends to give everyone else their business cards. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age. It Might Be Personal.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Smashmouth Marketing

OCTOBER 6, 2010

Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Gail Goodman, Constant Contact. Michael Pranikoff, PR Newswire. Highlight of the day is always Chris Brogan's down to earth, almost "stand up" quality talks. Deb Orton, SAS. Dharmesh Shah, HubSpot.

Inbound Marketing 100

Inbound Marketing Twitter PR Marketo 100

Martech Advisor

MARCH 31, 2020

Then events such as Google's I/O developer conference, SXSW, Coachella Valley Music and Arts Festival, the Olympics, and all other sporting events were canceled, even Disneyland shut down. Marketing, sales, and PR professionals can benefit from the webinar series and incorporate the learnings into their evolving strategies.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers. Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

JULY 8, 2011

I've been on the receiving end of quite a few press releases in my day, and I've been contacted by plenty of people who do exactly what I do now. Do Your Research: When contacting the media outlet, make sure you’re contacting the right person. Ask your contact who that is, or call the main number to find out.

PR 28

PR Tips Media Television marketing 28

ClearVoice

NOVEMBER 6, 2020

“If you’re not already, get set up on a virtual office platform such as Slack which will allow you to stay in constant and immediate contact with your entire team throughout the workday,” advises Myers. 3 teamlancing tips from a multi-tasking teamlancer.

Work Management 89

Work Management Marketing Management Skype Multi-Channel 89

Outgrow

FEBRUARY 25, 2021

These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. Now that your prospects have had some contact with your website and product offering, this is where you activate your charm! In fact, Twitter did something similar back in 2007 at the SXSW conference. Source: Outgrow.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

KoMarketing Associates

MARCH 13, 2018

Sponsor an event or conference your organization is attending, presenting, or exhibiting with. Build a database (or even an Excel spreadsheet) of contact information for quality link opportunities in your industry. Examples include Crunchbase , CabinetM , and G2Crowd potentially. Run a contest or promotional event.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

SpotMe Blog

FEBRUARY 16, 2023

What to include in this section: Title Short description Purpose Goal Date Time Duration Type (conference/congress) Format Venue, City, Country Event website/registration link Event platform Event brief section #2 Audience The second step in creating an exceptional event brief is adding details about your audience.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

DealSignal

NOVEMBER 3, 2020

Conferences have been cancelled. And as the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. Use a B2B contact database to strategize and execute more effectively. Networking events have gone virtual.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59