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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Your pricing will vary based on your traffic volume. Price (based on the parameters above): $140 per month Matomo Capterra rating: 4.8 (52 What to do?

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50 Statistics About Retail Marketing and Consumer Shopping Trends

Porch Group Media

Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. Mobile sessions account for 59 percent of all sessions on ecommerce sites. Are you an omnichannel retailer? eMarketer).

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Social Advertising is on the Rise for Retailers

Porch Group Media

Social advertising is an important channel for most retailers. Today’s consumers are online, mobile, and social. As social advertising matures and in order to take advantage of new ecommerce opportunities from Covid, retailers are ramping up their spend in social. And they expect their favorite brands to be so as well.

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Top 5 Demand-Side Platform Companies

Martech Advisor

A demand-side platform (DSP) helps advertisers purchase ad impressions in real-time, over the internet. Here are five demand-side platform companies and a comparison of their key offerings to help you kickstart your search for the ideal DSP. A demand-side platform (DSP) is a crucial component of the programmatic advertising ecosystem.

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The Top 10 Free Content Analytics Tools

Contently

The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Additionally, you can sort rows and compare them to see how each performed on different platforms, such as browsers and mobile devices. Open Web Analytics.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. 74% use LinkedIn, and 42% use Twitter.

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5 Ways Furniture Companies Can Boost Growth by Marketing to Millennials

Porch Group Media

Increased mobility. Seek a strong price and value proposition. For example, Furniture Today put out great research examining the price paid for specific product categories by generation. Social advertisements offer an ideal way to engage these social media users. THREE: BECOME MOBILE.