The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Vidyard

OCTOBER 28, 2022

Take Me Off Your List” Sales and marketers both hate this one—the dreaded unsubscribe. To help build that awareness of your brand (in addition to hopefully your marketing team helping out ), mix in other outbound touches like emails , video messages , and social media touches to build awareness with your prospect. will suffice.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Hinge Marketing

DECEMBER 4, 2019

Professional services firms have also taken advantage of M&A as a way to address an acute talent shortage in a fiercely competitive labor market. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Market perception.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The ROI Guy

JULY 9, 2018

When solutions are commoditizing, and differentiation of the buying experience becomes essential to standing out in the crowd, this result is perhaps the most troubling of all. What if you could have the differentiating value messaging you need to better communicate and quantify your unique value to prospects?

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Salesforce Marketing Cloud

APRIL 21, 2022

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? A great voice and tone differentiates the best of them. Salesforce's Chris Duarte walks you through how to create marketing that really speaks to your audience. 2) How to start a voice and tone program at your company.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

The ROI Guy

JUNE 29, 2015

A lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator. With a P/E ratio of 20, this yields a whopping $100M in additional market value you just left on the table – 5x the discount. So how bad has it become?

Enterprise Management 40

Enterprise Management Marketing Management Cost Marketing Proposals 40

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What is a Marketing Funnel? A Marketing Funnel is a tool/visualization that marketers utilize to understand the process of interaction with their audience. Marketing Funnel Stages: Top vs Bottom. How the messaging is similar but also different?

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The ROI Guy

MARCH 9, 2011

Based on the lifecycle of your particular B2B company and product lines, you may find yourself in one of three distinctive categories that SiriusDecisions created to help define how to best market and sell your solutions. To reach today’s more frugal / skeptical buyer, communicating the value of proposed solutions is critical.

Work Management 40

Work Management Marketing Management Demand Comparison 40

Biznology

JULY 23, 2012

blog, Are Keywords Market Shares? So, once valid and qualified Keywords are chosen and properly integrated into a Web site focussing on market shares, what else is needed to actually get more sales? No matter what’s proposed by these service providers, it’s very likely that HIGHLY COMPETITIVE BUSINESS OFFERS won’t be in the lot.

SERP 80

SERP Copywriting Validation Emarketing 80

Hinge Marketing

APRIL 24, 2015

And the fact is, the world of selling has stood still by comparison. Financial services is a complex area, and spending the first twenty minutes of the meeting explaining what it is that we do, how we make money, how we go to market and how we sell was not time well spent. Propose potential solutions to the problem. “Stop.

Work Management 48

Work Management Marketing Management B2B Marketing Proposals 48

The ROI Guy

SEPTEMBER 19, 2011

Sales and marketing a higher-priced supplier requires proactive transparency, differentiating the higher initial price versus a superior solution with lower costs over the useful lifecycle, more business value / bottom-line benefits, and / or lower risks.

B2B 40

B2B Pricing Price Comparison 40

Outbrain

DECEMBER 28, 2021

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. Brand awareness relates to how aware people are about a brand, from its logo, ads, slogan or simply its market presence. Brand differentiation. But where to start? Brand equity.

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

The ROI Guy

FEBRUARY 15, 2013

According to IDC’s annual 2012 Buyer Experience Study published in November it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. First, the demand for financial justification has never been higher. Solution Agnostic?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

SEPTEMBER 12, 2011

First, Alinean is THE leading provider of interactive smart content marketing and value-based sales enablement tools with extensive experience and range: We are the original pioneers in the creation of interactive value selling / marketing tools and best practices, having founded the first company in this space, Interpose, back in 1993.

Lead Ranking 40

Lead Ranking Lead Scoring Tools Differentiation 40

The ROI Guy

JANUARY 6, 2012

More control is in the hands of finance, requiring more economic justification on each proposal. Deliver Solution Guides and Comparisons – helping customers properly consider various solution considerations, options and competitive differentiators. Serious budget constraints make even high ROI projects hard to get approved.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JULY 19, 2012

Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. via performance benchmarking, peer comparisons and the benefits and value in change, · “Why You?”

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Convert

JULY 14, 2021

Many of these free tools are designed for first-time testers to get their feet wet in marketing experimentation. When these marketers want to test further or implement more advanced strategies, they quickly find that their free tools can’t perform these. Do an A/B Testing Tools Comparison Not all tools are created equal.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

The ROI Guy

SEPTEMBER 29, 2010

As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. The company said that percentage has dropped even more in its current fiscal year, which ends Sept. That was pretty much it.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Directive Agency

SEPTEMBER 6, 2019

Also, competitors can make comparison web pages to take over your brand’s SERP, which doesn’t play by the rules, but unfortunately happens. Tactics such as social media marketing, video marketing, and blogging are great ways to show your audience what your company is all about. Develop Your Business’ Brand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Terminus

JANUARY 16, 2019

I keenly remember watching a grainy video of Sangram explaining the flipped funnel on a whiteboard and doing my best to wrap my head around this new concept of account-based marketing. As the ABM market matured, so had our product. For this, we turned to our content & product marketing team. Now, it’s time to solidify it.

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

FEBRUARY 2, 2011

This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. now finds herself at marketing meetings. Nancy Cooper, finance chief of software developer CA Technologies, based in Islandia, N.Y.,

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

ClickZ

NOVEMBER 2, 2020

If you’re a marketer, you may be choosing a full-on CRM system, or a more focused online listening tool. How can you squeeze in time to do market assessments? How do you sift through the noise of the market complexities, confusing websites, and clear vendor biases and messaging? It doesn’t have to be.

Marketing Management 131

Marketing Management Software Customer Satisfaction Vendors 131

SalesIntel

MAY 3, 2022

But that’s not what social proof is about, whether in B2C or B2B marketing. Read along as we discuss what social proof is in B2B vs. B2C marketing and how you can leverage it to your advantage. We’ll discuss that later, but first: What Is the Importance of Social Media Marketing for B2B Companies? Know their minds. Celebrities.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Marketing 52

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. Content Marketing Tools.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Webbiquity

MAY 13, 2014

There’s been a raft of articles recently proclaiming the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (b2b) marketing most prominently. Compared to the typical b2b purchase—there is no comparison. Photo Credit: LGEPR via Compfight cc. Low online visibility.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Buzz Marketing for Technology

JUNE 27, 2008

Results were found to be compatible with the behavioral model proposed. Section 4 presents preliminary results from our pilot study which appear to be compatible with the proposed model. combines elements from both models to propose a new behavioral framework for analyzing information seeking on the Web. The next subsection (3.2)

Lead Ranking 100

Lead Ranking Terms and Conditions Work Management Differentiation 100

Hinge Marketing

SEPTEMBER 22, 2017

Some are market leaders, while others are promising up-and-comers. But if you make the necessary shifts in attitude and direction, you can implement a marketing program that is able to generate consistent growth for many years to come. Just because a firm generates strong profits does not mean it’s likely to become a market leader.

Marketing Budget 74

Marketing Budget Service Peer-to-peer Budget Programs 74

Huptech Web

SEPTEMBER 8, 2023

Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Understand Inbound Methodology What is an Inbound Marketing Funnel? You’re here because you were lured in by the appealing headline about D2C Inbound Marketing , and that’s exactly what we will go over today.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40