Comparison Differentiation Marketing Proposals Peer-to-peer 
Hinge Marketing
FEBRUARY 22, 2024
By comparison, average Growth firms grew at 10% per year. That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. Conflicts across the globe, mixed economic signals and political instability add smoke to a marketplace that’s undergoing change at breakneck speed.
The ROI Guy
AUGUST 27, 2018
If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.
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The ROI Guy
JULY 9, 2018
When solutions are commoditizing, and differentiation of the buying experience becomes essential to standing out in the crowd, this result is perhaps the most troubling of all. Fewer than 1/3rd ( 30% ) of buyers engage with salespeople to clarify their needs, at the critical early phases of the buyer’s journey. found no difference at all.
The ROI Guy
FEBRUARY 15, 2013
According to IDC’s annual 2012 Buyer Experience Study published in November it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. First, the demand for financial justification has never been higher.
The ROI Guy
JULY 19, 2012
Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. You have two options 1. Receive a sure $800 that I am offering you 2. So why do most select the sure bet?
The ROI Guy
JANUARY 6, 2012
More control is in the hands of finance, requiring more economic justification on each proposal. The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. growth forecasts. predictions. So how can IT solution providers succeed in the face of Frugalnomics?
The ROI Guy
SEPTEMBER 29, 2010
As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.
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