Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. User-friendliness should be the cornerstone of every martech product.

Work Management 112

Work Management Marketing Management Product Differentiation 112

Square 2 Marketing

JULY 7, 2022

This month’s HubSpot updates focus on an improved Sales Hub experience. As companies get more sophisticated, even smaller businesses are taking advantage of sales and service technology that used to only be available to large enterprise organizations.

Hubspot 52

Hubspot Product Paid Search Agency Organization 52

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Each of these companies is a trailblazer and a storyteller. What is Product Marketing?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

InsightSquared

MARCH 12, 2021

You’ve spent untold hours setting up your HubSpot SalesHub , customizing it with fields relevant to your business and your desired outcomes. InsightSquared’s HubSpot integration brings advanced analytics, forecasting, and much more to the HubSpot marketplace. Scale Within the HubSpot Ecosystem. That’s what we’re here for.

Hubspot 156

Hubspot Top of Funnel Forecasting Enterprise Management 156

Lake One

NOVEMBER 14, 2023

You have HubSpot, and that’s awesome, but are you getting your money’s worth? That’s where the Lake One HubSpot Audit comes into play. Signs You Need a HubSpot Audit If you are unsure if you need a HubSpot Audit, ask yourself these questions. Sentiment: Do teams feel like HubSpot is a burden vs. a value add?

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

Envy

OCTOBER 27, 2021

HubSpot recently wrapped up Inbound 2021. It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier accounts. In case you missed their product spotlight, I've summarized below the 3-day event to help you stay up to date.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

SmartBug Media

JUNE 15, 2023

With HubSpot’s Content Assistant , powered by artificial intelligence (AI), you can quickly and easily compose and optimize your marketing emails. The HubSpot Content Assistant integrates seamlessly with your HubSpot workflow and harnesses the power of AI to streamline the content creation process for marketing emails.

Marketing AI 98

Marketing AI Hubspot Email Marketing Content 98

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. Product positioning.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Martech

OCTOBER 12, 2021

Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. It also announced the launch of open beta for a new HubSpot Payments solution. “At HubSpot, we started with the idea of a unified platform.

Hubspot 116

Hubspot CRM Enterprise Management Marketing Automation Services 116

Square 2 Marketing

MAY 5, 2022

HubSpot is making significant progress in releasing new features for all its hubs. No worries, because as one of HubSpot's most established partners, the team at Square 2 is working directly with HubSpot to bring updates directly to you. To sign up to receive our monthly updates via email, click here.

Hubspot 52

Hubspot Features Product Companies 52

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SmartBug Media

APRIL 26, 2022

Your product is amazing, and you’ve nailed down your niche market. According to research done by Frederick Reichheld of Brain & Company, increasing customer retention rates by 5 percent increases profits by 25 percent versus acquiring a new customer (which can cost five times more than retaining an existing customer).

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Sage Marketing

MARCH 17, 2022

Whether you are just starting a business or company, planning the growth strategy for your business or want to streamline your processes and interactions with customers, a customer relationship management (CRM) solution can promote your business and help you achieve your goals. Using HubSpot reduces the cost per lead by 44%.

Hubspot 52

Hubspot Work Management Paid Search Agency Marketing Management 52

Stevens & Tate

MARCH 13, 2023

For good reason, HubSpot CRM tends to be one of the more popular options. The following six reasons are why you should consider implementing HubSpot CRM into your marketing strategy: Why To Choose HubSpot CRM As Your CRM Solution? HubSpot provides its CRM solution for free.

Marketing Management 83

Marketing Management CRM Hubspot Marketing Automation Services 83

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “The content, the HubSpot Academy; it’s not an overnight thing for us.” “The content, the HubSpot Academy; it’s not an overnight thing for us.” Bringing us back together.

Marketing Automation Services 110

Marketing Automation Services Communities Hubspot Enterprise Management 110

SmartBug Media

JUNE 27, 2023

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. Features and Benefits of HubSpot’s Content Assistant Sure, an AI tool to improve your writing sounds great—but how exactly does Content Assistant help? Here are some of the tool’s key features and benefits.

Hubspot 94

Hubspot Marketing AI Generation Content 94

SmartBug Media

APRIL 28, 2022

The goal of using HubSpot smart content is to create a personalized experience for those visiting your website. Below, we have put together six best practices for HubSpot smart content that you can follow when developing your next piece of smart content. Is your visitor a CEO of a company or a mid-level manager?

Hubspot 98

Hubspot Top of Funnel Practices Best Practices 98

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In HubSpot, the key unique identifier is the contact’s email address.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

SmartBug Media

SEPTEMBER 4, 2023

HubSpot and Salesforce have put significant effort into optimizing their platforms to support their clients’ diverse needs. Similar standard objects and seamless activity sync are just two of the numerous capabilities that make a HubSpot-Salesforce integration beneficial for your organization. This is where batching can be a lifesaver.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

Hubspot

FEBRUARY 4, 2021

We've seen an explosion in brands using online channels to promote their services and products to potential customers. We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Merge contacts and companies that are duplicates. What are some good ways to do this?

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Zoominfo

OCTOBER 28, 2020

Slack creates branded sneakers with footwear company Cole Haan. In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. The other quadrants include customer loyalty , market expansion, and company transformation.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. They’re interested in performing an exercise that your product helps them with because they can’t do double-unders at all or with their current jump rope equipment. Lead Routing.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly.

Top of Funnel 132

Top of Funnel Planning Product Ad Frequency 132

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. To gain perspective on the evolving industry, I’ve created a series where you’ll hear from the people behind the top marketing technology products out there. When it first came on the market, what made Hubspot stand out? So much to manage!

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Hubspot

MAY 20, 2022

That’s why the HubSpot Academy is partnering with Coursera, the world's most trusted online education resource, to bring you the HubSpot Sales Representative Professional Certification — a five-course career development training for anyone looking to thrive in a new sales role, refine their sales skills, or impress potential employers.

Hubspot 79

Hubspot Training Work Management Buyer's Journey 79

Martech

JUNE 28, 2022

HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. Photo credit: HubSpot. HubSpot also continues to add customers; 8,200 were onboarded in Q1. The company now has 143,000 customers, up 26% year-over-year. .

Hubspot 80

Hubspot Enterprise Management Marketing Automation Services Eloqua 80

SmartBug Media

SEPTEMBER 7, 2023

Conflicting priorities can stand in the way of improving business procedures to advance the company. Integration potential : HubSpot allows for no-code integrations with hundreds of third-party apps. These easy-to-implement connectors ensure that existing processes can be easily transferred without sacrificing productivity.

CMS Development 64

CMS Development Hubspot CRM Work Management 64

Hubspot

MARCH 9, 2021

We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Learn more about Pipe here , and more about HubSpot Ventures here.

Hubspot 91

Hubspot Class Act-On Cost 91

SmartBug Media

MAY 11, 2022

The CliffsNotes version of why: In order to stay top-of-mind with existing customers, you must deliver your service or product exceptionally. According to HubSpot, “ customer delight is the process of exceeding a customer's expectations to create a positive experience with your product or brand. Pick your HubSpot workflow.

Hubspot 98

Hubspot Tips Lead Ranking Trigger Marketing 98

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.

Hubspot 105

Hubspot CMS Development Enterprise Management Marketing Management 105

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 98

Enterprise Management Hubspot Features Ideal Customer Profiles 98

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. This covers everything small companies usually need. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. Demo Requests. Demo Request Expiration. Demo Version of Software.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98