The B2B Research Blog

Five B2B marketing predictions that will come true in 2018

The B2B Research Blog

The post Five B2B marketing predictions that will come true in 2018 appeared first on Circle Research - B2B market research company. Everyone’s a futurologist at this time of year and most of them spout complete bollocks. From their high horses they tell you where you need to be focusing your energy and budgets in 2018 lest you’re left behind. The source of their wisdom?

The big trends in B2B marketing

The B2B Research Blog

The post The big trends in B2B marketing appeared first on Circle Research - B2B market research company. I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Well, I shared it, but in truth it wasn’t my view. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report.

Trending Sources

3 tips when deploying a B2B Marketing Automation platform

The B2B Research Blog

The post 3 tips when deploying a B2B Marketing Automation platform appeared first on Circle Research - B2B market research company. There are five key ingredients for B2B marketing success (see the full blog post here ): Have a clear strategic vision. Carefully craft a detailed plan of attack. Keep messaging clear and consistent, and support it with high-quality content. Invest considerable time and effort into sales and marketing alignment.

A wake up call for market research agencies

The B2B Research Blog

The post A wake up call for market research agencies appeared first on Circle Research - B2B market research company Greenbo ok has just published the latest edition of the GRIT Report.

Agency 109

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Is customer satisfaction really important in B2B?

The B2B Research Blog

Obvious but true, especially for B2B companies who, unlike their consumer focussed counterparts, have a relatively limited pool of buyers to target. This truism sees many B2B companies striving to satisfy and even delight customers. Customer loyalty is critical to any business.

Finding the brand positioning sweet spot

The B2B Research Blog

If the chosen positioning isn’t based on the core essence of who your company is and what it believes in, people will see straight through it. The post Finding the brand positioning sweet spot appeared first on Circle Research - B2B market research company

Spot 94

Using Regression Analysis in market research

The B2B Research Blog

The post Using Regression Analysis in market research appeared first on Circle Research - B2B market research company.

Branding is b t

The B2B Research Blog

77% of the 100 B2B marketing leaders we recently surveyed for the B2B Leaders Forum went so far as to describe branding as critical to their company’s future growth. The post Branding is b t appeared first on Circle Research - B2B market research company. “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand.

Brand 93

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Understanding brand personality through projective techniques

The B2B Research Blog

Moreover, non-marketers might find the idea of a company having a personality somewhat odd, adding another barrier to expression. The post Understanding brand personality through projective techniques appeared first on Circle Research - B2B market research company. Most brands have a set of human traits associated with them – a brand personality.

Business to business market research just 4% of spend

The B2B Research Blog

I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. 50 random companies picked from the FTSE All Share Index. The 100 companies on the AIM100 index. 50 companies from the Grant Thornton Fast Track Index. 100 companies randomly picked from Companies House. So why do business to business companies under-invest in market research?

B2B market research – 10 unique features

The B2B Research Blog

The post B2B market research – 10 unique features appeared first on Circle Research - B2B market research company. Is B2B market research really that different from B2C? Well in a nutshell, yes.

B2B competitor research – 8 free sources of information

The B2B Research Blog

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. Most companies in the UK choose to register as a Limited Liability Company with Companies House. Amongst other benefits, this limits the personal liability of the company’s shareholders for any debts. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health.

What system 1 and 2 thinking mean for B2B marketers

The B2B Research Blog

The post What system 1 and 2 thinking mean for B2B marketers appeared first on Circle Research - B2B market research company A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome. System 1 works at a sub-conscious level without us knowing it. Using intuition and beliefs about how the world works, it makes a rapid assessment of the situation then quickly settles on a course of action.

It’s official – in B2B, content is king

The B2B Research Blog

The post It’s official – in B2B, content is king appeared first on Circle Research - B2B market research company It’s official. Content is king. The latest B2B Marketing Benchmark report produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity. Last year less than half (43%) held this opinion. Content marketing in some shape or form now consumes 40% of the average B2B marketing department’s time.

What makes a good marketing leader?

The B2B Research Blog

appeared first on Circle Research - B2B market research company There are two universal truths about all marketing plans. One, no matter how smart the plan might be, it’s worthless unless well executed. And two, no plan has ever executed itself – people make it happen. Here’s another observation. Two marketing teams with identical skills and resources, both looking to achieve the same goals, can achieve very different results.

How to conduct a business to business survey

The B2B Research Blog

Business to business decision makers are usually also time poor and answering your survey on the ‘company clock’. The post How to conduct a business to business survey appeared first on Circle Research - B2B market research company. There are six steps if you’re looking to conduct your own business to business survey. One, clearly define your objectives.

B2B brands are dead. Long live B2B2C brands!

The B2B Research Blog

appeared first on Circle Research - B2B market research company I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published earlier in the week (see the full list of B2B superbrands here ).

Brand 83

Does Big Data mean market research is dead?

The B2B Research Blog

appeared first on Circle Research - B2B market research company. When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.

The month in #mrx

The B2B Research Blog

The post The month in #mrx appeared first on Circle Research - B2B market research company Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common?

Driving action from a customer satisfaction programme

The B2B Research Blog

Most companies have a customer satisfaction research programme in place, but not all are made equal. The post Driving action from a customer satisfaction programme appeared first on Circle Research - B2B market research company. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance.

Time to get with the programmatic

The B2B Research Blog

The post Time to get with the programmatic appeared first on Circle Research - B2B market research company Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind. Events, email and content feature heavily. Two fifths of your budget is allocated to digital channels. How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork.

Which B2B brands do you most respect?

The B2B Research Blog

We recently posed this question to 100 marketing leaders in B2B companies. Most brand positionings are based on what marketers would like the company to be known for. The most powerful brands are lived because the leadership of the company bases everything they do around the brand’s values. appeared first on Circle Research - B2B market research company Which B2B brands do you most respect? Two brands emerged head and shoulders above the rest: IBM and Salesforce.

Brand 76

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ). By now you may even have read the full report. In this post I’d like to share a few gems which you won’t find in either.

The benefits of a strong brand in B2B markets

The B2B Research Blog

Well first off, they realise that rather than simply being a logo, a brand is a perception held about a company. In riskier buying situations where the cost of making the wrong choice is high (either for the individual’s reputation or for the company’s effectiveness) a strong brand makes you the safe choice. The post The benefits of a strong brand in B2B markets appeared first on Circle Research - B2B market research company.

Tips for B2B customer satisfaction research

The B2B Research Blog

The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research. Take care though. Get it wrong and you can actually make things a whole lot worse… Relationships matter.

Branding terminology and jargon explained

The B2B Research Blog

Three key phrases concern how the brand is recognised: Brand name : What the company calls itself and its products. Brand architecture : How the different brand names owned by a company are used in relation to each other, e.g. ‘Pratt & Whitney, a United Technologies company’. The post Branding terminology and jargon explained appeared first on Circle Research - B2B market research company.

Tapping into emotions in the B2B buying process

The B2B Research Blog

The post Tapping into emotions in the B2B buying process appeared first on Circle Research - B2B market research company. Shock! B2B buyers are people. Seems obvious, right? Yet marketers often treat B2B buyers as automatons making careful, logical and completely rational decisions during the buying process. That’s simply not the case as B2B buyers are influenced by their emotions too.

How B2B brands approach Twitter

The B2B Research Blog

Group-wide company news and thought leadership is shared through @EYnews. Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. I call them ‘Twitologies’ and I’d like to share an outline of them here.

Insights from the B2B Barometer

The B2B Research Blog

And the outlook remains rosy – 87% expect their company’s revenue to grow over the coming 12 months (which bodes well for next year’s round of budgets). The post Insights from the B2B Barometer appeared first on Circle Research - B2B market research company

The secrets of successful B2B marketing

The B2B Research Blog

The post The secrets of successful B2B marketing appeared first on Circle Research - B2B market research company. What’s the secret to successful marketing? A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’. They were given free rein to answer however they wanted and an analysis of these responses reveals five themes.

How to measure customer satisfaction in B2B markets

The B2B Research Blog

The post How to measure customer satisfaction in B2B markets appeared first on Circle Research - B2B market research company. How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter.

How Big Data will shape the researcher of 2020

The B2B Research Blog

The post How Big Data will shape the researcher of 2020 appeared first on Circle Research - B2B market research company A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing. 43% of marketers are already mining petabytes of customer data to uncover hidden insights into behaviour; a further 40% plan to embrace Big Data’s benefits in the next three years. Here’s the good news for the market research community.

The cost of losing a customer

The B2B Research Blog

The post The cost of losing a customer appeared first on Circle Research - B2B market research company. What’s the cost of losing a customer? ‘A A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though.

Cost 42

The benefits of marketing automation aren’t automatic

The B2B Research Blog

The post The benefits of marketing automation aren’t automatic appeared first on Circle Research - B2B market research company. Predictions that 2015 is the year of marketing automation seem to be spot on. The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%).

Net Promoter Score (NPS) in B2B – the evidence

The B2B Research Blog

Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”.

The secrets of employee motivation

The B2B Research Blog

The post The secrets of employee motivation appeared first on Circle Research - B2B market research company In her latest blog for Quirk’s Marketing Research Review , Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent…. Research is a people business. Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk.

Accelerating your career as a B2B marketer

The B2B Research Blog

Most senior marketers (68%) have been in the profession for more than 15 years, and during that time have typically worked in five companies. The post Accelerating your career as a B2B marketer appeared first on Circle Research - B2B market research company. We recently partnered with B2B Marketing Magazine to produce a ‘career acceleration guide’ for B2B marketers. .

Social media in B2B – the latest stats

The B2B Research Blog

The post Social media in B2B – the latest stats appeared first on Circle Research - B2B market research company The allure of social media in B2B is growing rapidly.

Stats 43