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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Companies] 29 Reasons Why Your Company Blog Has Stalled
    I’ve seen companies jumpstart their blog growth by focusing on the user of the products rather than the “decision-maker.&#. 21) Not Talking About Your People: Social business works because it tears away the curtain and shows that your company is human, authentic, and engaged. . By Stanford Smith, Contributing {grow} Columnist. At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business.
  • HG DATA  |  FRIDAY, NOVEMBER 4, 2016
    [Companies] Company Culture and Teamwork Trump Systems
    The one constant in this ever-changing, hectic, and often disconnected workplace, is that face-to-face company meetings are still necessary to make a team function and thrive. Last week HG Data had an onsite, three-day sales and marketing company meeting in Santa Barbara. The point is, coming together as a company needs to happen for employees to feel inspired and connected to do the hard work of growing the business. The workplace is changing.
  • CONTENT STANDARD  |  THURSDAY, JULY 28, 2016
    [Companies] At Visionary Companies, Storytelling Runs Deep
    Many companies die young, having never gained traction either because their entrepreneurs misunderstood or mistimed their markets, or because they could not deliver compelling new solutions that met market needs. The second culling occurs when a new industry matures and buyers coalesce around a handful of companies that have emerged as leaders in the space, abandoning the second- and third-tier entrants. But informing our company about story craft was not enough.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 19, 2016
    [Companies] 9 Companies That Make Content Marketing Execution Simple
    The post 9 Companies That Make Content Marketing Execution Simple appeared first on Marketing Insider Group. Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. So you and your team hold meetings and workshops, discuss the big picture, and even compile […].
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Companies] 5 Common Traits Of The Best Content Marketing Companies
    We connected with two content marketing company directors for a look at some of the unique attributes that keep their clients coming back to them. Find out what these qualities are, and how to identify them as you do your own content marketing company research. Choosing a content marketing company that has a game plan for measuring results and tying them back to your goals is important.
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Companies] The HubSpot Culture Code: Creating a Company We Love
    This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Regular readers might be wondering -- why is there an article on company culture on what is supposed to be an inbound marketing blog? We have almost 9,000 customers and over 460 people in the company now. The HubSpot Culture Code: Creating A Company We Love.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 15, 2015
    [Companies] Why People Leave Your Company [Infographic]
    Every company deals with employee turnover. Even in a healthy economic climate, it's inevitable that some of your people will seek a career change, move cities, get recruited by a competitor, or part ways with your company. You want your best hires to stay and grow their careers at your company -- and if they're leaving, you need to find out why.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Companies] 10 Clever Website Error Messages From Creative Companies
    Taptaptap is a company that 1) creates apps for your iPhone, and 2) knows that everyone loves funny baby pictures. What other companies have creative error messages when their websites are down? Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down.
  • MODERN MARKETING  |  SUNDAY, JULY 28, 2013
    [Companies] How to Start Your Company’s Discussion About Marketing Automation
    by Amanda Batista | Tweet this Over the weekend you may have received one or more marketing emails that weren’t of interest to you, perhaps even after you opted in to receive communication from that particular company. Maybe you set up your own company’s email campaign and weren’t so thrilled with the click through metrics and reporting your current marketing system garnered? It can be hard to start the discussion about integrating marketing technology into your company’s strategy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Companies] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. The targeting capabilities, like bulk uploading company lists, have enabled marketers to only show ads to qualified audiences, which reduces wasted spend, and lends itself well to account-based strategies.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 30, 2015
    [Companies] How to improve company culture
    Last year, glassdoor published a list of the top 25 companies for culture and values. These same names, you will notice, also top the list of companies ranked by market valuation. The implication is clear: many of the companies with the best cultures are also the most successful. How can you emulate companies with strong cultures? Here are some of the things you need to know as a business owner, founder, or executive in order to shape an effective company culture.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2016
    [Companies] What Not To Do at Your Company Holiday Party
    Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues. 10 Dos & Don'ts for Your Company Holiday Party. Ask about their plans for the holidays, meet friends and family members your coworkers brought with them, and don’t forget the cardinal rule of conversation in mixed company: avoid politics and religion.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Companies] 7 Company Blogs We're Seriously Crushin' On
    Sometimes, these crushes last a few days -- like when a company has a funny flippant response to a Twitter troll. Lots of companies out there are doing crazy cool things -- we just don''t know about it yet. I spoke with the rest of the content team here at HubSpot, and we all confessed the companies we''ve been professionally crushin'' on. They all feature the same insights about the same companies and people -- it becomes almost like a filter bubble.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 1, 2017
    [Companies] Trends come together to diminish the need for company apps
    But things change and we all have to face the music … even when it’s your company’s smartphone app. Gartner reports that by 2020, 20 percent of all companies will be abandoning their apps. Contact Mark to have him speak to your company event or conference soon. The post Trends come together to diminish the need for company apps appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.
  • TONY ZAMBITO  |  TUESDAY, JUNE 6, 2017
    [Companies] Are Companies Ignoring Their Best Source For Buyer Insights?
    Through natural laws of inertia, companies can become insular because of data. An over-reliance on data and even in recent developments related to machine learning and artificial intelligence can cause companies to miss the all-important social context. Thus, companies will need to view insights as a human-centered process and not a data-centric process alone. Illustration by Aneeque Ahmed.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Companies] Why Companies Don’t Market to Their Customers
    I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. For marketing leaders that want to make a profound impact to their companies’ revenue, data analysis should be made a top priority.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Companies] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    So how are companies trying to improve the odds? We've found four companies with a different approach to investing in employee creativity. While the effectiveness of these programs can be hard to measure given their inherent subjectivity, it's interesting to see what companies are doing to help cultivate an innovative and inspirational work culture. In fact, 25% of the employers on Fortune 's 100 Best Companies to Work For offer paid sabbaticals to their employees.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 27, 2015
    [Companies] 7 Dos and Don’ts for Writing Your Company’s Story
    Your company’s description, or “about us” section is usually one of the most popular pages and/or pieces of content on your website – are you putting your best face forward there , or could your story use a makeover? Read on to review what you should and shouldn’t do when writing your company’s description. These dos and don’ts will ensure your company’s story is as compelling and informative as possible.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 4, 2015
    [Companies] What Makes Top Company Blogs So Successful? [New Data]
    But if resources allow, you actually should invest time developing a presence on Facebook to determine whether it’s worth integrating to your company’s long-term social media strategy. It breaks down social media posting frequency by industry, company size, and more. Anyone who runs a business blog knows how much of a challenge it is.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies. Scale Model : For companies with double-digit growth, such as Plex, scaling does not mean merely adding headcount.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Companies] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. The users of LinkedIn tend to be affluent and influential , and can easily discover people employed by a certain company, or various types of business someone has worked for. Recently, LinkedIn announced a new look for its Company Pages.
  • KEO MARKETING  |  WEDNESDAY, MAY 24, 2017
    [Companies] Effective Marketing Strategies for B2B Companies
    As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The goal is to gain their trust and prove that your company is worthy of their business. It has been found that B2B companies that connect with their buyers in an emotional way experience twice the impact over marketers who only try and sell customers on the functionality of their products or services. Alerting customers to the latest company news.
  • ANNUITAS  |  THURSDAY, OCTOBER 15, 2015
    [Companies] 3 Ways to Strengthen Company Culture Via Onboarding
    Maren Hogan, CEO of Red Branch Media, writes , “[S]hare with them your expectations, and help them to understand the specific values your company espouses. Don’t miss out on the chance to proselytize your company culture from the beginning through joint goal setting, mentoring, and feedback. Great onboarding programs are bi-directional, as even the most agile and progressive companies experience some degree of complacency. Blog company culture leadership onboarding
  • INTEGRATED B2B  |  TUESDAY, OCTOBER 20, 2015
    [Companies] 4 ways Danish companies can nail B2B marketing in English
    According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. So companies can choose to produce a regular flow of credible Voice of Company stories about how customers successfully use their products, or informative Voice of Industry articles on a company-owned platform that stimulates open dialog and knowledge-sharing about industry challenges.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies] 5 Fresh Ways to Improve Your Company Culture
    Company culture is something that is very close to me. Because of that, I spend a good amount of time making sure my ideas on company culture are loud and clear. Not all companies have great culture, and it can be difficult to change when it’s been one way for so long. Not only do you need to be a great listener, but you need promote that standard within the company. That absolutely plays into company culture, of course.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 16, 2012
    [Companies] Is Blogging Right for Every Industrial Company?
    The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Industrial Blogs Industrial Marketing Blog Industrial Websites Website Design & Development Content Marketing Digital marketing Inbound Marketing Industrial Marketing
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Companies] 15 best Big Data companies and why they stand out
    Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue . Most recommended Big Data Companies by employees to friends.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Companies] How to Cultivate a Content Culture at Your Company
    When I talk with inbound marketers about content creation -- specifically, how companies can create a sustainable internal content creation model -- our conversations usually go one of two ways. If you're starting your own business, growing your marketing department, starting a job at a new company, or just trying to motivate a shift in your company's attitudes toward content creation , this blog post is going to teach you how you can create a content culture within your company.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Companies] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. B2B companies have the very unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that — the nuances of which are not just reserved for those speaking directly to consumers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Companies] How do I find the “voice” on my company blog?
    Your company blog should be aligned with your marketing and business strategies, otherwise … why do it? Aligning your “voice&# with the company’s can be difficult, but not impossible. I’ve worked with blog-start-ups at several companies and here are the phases I see most companies going through: 1) Uptight – At first, the company is tentative about becoming a publisher. Your company might be right.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 11, 2014
    [Companies] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
    to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. If you are using digital marketing (You are, arent you?)
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Companies] Getting Your Company’s Voice Right
    But what voice do you speak to customers with and how do you know if your company’s voice is striking the right tone? Marketing expert and consultant Noah Fleming , who has worked on customer retention strategies for small-to-medium sized businesses, large companies and entrepreneurs, has some easy tips for finding your company’s voice and letting it shine through in your content. Know your company’s character.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Companies] Guidelines for Writing Your LinkedIn Company Page
    LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Depending on your company, your solutions will either be products, services or both. LinkedIn company pages help your business. What advice would you give to businesses on writing their company pages?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Companies] Linking Instagram to Your Company Facebook Page [Quick Tip]
    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. In this case, we are selecting to use the company’s Facebook page. Now, whenever you take a picture and select Facebook, it will go to your company page instead.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 7, 2013
    [Companies] Mobile Marketing: What 4 top B2B companies can teach us about mobile
    According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. 52% of marketers considered mobile marketing very important to influence their company growth in the next three years. To be honest, I was surprised to see so many companies without a mobile site.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Companies] 11 Expert Tips for Growing Your Company's Blog
    Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Or maybe, it''s when your blog makes a "blogs to watch" roundup. However you define "making it," we can always learn from those who''ve done it before.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. The guide also includes several visual examples we’ve gathered from top-performing Company Pages so you can find inspiration for your company''s page. Company updates.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Companies] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    but what about those companies in "boring" industries? Check out the 25 brands below to see how even "boring" companies can create engaging social media cover photos on five of the most popular social networks. Here''s a quick overview of the rest of the post: These 25 brands are inspiring because of their stellar social media cover photo designs, despite being considered by most to be companies in "boring" industries. Try to think out of the box for your company, too.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 24, 2012
    [Companies] Can Digital Marketing Make the Phone Ring for Industrial Companies?
    Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. Read “Use Content Marketing to Manage Industrial Sales Funnels” for statistics and study findings on the challenges faced by other manufacturers and B2B companies.
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Companies] Content Marketing for B2B Companies
    Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. The post Content Marketing for B2B Companies appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • KEO MARKETING  |  WEDNESDAY, MAY 10, 2017
    [Companies] Online Marketing Strategies of Successful Companies
    When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. They probably also have a LinkedIn company page, Instagram account, a YouTube channel, and maybe even a Pinterest site. Content marketing is a part of successful companies’ online marketing strategies.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 3, 2015
    [Companies] How to improve your company’s Facebook page
    Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages. You may find it difficult to come up with content for your company Facebook page at first. Let’s say your company sells cars.
  • CONTENTLY  |  THURSDAY, JUNE 8, 2017
    [Companies] Why Companies Are Failing to Grasp the Digital Customer Experience
    According to research by McKinsey, “for every 10-percentage-point uptick in customer satisfaction, any company … can increase revenues by 2 to 3 percent.” Only 7 percent of brands are exceeding customer expectations, and few companies feel confident in how they’re implementing new digital customer experience initiatives. The post Why Companies Are Failing to Grasp the Digital Customer Experience appeared first on The Content Strategist.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Companies] The Anatomy of a Strong Company Name
    But if you listed names such as Lucky Charms, Fruit Loops, and Cocoa Puffs, and paired them with their colorful boxes and mascots, the company image suddenly becomes vibrant and exciting. Car companies are a prime example of this technique. Many companies, such as BMW and Mercedes, name many of their vehicles using a numbering or lettering system depending on the model and size of the car. Again, car companies are a prime example.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JANUARY 4, 2014
    [Companies] What Content Marketing Functions Do Industrial Companies Outsource?
    I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial copywriting Industrial Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Companies] Executives long for “customer-activated company” but social media is a stumbling block
    The research discovered three major strategic shifts enabled by technology: The customer-activated company. “Relationships must be fully reciprocal and once that relationship is established, companies of all sizes need to be prepared to act based on the influence of the customer. Companies of every size told IBM that a re-balancing is occurring from spending on “IT systems” to “creating customer experiences.”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Companies] The Soft Edge; where great companies find success
    Where Great Companies Find Lasting Success. This is an excellent management book for any level in any company, I recommend to my clients that they need to read a minimum of two business books a year and this book makes my 2015 list! In the Conclusion chapter he summaries the prior chapters by using a case study of a situation where companies have focused on the Soft Edges and where they have not-and the results. The Soft Edge.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Companies] Social Media Lessons From 8 Tech Support Companies
    The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. Customers love to connect with the companies and services they use—it makes them feel valued to know someone is listening and responding to them. This US-based tech support company has more total followers than well-known competitors Geek Squad and AT&T’s Small Business Basics.
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Companies] Why Google Plus is Our Company Content Hub (and should be yours)
    That’s how I felt a few months ago when […] The post Why Google Plus is Our Company Content Hub (and should be yours) appeared first on Avitage. This article is written for small and mid-size businesses, but also for groups within larger organizations that are constrained by poor enterprise infrastructure. The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Companies] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect.
  • BIZIBLE  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. Do they serve everyone from mom and pop small businesses to high growth startups to Fortune 500 companies? A company that charges $10/month for their software will need to have a different marketing strategy than a company that has deals worth $10,000/month or more.
  • LATTICE  |  TUESDAY, MARCH 29, 2016
    [Companies] Successful Companies Create Successful Customers
    Customer success is the hallmark of a great company. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. The post Successful Companies Create Successful Customers appeared first on Lattice Engines. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Companies] Content Strategy Ain’t Just For Large Companies
    I talked about how every business needs a content strategy – it is not just for large companies. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Does Every Company Need A Content Strategy? Every company needs a content strategy because content strategy addresses the problem of all the noise in the marketplace.
  • REACHFORCE  |  WEDNESDAY, JANUARY 6, 2016
    [Companies] 5 Companies Using Big Data Management to Fuel Their Marketing
    Businesses are becoming increasingly metrics-focused, relying on big data to inform business decisions, redesign marketing strategies, and fuel the success of companies. With big data management software, businesses can take full advantage of their big data, eliminate data silos, and use that data to create a thriving business model with less financial risk. Some major […]. Big Data Marketing
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Companies] The 10 Best-Branded Companies on Instagram
    Check out the following images and learn how these ten companies completely nailed the representation of their respective brands. Its flagship product, permanent markers, is hardly something that seems easy to market on Twitter at first glance; however, the acute focus on artistic freedom and expression that Sharpie integrates into its brand makes it one of the most successful social branding companies on Instagram.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Companies] How to Build Company Value in a Down Economy
    But we do have a great deal of control over our micro economy – the part of the whole where we can make an immediate difference for our companies, our clients, and our families. Here are three suggestions on how to use marketing and sales strategies to build value in your company. This allows such companies to charge premium fees and operate in a less competitive environment. Technorati Tags: Company Value , Sales Model. Company Value Sales Model
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 27, 2017
    [Companies] 5 Companies Doing B2B Video Marketing Right
    We’ve done a few lists over the years showcasing B2B companies doing exceptional things in marketing and Cisco is usually on there (see here , here and here ). In addition, they use video across their entire site, encouraging users to watch videos about the company, webinars about specific product lines, hear from customers, and much more. Cisco is a large technology company and it’s important for them to showcase the various ways they are innovating.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 12, 2013
    [Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
    Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Automation industrial lead generation marketing automation MQL SQL
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Companies] Why B2B Companies Should Worry More About Customers Than Competitors
    Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. This kind of company makes most of their strategic and tactical decisions based on what their competition is doing, or is about to do. Successful companies are focused on their customers.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 2, 2016
    [Companies] Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)
    Content marketing can (and should) impact buyers at every stage of the purchasing journey – starting from when they first become aware of your company/product to when they make the decision to buy. Instead, work backward with your product marketing team to understand the exact problem(s) that your product addresses to create content that – not only generates awareness and interest – but positions your company as a trusting resource/expert about the topic and problem at hand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 13, 2014
    [Companies] The 5 types of company Twitter accounts: What’s right for you?
    This account would feature a real person and a real photo but the account is owned by the company. When that person moves on, the profile would change to a new name and a new person in that role in the company. Usually the best option is to have real people representing your company like my friend Chad Parizman (@cparizman), who works for HGTV. The ultimate goal for many companies is to get to a place where many employees can serve as beacons for your brand.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Companies] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Companies] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Let's take a look at the new LinkedIn Company Pages in action. 5 Examples of the New LinkedIn Company Pages You Should Check Out.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Companies] The Real Value of Content Marketing for Industrial Companies
    In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Given this situation, how do you sell the value of content marketing to industrial companies? This is typically an EPC (Engineering, Procurement and Construction) company and is the technical buyer.
  • SPIRALYTICS   |  TUESDAY, FEBRUARY 7, 2017
    [Companies] Digital Marketing Strategies Every Company Needs Today
    It’s easy to get left behind in the world of marketing. As the Project Runway host, Heidi Klum, would say it, “ One day you’re in, the next day you’re out. ”. Digital Marketing
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 8, 2012
    [Companies] Content marketing? Danish companies show you how to do it.
    Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Making bold claims about “state-of-the-art” or “world-leading” technology never really came naturally to Scandinavian companies, where the inclination is to be rather understated and overtly honest with their messages. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world.
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [Companies] Why Do Insurance Companies Advertise So Much?
    Now think about insurance companies. Insurance is a competitive space, which is why companies create talking ducks to get our attention and cut through the clutter. So when that happens, they’re going to research two or three companies. Not surprisingly, insurance companies love jingles for the same reason. The massive budget allows for the company to push out multiple campaigns at the same time, which is crucial in such a competitive category.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies] Why Your Company Might Need a Content Audit
    While the goal of content marketing is clear, many companies forget to track what type of content is actually working. There are a variety of reasons that a company might need a content audit. Here are some of the problems that plague companies because of the lack of a content audit. Once your company takes a look at lead generation, you may find that while more and more traffic comes in, none if it is really relevant to your brand.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Companies] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    It’s time to set up a company page. Benefits to Starting a Company Page. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. A company page offers an opportunity to showcase your business, almost acting as a second Web site where people can find you and learn about your services. What to Know Before Starting Your Company Page. yourcompany.com) will have difficulty creating a company page.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Companies] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    This isn''t an exhaustive list by any means -- but maybe it''ll be a small source of inspiration for you to start your own B2B blog for your company (or kick your existing blog up a notch). For this company, blogging is about telling a visual story. The company encourages readers to use its blog feed to ensure they get new content the minute it goes live. As one might imagine, market research company Forrester Research excels at gathering and delivering data.
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 14, 2016
    [Companies] Building CSR into the Culture of Your Company Pays Dividends
    Seventy nine percent of today’s graduates consider a company’s corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study. The post Building CSR into the Culture of Your Company Pays Dividends appeared first on Marketing Insider Group.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Companies] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others. Gated content or higher value content such as white papers are used for lead generation where the company provides a tangible benefit in exchange for the visitor’s contact information.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 17, 2015
    [Companies] Leading Companies for Customer Service, On and Off Social
    Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Companies] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Companies] How to Painlessly Transition Your Company to Inbound Marketing
    That means if you're really interested in transitioning your company to inbound marketing, it's time get a little sneaky. It's time to integrate your inbound marketing campaigns with your company's more traditional marketing campaigns. Furthermore, 73% of company marketers say they will be using a cross-channel marketing strategy over the next few years. Start writing posts on your company blog -- and if you don't have one, set one up!
  • BIZNOLOGY  |  THURSDAY, JULY 23, 2015
    [Companies] Going Small: A Marketers Journey from Large Companies to the Startup World
    For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide. But, over the past 8 years, I’ve been lucky to stumble into more entrepreneurial-type positions within these large companies. An Entrepreneur in Large Companies.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Companies] 7 Examples of SaaS Companies with Exceptional Marketing
    You might not expect to hear one from SaaS companies. (I The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Without further ado, here are seven SaaS companies doing it right. And in those instances, he assumed the billboard company would prefer to sell the ad space to someone for a lesser amount than let it sit vacant and worthless.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 12, 2013
    [Companies] How B2B Companies Can Avoid Marketing on Lowest Price
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. When a B2B company wins a contract, the perception is that the process was completely rational and non-emotional, unlike a consumer purchase. However, when a business-to-business buy goes wrong, whole careers and and a company's future are at stake.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Companies] How to Find The Best Influencers for Your Company
    Depending on your company’s brand voice, it might be easy or hard to find influencers that fit with your company voice. If your company has taken a strong position on something, be careful about partnering with influencers who have a different opinion. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to a recent study from Augure , finding the right influencers is the #1 challenge.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Companies] 7 Companies That Totally 'Get' Their Buyer Personas
    That exercise has come to manifest itself in what we in the biz call a " persona ," and there are some companies who have done an excellent job at not just figuring out who their target customer is, but marketing to them in just the right way. If you've ever seen a company's marketing campaign and stopped to think, "Wow. you're looking at a company that gets their target audience, and how to market to them. What other companies do you think really "get" their buyer personas
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 28, 2014
    [Companies] Why Companies Must Hire for Potential, Not Skills
    My former boss was flooded with letters from technical writers and Marcom people from computer companies who knew something about technology but didn’t have the ability to write the journalistic-style materials she was publishing. My former boss helped me learn about the technology industry, yet few companies are addressing such skill shortages with a strategy that makes mentoring, corporate training, or development a core piece of the solution.
  • HUBSPOT  |  MONDAY, FEBRUARY 22, 2016
    [Companies] The Essential Guide to Branding Your Company [Free Kit]
    When establishing your own company's brand, you have to dig deep into its roots and determine what your product really means to your customers. And that's why we teamed up with online print and design company MOO to bring you The Essential Guide to Branding Your Company. A brand gives a business its unique identity -- from the way content looks and feels to how it sounds and resonates. Think about some of the most iconic brands out there, and then picture their branding.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 17, 2011
    [Companies] Why Industrial Companies and Manufacturers Struggle with Content Marketing
    Many industrial companies and manufacturers struggle with content marketing. If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Scenario #2: The industrial company is 100% dependent on its inside/outside sales team for leads and sales. Inviting guest bloggers to post on your company blog if you have one.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] 6 Company Blogs We Actually Enjoy Reading
    This isn''t your typical company blog: Instead of hiring writers to report on industry news and topics their audience is interested in, Prosek Partners made its blog a place for their creative team to write their thoughts, opinions, and insights. It''s rare that a company is willing to relinquish control of the publishing rights on the company blog and trust their employees to post thought-provoking conversation starters at their leisure -- especially in an industry like public relations.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Companies] Digital Disruption and Disintermediation – Key Drivers for B2B Companies
    The post Digital Disruption and Disintermediation – Key Drivers for B2B Companies appeared first on Great B2B Marketing. One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The […]. Digital Marketing
  • HUBSPOT  |  MONDAY, NOVEMBER 12, 2012
    [Companies] 9 Companies We Admire for Creating Marketing People Love
    Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. please share the many other companies out there that do this in the comments. Moosejaw is a outdoor apparel and sporting goods company. That's something that many B2B companies, however, struggle with. You expect fun, B2C companies to jump on big memes like Call Me Maybe, but a B2B company?
  • B2B MARKETING INSIDER  |  SUNDAY, MAY 8, 2016
    [Companies] How 10 Innovative Companies are Using Periscope to Drive Engagement
    The post How 10 Innovative Companies are Using Periscope to Drive Engagement appeared first on Marketing Insider Group. Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. Periscope is up against competition from similar applications like Meerkat and more recently, Facebook Live. However, what I – and I […].
  • BIZIBLE  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Study after study shows data from datasets that may or may not apply to your specific company. We recently published the 2016 edition of the State of Pipeline Marketing Report , a study of over 350 marketers from a wide range of companies. The data is (to our admittedly biased opinion) rich and insightful, but we also understand that the more specific the data is to your company, the more useful it is. The data made it clear that larger companies use more marketing channels.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 22, 2012
    [Companies] Content production? Danish companies have it right
    But while planning and strategy in itself aren’t easy tasks for many companies not used to the new realities and change in B2B buyer behavior content production apparently is seen as the biggest challenge to executing content strategy in 2012. In recent research amongst international B2B companies 56% of the surveyed marketers admitted that finding the time and producing enough content was the biggest challenge to content marketing.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Companies] 21 Reasons People Don't Trust Your Company
    Then why are there still so many companies out there eliciting the stink eye from leads and prospects? You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. Before you drop a dime on that, run your company through the sketch-o-meter to see if there are any things you can cross off the list of major turnoffs. 21 Reasons People Don't Trust Your Company. Don't let your company be one of them.
  • MODERN MARKETING  |  SUNDAY, MAY 27, 2012
    [Companies] Do “Green” Companies Grow Faster? [CHART]
    by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. Does a company held in high regard by consumers for its corporate citizenship perform better in the market? We asked ourselves if companies that are committed to making the world a better place through environmental, social and governance policies have an advantage because there is a built-in level of trust and respect that comes with their reputation.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Companies] Why Media Companies Are Struggling (And How Inbound Can Help)
    Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. And while in the first half of the 20th century it wasn’t unusual for a family to sit and spend their evening solely with the radio or TV as their source of news and entertainment, modern life has changed everything, presenting some problems for media companies that are desperate to be solved.
  • INFLUITIVE B2B  |  TUESDAY, MAY 23, 2017
    [Companies] What To Do When Your Advocate Marketer Leaves Your Company
    I want you to meet a pretty cool guy (IMHO): Truman Tang, Director of Marketing, Customer and Advocacy, at Influitive. He’s the mastermind behind our incredible advocate marketing program, Influitive VIP. Truman’s got a pretty long list of accomplishments under his belt, like driving 1,000 customer referrals in a year, running highly effective ABM campaigns.
  • HUBSPOT  |  TUESDAY, APRIL 16, 2013
    [Companies] Why We Are Proud to Be a Boston Company Today
    Before we return to our blog''s regular content, we wanted to take a moment as a company to express our sincere condolences to everyone impacted by yesterday''s tragedies. But today more than ever HubSpot is proud to be a Boston company because we are surrounded by incredible people who, even in the most horrific time, will stop at nothing to show compassion, kindness, and courage. The Boston Marathon has long been an event that celebrates human triumph.
  • BIZIBLE  |  MONDAY, JANUARY 11, 2016
    [Companies] 5 Questions B2B Companies Should Ask Their Paid Search Agency
    If your business has revenue goals, your paid search agency should be working to achieve the KPIs that will help the company reach their intended mark. If a company installs an attribution solution for their paid search agency to use, they can track which specific keywords, campaigns, and display ads generated the most revenue and capitalize on that success. Marketing attribution can set a company apart from the rest.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Companies] 13 Brands Using LinkedIn Company Page Features the Right Way
    Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Let's take a look at some of the admirable use cases of the main LinkedIn company page features to inspire you to give your LinkedIn company page a little more love.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Companies] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services.
  • WRITESPARK  |  TUESDAY, FEBRUARY 1, 2011
    [Companies] Content Marketing Insights for Technology Companies
    As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Companies] 8 Reasons Super Specialized Companies Should Embrace Inbound
    I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. I call them “superniche” companies. My superniche education began when working for a company that made a product called a femtosecond laser for manufacturing very small parts. If a company has a viable product that solves a problem, people are looking for it. “People don’t shop for our products online.”.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Companies] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    Remarkably, though, most companies don’t have a strategy in place to drive inbound calls. Adding a phone number will get prospects on the line at the moment of highest interest: when your company or solution is top of mind. As a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it''s very possible you may be overlooking a valuable source of leads: inbound calls. That’s right -- smartphones aren’t just mini computers.
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