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    [Companies] Online Marketing Strategies of Successful Companies
    When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. They probably also have a LinkedIn company page, Instagram account, a YouTube channel, and maybe even a Pinterest site. Content marketing is a part of successful companies’ online marketing strategies.
    [Companies] How to Cultivate a Content Culture at Your Company
    When I talk with inbound marketers about content creation -- specifically, how companies can create a sustainable internal content creation model -- our conversations usually go one of two ways. If you're starting your own business, growing your marketing department, starting a job at a new company, or just trying to motivate a shift in your company's attitudes toward content creation , this blog post is going to teach you how you can create a content culture within your company.
    [Companies] Social Media Lessons From 8 Tech Support Companies
    The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. Customers love to connect with the companies and services they use—it makes them feel valued to know someone is listening and responding to them. This US-based tech support company has more total followers than well-known competitors Geek Squad and AT&T’s Small Business Basics.
    [Companies] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. B2B companies have the very unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that — the nuances of which are not just reserved for those speaking directly to consumers.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Companies] 3 Ways To Research Companies For Personalized Video Sales Outreach
    In 3×3 research, find only 3 pieces of contextualized information about your prospect, the company or the industry that you plan on using in a sales conversation. Your prospect’s company webpage. The great thing about 3×3 is, if done right, it can actually provide you considerable insights into private, as well as publicly held companies. Securities and Exchange Commission that gives a comprehensive summary of a company’s financial performance.
    [Companies] What Not To Do at Your Company Holiday Party
    Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues. 10 Dos & Don'ts for Your Company Holiday Party. Ask about their plans for the holidays, meet friends and family members your coworkers brought with them, and don’t forget the cardinal rule of conversation in mixed company: avoid politics and religion.
    [Companies] 5 Companies Doing B2B Video Marketing Right
    We’ve done a few lists over the years showcasing B2B companies doing exceptional things in marketing and Cisco is usually on there (see here , here and here ). In addition, they use video across their entire site, encouraging users to watch videos about the company, webinars about specific product lines, hear from customers, and much more. Cisco is a large technology company and it’s important for them to showcase the various ways they are innovating.
    [Companies] The Holy Grail of Data for B2B Technology Companies
    In your company video , you mention that HG stands for the Holy Grail of Data and that the mission of the company is to live up to its name. ” We were so inspired by what we heard in those interviews that when it came time to name the company we decided on HG Data — not because it rolls off the tongue or is exceptionally memorable, but because it reminded us of our mission, which is to build the Holy Grail of data for B2B marketing teams.
    [Companies] Linking Instagram to Your Company Facebook Page [Quick Tip]
    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. In this case, we are selecting to use the company’s Facebook page. Now, whenever you take a picture and select Facebook, it will go to your company page instead.
    [Companies] Mobile Marketing: What 4 top B2B companies can teach us about mobile
    According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. 52% of marketers considered mobile marketing very important to influence their company growth in the next three years. To be honest, I was surprised to see so many companies without a mobile site.
    [Companies] Why Do Insurance Companies Advertise So Much?
    Now think about insurance companies. Insurance is a competitive space, which is why companies create talking ducks to get our attention and cut through the clutter. So when that happens, they’re going to research two or three companies. Not surprisingly, insurance companies love jingles for the same reason. The massive budget allows for the company to push out multiple campaigns at the same time, which is crucial in such a competitive category.
    [Companies] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. The guide also includes several visual examples we’ve gathered from top-performing Company Pages so you can find inspiration for your company''s page. Company updates.
    [Companies] Content Strategy Ain’t Just For Large Companies
    I talked about how every business needs a content strategy – it is not just for large companies. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Does Every Company Need A Content Strategy? Every company needs a content strategy because content strategy addresses the problem of all the noise in the marketplace.
    [Companies] 11 Expert Tips for Growing Your Company's Blog
    Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Or maybe, it''s when your blog makes a "blogs to watch" roundup. However you define "making it," we can always learn from those who''ve done it before.
    [Companies] Content Marketing for B2B Companies
    Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. The post Content Marketing for B2B Companies appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • LATTICE  |  TUESDAY, MARCH 29, 2016
    [Companies] Successful Companies Create Successful Customers
    Customer success is the hallmark of a great company. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. The post Successful Companies Create Successful Customers appeared first on Lattice Engines. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business.
    [Companies] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. Do they serve everyone from mom and pop small businesses to high growth startups to Fortune 500 companies? A company that charges $10/month for their software will need to have a different marketing strategy than a company that has deals worth $10,000/month or more.
    [Companies] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    but what about those companies in "boring" industries? Check out the 25 brands below to see how even "boring" companies can create engaging social media cover photos on five of the most popular social networks. Here''s a quick overview of the rest of the post: These 25 brands are inspiring because of their stellar social media cover photo designs, despite being considered by most to be companies in "boring" industries. Try to think out of the box for your company, too.
    [Companies] 2016’s Most Prospected Companies By State
    No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Your company announces new funding or new hiring initiatives? DiscoverOrg customers leverage our platform to identify the right time to prospect based on trigger events such as these, and they leverage our verified org charts, direct dials, and email addresses to connect with the right buyers within their target companies.
    [Companies] Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies
    We plan on covering a lot of ground on digital marketing as it relates to manufacturers and other industrial companies. You’ll […] The post Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. I will be co-hosting a webinar with John Hayes of on August 5 at 10am PST / 1pm EST. The webinar is called Success with Digital Marketing – a Road Map for Manufacturers.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Companies] The Anatomy of a Strong Company Name
    But if you listed names such as Lucky Charms, Fruit Loops, and Cocoa Puffs, and paired them with their colorful boxes and mascots, the company image suddenly becomes vibrant and exciting. Car companies are a prime example of this technique. Many companies, such as BMW and Mercedes, name many of their vehicles using a numbering or lettering system depending on the model and size of the car. Again, car companies are a prime example.
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Companies] Why Google Plus is Our Company Content Hub (and should be yours)
    That’s how I felt a few months ago when […] The post Why Google Plus is Our Company Content Hub (and should be yours) appeared first on Avitage. This article is written for small and mid-size businesses, but also for groups within larger organizations that are constrained by poor enterprise infrastructure. The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing.
    [Companies] 5 Ways That Companies are Screwing Up Their eCommerce Growth
    The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […].
    [Companies] How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
    The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes what they really want are more requests for quotes or proposals. This is understandable since the sales pipeline needs to be full and active at [.]
    [Companies] How to improve your company’s Facebook page
    Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages. You may find it difficult to come up with content for your company Facebook page at first. Let’s say your company sells cars.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. And it speaks to one of the realities that every company faces: when you’re a scrappy startup, your logo and other branding are likely whatever you created using free online tools (or that came as clip art with your computer), something you bought on the cheap at Fiverr , or something your wife/husband/nephew/buddy helped create.
    [Companies] 5 Companies Using Big Data Management to Fuel Their Marketing
    Businesses are becoming increasingly metrics-focused, relying on big data to inform business decisions, redesign marketing strategies, and fuel the success of companies. With big data management software, businesses can take full advantage of their big data, eliminate data silos, and use that data to create a thriving business model with less financial risk. Some major […]. Big Data Marketing
    [Companies] Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)
    Content marketing can (and should) impact buyers at every stage of the purchasing journey – starting from when they first become aware of your company/product to when they make the decision to buy. Instead, work backward with your product marketing team to understand the exact problem(s) that your product addresses to create content that – not only generates awareness and interest – but positions your company as a trusting resource/expert about the topic and problem at hand.
    [Companies] Are Industrial Companies Wasting Their Leads?
    No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Companies] The 10 Best-Branded Companies on Instagram
    Check out the following images and learn how these ten companies completely nailed the representation of their respective brands. Its flagship product, permanent markers, is hardly something that seems easy to market on Twitter at first glance; however, the acute focus on artistic freedom and expression that Sharpie integrates into its brand makes it one of the most successful social branding companies on Instagram.
    [Companies] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Companies] B2B Marketing Automation Software for Fast Growing Companies
    Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. For the fast-growing company looking to take that next step in conquering the world, the script is familiar. Look for apples to apples comparisons so that you’re not getting examples that are B2C when you are a B2B company, or you’re getting Manufacturing referrals when you’re in the Higher Education space.
    [Companies] Traditional Marketing is Alive and Well for Industrial Companies
    Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
    [Companies] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers.
    [Companies] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Let's take a look at the new LinkedIn Company Pages in action. 5 Examples of the New LinkedIn Company Pages You Should Check Out.
    [Companies] Industrial Marketing Company Celebrates 25 Years in Business
    April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name. Given my engineering background, I naturally approached manufacturers and industrial companies in Houston, primarily in the Oil & Gas industry.
    [Companies] Content marketing? Danish companies show you how to do it.
    Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Making bold claims about “state-of-the-art” or “world-leading” technology never really came naturally to Scandinavian companies, where the inclination is to be rather understated and overtly honest with their messages. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world.
    [Companies] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    It’s time to set up a company page. Benefits to Starting a Company Page. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. A company page offers an opportunity to showcase your business, almost acting as a second Web site where people can find you and learn about your services. What to Know Before Starting Your Company Page. will have difficulty creating a company page.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Companies] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    This isn''t an exhaustive list by any means -- but maybe it''ll be a small source of inspiration for you to start your own B2B blog for your company (or kick your existing blog up a notch). For this company, blogging is about telling a visual story. The company encourages readers to use its blog feed to ensure they get new content the minute it goes live. As one might imagine, market research company Forrester Research excels at gathering and delivering data.
  • CONTENTLY  |  TUESDAY, JUNE 20, 2017
    [Companies] How 6 Companies Use Content For Other Departments Besides Marketing
    That deck from the account managers may be riddled with errors or stray from the company’s signature voice. Regardless of industry, it’s critical for companies to master search. The same mindset applies for some tech-focused B2C companies. The energy company has even developed an internal platform, My GE, where people can share their own stories. Now, after one year with the company, they have elected to sponsor me on my next great adventure.”
    [Companies] Leading Companies for Customer Service, On and Off Social
    Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft.
    [Companies] How 10 Innovative Companies are Using Periscope to Drive Engagement
    The post How 10 Innovative Companies are Using Periscope to Drive Engagement appeared first on Marketing Insider Group. Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. Periscope is up against competition from similar applications like Meerkat and more recently, Facebook Live. However, what I – and I […].
    [Companies] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page.
    [Companies] 7 Examples of SaaS Companies with Exceptional Marketing
    You might not expect to hear one from SaaS companies. (I The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Without further ado, here are seven SaaS companies doing it right. And in those instances, he assumed the billboard company would prefer to sell the ad space to someone for a lesser amount than let it sit vacant and worthless.
    [Companies] How to Painlessly Transition Your Company to Inbound Marketing
    That means if you're really interested in transitioning your company to inbound marketing, it's time get a little sneaky. It's time to integrate your inbound marketing campaigns with your company's more traditional marketing campaigns. Furthermore, 73% of company marketers say they will be using a cross-channel marketing strategy over the next few years. Start writing posts on your company blog -- and if you don't have one, set one up!
    [Companies] Do “Green” Companies Grow Faster? [CHART]
    by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. Does a company held in high regard by consumers for its corporate citizenship perform better in the market? We asked ourselves if companies that are committed to making the world a better place through environmental, social and governance policies have an advantage because there is a built-in level of trust and respect that comes with their reputation.
    [Companies] 7 Companies That Totally 'Get' Their Buyer Personas
    That exercise has come to manifest itself in what we in the biz call a " persona ," and there are some companies who have done an excellent job at not just figuring out who their target customer is, but marketing to them in just the right way. If you've ever seen a company's marketing campaign and stopped to think, "Wow. you're looking at a company that gets their target audience, and how to market to them. What other companies do you think really "get" their buyer personas
    [Companies] Why Companies Must Hire for Potential, Not Skills
    My former boss was flooded with letters from technical writers and Marcom people from computer companies who knew something about technology but didn’t have the ability to write the journalistic-style materials she was publishing. My former boss helped me learn about the technology industry, yet few companies are addressing such skill shortages with a strategy that makes mentoring, corporate training, or development a core piece of the solution.
    [Companies] Building CSR into the Culture of Your Company Pays Dividends
    Seventy nine percent of today’s graduates consider a company’s corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study. The post Building CSR into the Culture of Your Company Pays Dividends appeared first on Marketing Insider Group.
    [Companies] 6 "Boring" Companies Making Amazing Content
    The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company. Not only is McKinsey & Company’s publication, the McKinsey Quarterly , one of the most well-respected in the business, their marketing team reached new frontiers with an interactive approach to content. Want to create amazing content like these companies?
    [Companies] The Essential Guide to Branding Your Company [Free Kit]
    When establishing your own company's brand, you have to dig deep into its roots and determine what your product really means to your customers. And that's why we teamed up with online print and design company MOO to bring you The Essential Guide to Branding Your Company. A brand gives a business its unique identity -- from the way content looks and feels to how it sounds and resonates. Think about some of the most iconic brands out there, and then picture their branding.
    [Companies] Top Link Building Techniques for B2B Companies (Infographic)
    Conference sponsorship – While this can an expensive route to take, this technique not only helps you earn quality backlinks to your site but also opens up the opportunity to form a long-term partnership with companies within your industry. Guest post by Harris Myers. Link building has played a crucial role in SEO since the early days of search.
    [Companies] Going Small: A Marketers Journey from Large Companies to the Startup World
    For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide. But, over the past 8 years, I’ve been lucky to stumble into more entrepreneurial-type positions within these large companies. An Entrepreneur in Large Companies.
    [Companies] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
    Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. Brian Zimmerman ( @BrianZimm1 ), Managing Director of OpenView Venture Partners, an expansion-stage venture capital firm for technology companies.
    [Companies] 9 Companies We Admire for Creating Marketing People Love
    Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. please share the many other companies out there that do this in the comments. Moosejaw is a outdoor apparel and sporting goods company. That's something that many B2B companies, however, struggle with. You expect fun, B2C companies to jump on big memes like Call Me Maybe, but a B2B company?
    [Companies] 6 Company Blogs We Actually Enjoy Reading
    This isn''t your typical company blog: Instead of hiring writers to report on industry news and topics their audience is interested in, Prosek Partners made its blog a place for their creative team to write their thoughts, opinions, and insights. It''s rare that a company is willing to relinquish control of the publishing rights on the company blog and trust their employees to post thought-provoking conversation starters at their leisure -- especially in an industry like public relations.
  • BIZIBLE  |  MONDAY, JANUARY 11, 2016
    [Companies] 5 Questions B2B Companies Should Ask Their Paid Search Agency
    If your business has revenue goals, your paid search agency should be working to achieve the KPIs that will help the company reach their intended mark. If a company installs an attribution solution for their paid search agency to use, they can track which specific keywords, campaigns, and display ads generated the most revenue and capitalize on that success. Marketing attribution can set a company apart from the rest.
    [Companies] Content production? Danish companies have it right
    But while planning and strategy in itself aren’t easy tasks for many companies not used to the new realities and change in B2B buyer behavior content production apparently is seen as the biggest challenge to executing content strategy in 2012. In recent research amongst international B2B companies 56% of the surveyed marketers admitted that finding the time and producing enough content was the biggest challenge to content marketing.
    [Companies] Act-On Elected to Forbes “America’s Most Promising Companies” list
    Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. based, privately held, high-growth companies. It’s an honor we share with two other Portland, Oregon-area companies: Elemental Technologies and Jama Software. This accolade is further validation of the premise we bet the company on: the “last-mover advantage.” Technology alone doesn’t make a winning company.
    [Companies] 5 SEO Strategies Every Company Needs to Master
    If so, and if keeping up with the changes in SEO is high on your agenda, then don’t miss our own Martin Laetsch’s presentation, “5 SEO Strategies Every Company Needs to Master.” For a quick overview check out this infographic: The post 5 SEO Strategies Every Company Needs to Master appeared first on Marketing Action Blog - Act-On. Will you be in New Orleans next week for the annual conference of the American Marketing Association (AMA)?
    [Companies] Seven Simple Ways to Differentiate Your Company and Products
    My clients probably get tired of hearing me talk about the virtues of differentiation. But it’s usually better to remove […]. B2B Brand
    [Companies] Digital Marketing Strategies Every Company Needs Today
    It’s easy to get left behind in the world of marketing. As the Project Runway host, Heidi Klum, would say it, “ One day you’re in, the next day you’re out. ”. Digital Marketing
    [Companies] 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon
    As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite. The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Marketing Insider Group. Ecommerce can be a brutal space. Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. You might be competing against all of them.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Companies] 21 Reasons People Don't Trust Your Company
    Then why are there still so many companies out there eliciting the stink eye from leads and prospects? You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. Before you drop a dime on that, run your company through the sketch-o-meter to see if there are any things you can cross off the list of major turnoffs. 21 Reasons People Don't Trust Your Company. Don't let your company be one of them.
    [Companies] Why Your Company Might Need a Content Audit
    While the goal of content marketing is clear, many companies forget to track what type of content is actually working. There are a variety of reasons that a company might need a content audit. Here are some of the problems that plague companies because of the lack of a content audit. Once your company takes a look at lead generation, you may find that while more and more traffic comes in, none if it is really relevant to your brand.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Companies] Why Media Companies Are Struggling (And How Inbound Can Help)
    Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. And while in the first half of the 20th century it wasn’t unusual for a family to sit and spend their evening solely with the radio or TV as their source of news and entertainment, modern life has changed everything, presenting some problems for media companies that are desperate to be solved.
  • HUBSPOT  |  TUESDAY, APRIL 16, 2013
    [Companies] Why We Are Proud to Be a Boston Company Today
    Before we return to our blog''s regular content, we wanted to take a moment as a company to express our sincere condolences to everyone impacted by yesterday''s tragedies. But today more than ever HubSpot is proud to be a Boston company because we are surrounded by incredible people who, even in the most horrific time, will stop at nothing to show compassion, kindness, and courage. The Boston Marathon has long been an event that celebrates human triumph.
  • INFLUITIVE B2B  |  TUESDAY, MAY 23, 2017
    [Companies] What To Do When Your Advocate Marketer Leaves Your Company
    I want you to meet a pretty cool guy (IMHO): Truman Tang, Director of Marketing, Customer and Advocacy, at Influitive. He’s the mastermind behind our incredible advocate marketing program, Influitive VIP. Truman’s got a pretty long list of accomplishments under his belt, like driving 1,000 customer referrals in a year, running highly effective ABM campaigns.
    [Companies] Content Marketing Insights for Technology Companies
    As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Companies] 8 Reasons Super Specialized Companies Should Embrace Inbound
    I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. I call them “superniche” companies. My superniche education began when working for a company that made a product called a femtosecond laser for manufacturing very small parts. If a company has a viable product that solves a problem, people are looking for it. “People don’t shop for our products online.”.
    [Companies] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Study after study shows data from datasets that may or may not apply to your specific company. We recently published the 2016 edition of the State of Pipeline Marketing Report , a study of over 350 marketers from a wide range of companies. The data is (to our admittedly biased opinion) rich and insightful, but we also understand that the more specific the data is to your company, the more useful it is. The data made it clear that larger companies use more marketing channels.
    [Companies] Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies
    But while strategies to help you increase your customer base and boost revenue are – on the surface – a good thing, growth alone isn’t enough to support and sustain a company if the […]. The post Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies appeared first on Marketing Insider Group So you want to grow your business. I get that. You probably wouldn’t be here if expansion wasn’t on your mind.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Companies] 13 Brands Using LinkedIn Company Page Features the Right Way
    Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Let's take a look at some of the admirable use cases of the main LinkedIn company page features to inspire you to give your LinkedIn company page a little more love.
    [Companies] 5 Tech Companies that Mastered the Art of Content Marketing
    The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group. [Editor’s Note: A version of this article appeared previously at Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […].
    [Companies] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    Remarkably, though, most companies don’t have a strategy in place to drive inbound calls. Adding a phone number will get prospects on the line at the moment of highest interest: when your company or solution is top of mind. As a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it''s very possible you may be overlooking a valuable source of leads: inbound calls. That’s right -- smartphones aren’t just mini computers.
    [Companies] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own. That’s also why successful app companies have shifted away from siloed acquisition/retention marketing practice, and toward customer lifecycle marketing. Here are three examples of companies using modern marketing automation to increase retention, engagement, and/or customer lifetime value. Director of Marketing, the company has increased monthly engaged users by 21%.
    [Companies] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services.
    [Companies] 6 Essential Nurturing Workflows For Every B2B Company
    For companies in the B2B space, there 6 workflows that are essential for them to be using. It should also let them know what to expect from your company such as how many times will you email them? Will they be emailed every time your company publishes a new blog, or will it be in a weekly or monthly roundup? Hold onto that interset by keeping them engaged with your company. What kind of experience did they have with your company the last time they interacted?
    [Companies] 10 Ecommerce Companies That Are Killing The Content Marketing Game
    The post 10 Ecommerce Companies That are Killing the Content Marketing Game appeared first on Sujan Patel. The post 10 Ecommerce Companies That Are Killing The Content Marketing Game appeared first on Marketing Insider Group. Join me for a webinar co-hosted with Sprout Social this Thursday at 10am PT/1pm ET. I’ll go over how to conduct a social media audit and how it helped me increase my social media traffic by 300% Click here to sign up.
    [Companies] What to Look for In a Digital Marketing Company?
    According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets. Business to customer and business to business companies are realizing the benefits of digitally connecting with their audiences. Companies that are not in sync with their prospects and consumers online are missing out on sales. What to seek out in a digital marketing company . Digital marketing is on the rise.
    [Companies] 6 Employee Productivity Boosting Tips Your Company Needs
    Even if you think your company has little or no employee productivity issues, more than likely there is room for improvement to make sure your company is running at its best. Below are 6 effective tips to increase employee productivity at your company. If your company does not include some kind of incentive program currently, then consider adding a simple one. Many companies have strict internet and social media policies or block access entirely.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Companies] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    Those who do carry cards, then, are much more selective in the companies they trust with their money. The young-and-coming Simple Bank is an example of one finance industry company that does this well; check out what the bank calls “ Credit karma” reviews. Public Companies. Public companies have it tough in the marketing field – although they are the marketing giants of the world, expertly executed marketing can do little against the rise and fall of the global stock market.
    [Companies] Introducing Company Workspace and Pro plan: A faster and easier way to create great content
    Today, we’re building on that success with the launch of Company Workspace. Now anyone with a Visually Pro plan can produce consistently excellent content across their whole organization by managing all their company’s Visually projects in one place. Why we created Company Workspace. What is a Company Workspace? Viewed most simply, a Company Workspace lets anyone within a given company see all of that company’s Visually projects.
    [Companies] Using the Unsubscribe Process to Grow Your Company
    However, did you know that you’ve got a solid opportunity to better your company with the unsubscribe process? It’s possible (and important) to use those who don’t like your company – to help you better your company, so this happens less often in the future. Below are a few tips and tricks to creating the perfect unsubscribe strategy for your company: Make the unsubscribe button obvious. But all this does is annoy or confuse someone and make them dislike your company.
    [Companies] A SaaS Marketing Plan for High Growth Companies
    The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. Tomasz Tunguz has noted that SaaS companies invest between 80 and 120 percent of their revenue in sales and marketing , while Jason Lemkin has discussed using 40 percent of your revenue-growth delta as a marketing spend. The stories of SaaS companies growing their business using this methodology are multiplying by the day.
    [Companies] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    The post 7 B2B Companies Making Pretty Funny Content (Plus How They Did It) appeared first on Marketing Insider Group. Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. But, I can’t help bringing it up because when talking about using humor to promote dry subject material – replacement shaving razors – Dollar Shave Club can’t be beat. Their campaign hit all the […].
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [Companies] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. At the time, the controversy made the rounds on some blogs and news sites, and sparked an investigation from Iowa senator Chuck Grassley , who looked into the financial relationship between WebMD and pharmaceutical companies. Rigged quizzes don’t cut it anymore, at least not for reputable companies that can damage their trust by promoting misleading information.
    [Companies] 15 Weird and Wonderful Company Holiday Cards
    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It''s also the time where agency staffers are given free reign to get downright weird. And thankfully, this year did not disappoint. If you''re looking for messages of goodwill and hope for humanity, you won''t find it in these examples.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Companies] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
    In any event, it looks like LinkedIn is slowly rolling out the ability for Company Page admins to comment on and "like" posts on their Company Page as their company , rather than their personal profile. In other words, if our social media manager, Brittany, wanted to comment on or like a post appearing on HubSpot''s LinkedIn Company Page , she can now do so as HubSpot instead of as Brittany. The Pros & Cons of Commenting/Liking as Your Company.
    [Companies] 5 Companies Using Technology To Improve The Developing World
    Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded POC Medical Systems – a medical device company – to answer that question. POC, however, isn’t the only company relying on technology to improve the world. Here are just five examples of companies who are making the most of technology to save the world. The company also designs low-cost, self-sufficient buildings.
    [Companies] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Companies] Facebook Updates Company Page Design and Introduces "Pages to Watch"
    One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. As of today, you can wave bye-bye to that confusing, cluttered, two-column Company Page design and say hello to a slick, one-column layout. Having competitor data within Facebook insights could make the data way more valuable to companies looking to go head to head with similar companies.
    [Companies] How B2B Companies Can Know If Their Trade Show Marketing Works
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia. Many companies keep going to the same trade shows every year without much hard analysis of if the trade show is generating a positive ROI.
    [Companies] How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing
    CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group. Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to […].
    [Companies] 12 Questions You Need to Ask Before Hiring an SEO Company
    Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success. Hiring an SEO company or agency can be a daunting task. Consider the following 12 questions—and what to look for in the answers—to find a proficient SEO company that follows best practices and drives the results you’re seeking: 1. There are three major facets of SEO, and the most effective SEO companies consider all three as components of a comprehensive SEO strategy.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Companies] The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
    What makes an office environment great is different for every company. A lot of it has to do with a company's culture and how employees there like to work. 7 Innovative Ways Companies Are Changing the Workplace. And some companies have taken this to the next level by eliminating personal desks and opting for a configuration called "hot desking.". The financial services and mobile payment company Square has done some experimentation with hot desking.
    [Companies] Is Blogging Right for Every Industrial Company?
    The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Industrial Blogs Industrial Marketing Blog Industrial Websites Website Design & Development Content Marketing Digital marketing Inbound Marketing Industrial Marketing
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Companies] 3 Companies Creating Perfect Omnichannel Ecommerce Experiences
    Here are a few companies that have the omnichannel thing down to an art. These are three companies you could really learn a thing or two from. Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” In reality, offering more than one way to make a purchase just gives buyers a multi-channel experience.
    [Companies] 5 Ecommerce Companies Using Content Wisely this Holiday Season
    The company keeps the online magazine all year long, however, and fills it with decorating advice, information about new products, and tips for finding the best deals. Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right?
    [Companies] Guidelines for Writing Your LinkedIn Company Page
    LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Depending on your company, your solutions will either be products, services or both. LinkedIn company pages help your business. What advice would you give to businesses on writing their company pages?
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