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  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 11, 2013
    [Companies] Traditional Marketing is Alive and Well for Industrial Companies
    Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Companies] Turn Your Company's Anniversary into a Marketing Powerhouse!
    It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Anniversaries are significant because people generally prefer to work with a company that’s not only successful, but also stable and dependable -- one that has stood the test of time and will continue to be there for its clients. Highlight any big news about the future of the company.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Companies] Turn Your Company’s Anniversary into a Marketing Powerhouse!
    It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Anniversaries are significant because people generally prefer to work with a company that’s not only successful, but also stable and dependable -- one that has stood the test of time and will continue to be there for its clients. Highlight any big news about the future of the company.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, APRIL 14, 2012
    [Companies] Industrial Marketing Company Celebrates 25 Years in Business
    April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name. Given my engineering background, I naturally approached manufacturers and industrial companies in Houston, primarily in the Oil & Gas industry.
  • ACT-ON  |  TUESDAY, MARCH 1, 2016
    [Companies] 5 Common Marketing Challenges Agencies (and Companies) Face
    Over the past 15 years in business we’ve encountered many obstacles that are common to most companies, and we’ve learned a few ways to overcome them. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another. So if you’re an in-house marketer, just replace “client” with “company” as you read.). Find people with a pain point that your company solves and offer guidance and support. Marketing is hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 15, 2011
    [Companies] How to make your company blog connect like a personal blog
    As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. As a result I decided to model how people had built successful personal blogs instead of paying attention to how companies had done things. Put a blogger in charge: One of the biggest advantages I had in the process of creating my company blog was that I had experience with my own bog and built a trusted personal network.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 25, 2012
    [Companies] Irate sports fans hijack UPS company blog
    I love looking at company blogs and see their progress … or lack of it … over time. This is a company that is still learning how to move their content and they don’t get many tweets or shares … maybe 4-5 per day. Kentucky fans exploded over the fact that the most heart-breaking loss in the history of their sports program was now played over and over again as an ad on behalf of a shipping company.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Companies] How Often Should Companies Blog? [New Benchmark Data]
    Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. The question is, how often does a company need to blog? Below are a few charts and stats to help you understand how the number of blog posts published monthly and in total can affect traffic and leads, depending on company size and business type.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Companies] How to Create a Sales Enablement Culture in Your B2B Company
    It’s clear that there is a shift taking place within most companies’ sales and marketing departments, and there is a good reason for it. This shift is causing some companies to hire for sales enablement positions. From a strategic standpoint, we can now use sales and marketing analytics to help us determine what areas of sales enablement are most needed to map out the best processes for each company’s sales and marketing machines.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 20, 2013
    [Companies] 3 Companies that Failed to Listen
    Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. This example is egregious, because the founder of the company blamed overweight women’s thights for problems with. ” The CEO of Lululemon and Wilson have since stepped down from the company.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 30, 2016
    [Companies] Discover Marketing Technology Used by Leading Companies
    Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? For example, here are all of the companies using marketing automation software Hubspot versus Marketo. The post Discover Marketing Technology Used by Leading Companies appeared first on Puzzle Marketer.
  • NUSPARK  |  SUNDAY, OCTOBER 21, 2012
    [Companies] Targeting B2B Companies with Online Display and Social Media Advertising
    For this post, I’ll review the opportunity to target actual businesses and company names. You’re targeting a very specific company type and size, and want to minimize waste. You wish to nurture existing customers at these companies, or reach out to new key influencers at target companies. The ability to target specific industries, job functions, revenue tiers, and specific companies, gives a new light to display advertising strategy.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Companies] Is Marketing hurting your company?
    The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. Could it, in fact, be limiting your company’s potential? Everyone knows that misguided marketing can, in some quite obvious ways, hurt the company it is supposed to support. In essence, knowledge-intensive companies should thrive in this environment.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Companies] 6 Ways B2B Companies Can Replace LinkedIn Answers
    The first, and most common for B2B companies, is to create your own Group and encourage customers, prospects, employees and partners to join it. Rather than using your company name, create a name that represents your industry or your target audience. This is not just the job of one person at a B2B company, but can be handled by several people, including subject matter experts. It is best to be consistent so people get used to seeing and engaging with people from your company.
  • THE POINT  |  TUESDAY, JULY 8, 2014
    [Companies] Case Study: How One Tech Company Used Humor to Launch a New Brand
    In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. Sungard AS asked its demand generation agency, Spear Marketing Group , to help introduce business prospects within the company’s marketing database to the new brand. Company messaging was kept to a minimum, along with any other copy that might be construed as a “pitch.”.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Companies] How to Protect Your Company’s Reputation on Social Media
    Companies well-versed in social media marketing have taken all these steps to grow and establish their brand’s online presence, but are they doing enough to protect it? Every company that engages in social media marketing needs to uphold a strong and credible reputation while looking for ways to continuously improve it. This reply went out from the company’s official Twitter account, and worse, it stayed up for over an hour before being deleted!
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Companies] Social media employee advocacy is the heartbeat of your company
    Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company. Too many companies work backward, trying to fit employee advocacy into a pre-existing social media program. When your company culture is healthy, your team members speak well of you online.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Companies] Social Media: The New Company Newsletter? [Infographic]
    The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight. Is social media the new “company newsletter”?
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Companies] Social Media: The New Company Newsletter? [Infographic]
    The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight. Is social media the new “company newsletter”?
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Companies] How Your SMB Company Can Adopt ABM Tactics
    We keep hearing that ABM is recommended for mid-sized companies and above, or rising brands with high lead volume. You just need to be laser-focused on accounts that matter to your company. So, here is a breakdown of how you can use account-based marketing, no matter what size your company is. Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Companies] 5 Ways to Get More LinkedIn Company Followers
    B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers. Based on executive remarks, more functions are coming to company pages. To make sure you are ready, here are five ways to increase the number of followers of your company on LinkedIn. The post is not just a follow my company post, but one that provides some value.
  • HG DATA  |  FRIDAY, NOVEMBER 4, 2016
    [Companies] Company Culture and Teamwork Trump Systems
    The one constant in this ever-changing, hectic, and often disconnected workplace, is that face-to-face company meetings are still necessary to make a team function and thrive. Last week HG Data had an onsite, three-day sales and marketing company meeting in Santa Barbara. The point is, coming together as a company needs to happen for employees to feel inspired and connected to do the hard work of growing the business. The workplace is changing.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Companies] Is Blogging Dead or Are Companies Not Trying Hard Enough?
    My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Add to that, the University of Massachusetts Dartmouth released a study earlier this year that says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Companies] 15 best Big Data companies and why they stand out
    Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue . Most recommended Big Data Companies by employees to friends.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 14, 2012
    [Companies] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
    Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the size of the company, they all have one thing in common – they want to boost sales as quickly as possible. Brian Zimmerman ( @BrianZimm1 ), Managing Director of OpenView Venture Partners, an expansion-stage venture capital firm for technology companies.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 5, 2015
    [Companies] The Battle for Customer Attention Starts With Company Culture
    But building a company that focuses on helping people versus selling stuff? Companies that do this well understand the larger world they operate in and how they fit into it; they activate their employees to tell authentic and personal stories about how they contribute. The post The Battle for Customer Attention Starts With Company Culture appeared first on B2B Marketing Insider. Many people believe that marketing is just advertising or selling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Companies] 29 Reasons Why Your Company Blog Has Stalled
    I’ve seen companies jumpstart their blog growth by focusing on the user of the products rather than the “decision-maker.&#. 21) Not Talking About Your People: Social business works because it tears away the curtain and shows that your company is human, authentic, and engaged. . By Stanford Smith, Contributing {grow} Columnist. At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 19, 2010
    [Companies] Cartoon: Who is creating content for your company?
    Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). I hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content
  • CONTENT STANDARD  |  THURSDAY, JULY 28, 2016
    [Companies] At Visionary Companies, Storytelling Runs Deep
    Many companies die young, having never gained traction either because their entrepreneurs misunderstood or mistimed their markets, or because they could not deliver compelling new solutions that met market needs. The second culling occurs when a new industry matures and buyers coalesce around a handful of companies that have emerged as leaders in the space, abandoning the second- and third-tier entrants. But informing our company about story craft was not enough.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2015
    [Companies] A Simple Content Marketing Model Most Companies Ignore
    Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., Companies using a platform strategy diversify their content type onto other properties once they attract a large enough audience with the primary type. Although social channels , such as Facebook and LinkedIn, are great places to build your digital footprint and followers, you ultimately have no control over what those companies do with your connections.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 19, 2016
    [Companies] 9 Companies That Make Content Marketing Execution Simple
    The post 9 Companies That Make Content Marketing Execution Simple appeared first on Marketing Insider Group. Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. So you and your team hold meetings and workshops, discuss the big picture, and even compile […].
  • HUBSPOT  |  TUESDAY, SEPTEMBER 15, 2015
    [Companies] Why People Leave Your Company [Infographic]
    Every company deals with employee turnover. Even in a healthy economic climate, it's inevitable that some of your people will seek a career change, move cities, get recruited by a competitor, or part ways with your company. You want your best hires to stay and grow their careers at your company -- and if they're leaving, you need to find out why.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Companies] 5 Common Traits Of The Best Content Marketing Companies
    We connected with two content marketing company directors for a look at some of the unique attributes that keep their clients coming back to them. Find out what these qualities are, and how to identify them as you do your own content marketing company research. Choosing a content marketing company that has a game plan for measuring results and tying them back to your goals is important.
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Companies] The HubSpot Culture Code: Creating a Company We Love
    This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Regular readers might be wondering -- why is there an article on company culture on what is supposed to be an inbound marketing blog? We have almost 9,000 customers and over 460 people in the company now. The HubSpot Culture Code: Creating A Company We Love.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 30, 2015
    [Companies] How to improve company culture
    Last year, glassdoor published a list of the top 25 companies for culture and values. These same names, you will notice, also top the list of companies ranked by market valuation. The implication is clear: many of the companies with the best cultures are also the most successful. How can you emulate companies with strong cultures? Here are some of the things you need to know as a business owner, founder, or executive in order to shape an effective company culture.
  • SAZBEAN  |  MONDAY, FEBRUARY 17, 2014
    [Companies] Should Your Company Blog?
    Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. – Does It Still Make Sense For Companies to Blog? by Lee Odden The post Should Your Company Blog?
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Companies] 10 Clever Website Error Messages From Creative Companies
    Taptaptap is a company that 1) creates apps for your iPhone, and 2) knows that everyone loves funny baby pictures. What other companies have creative error messages when their websites are down? Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 28, 2013
    [Companies] How to Start Your Company’s Discussion About Marketing Automation
    by Amanda Batista | Tweet this Over the weekend you may have received one or more marketing emails that weren’t of interest to you, perhaps even after you opted in to receive communication from that particular company. Maybe you set up your own company’s email campaign and weren’t so thrilled with the click through metrics and reporting your current marketing system garnered? It can be hard to start the discussion about integrating marketing technology into your company’s strategy.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Companies] 13 Customer Loyalty Best Practices for B2B Companies
    Existing customers interact with several departments in your company. An example of a survey that is probably trying to access the company’s Net Promoter Score. The Harvard Business Review suggests “Credit card companies would waive late fees for customers who were on vacation when the payment was due… Airlines and hotels would renew status levels for customers who took a hiatus from traveling when they had a baby or were between jobs.”. What could your company do?
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Companies] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    That year, my first prediction was as follows: Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way for further media purchases throughout the year by non-media companies. LinkedIn CEO Jeff Weiner talked about the synergies between the two companies, from scaling MS Office to online training to redefining social selling. Microsoft bought a media company. at its core, it is a B2B media company.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2016
    [Companies] What Not To Do at Your Company Holiday Party
    Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues. 10 Dos & Don'ts for Your Company Holiday Party. Ask about their plans for the holidays, meet friends and family members your coworkers brought with them, and don’t forget the cardinal rule of conversation in mixed company: avoid politics and religion.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 27, 2015
    [Companies] 7 Dos and Don’ts for Writing Your Company’s Story
    Your company’s description, or “about us” section is usually one of the most popular pages and/or pieces of content on your website – are you putting your best face forward there , or could your story use a makeover? Read on to review what you should and shouldn’t do when writing your company’s description. These dos and don’ts will ensure your company’s story is as compelling and informative as possible.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Companies] 7 Company Blogs We're Seriously Crushin' On
    Sometimes, these crushes last a few days -- like when a company has a funny flippant response to a Twitter troll. Lots of companies out there are doing crazy cool things -- we just don''t know about it yet. I spoke with the rest of the content team here at HubSpot, and we all confessed the companies we''ve been professionally crushin'' on. They all feature the same insights about the same companies and people -- it becomes almost like a filter bubble.
  • STORIES THAT SELL  |  TUESDAY, MARCH 8, 2016
    [Companies] 7 Companies Boldly Leading with Customer Stories
    Here are several companies dedicating the most valuable space on their websites – the home page – to showcasing customer stories. This billion-dollar, global communications company last week featured a series of healthcare customer stories as the marquee content right on the home page. While very few sites run a customer story as the top feature, a number of companies still include customers on the home page.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Companies] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    So how are companies trying to improve the odds? We've found four companies with a different approach to investing in employee creativity. While the effectiveness of these programs can be hard to measure given their inherent subjectivity, it's interesting to see what companies are doing to help cultivate an innovative and inspirational work culture. In fact, 25% of the employers on Fortune 's 100 Best Companies to Work For offer paid sabbaticals to their employees.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Companies] Why Companies Don’t Market to Their Customers
    I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. For marketing leaders that want to make a profound impact to their companies’ revenue, data analysis should be made a top priority.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 4, 2015
    [Companies] What Makes Top Company Blogs So Successful? [New Data]
    But if resources allow, you actually should invest time developing a presence on Facebook to determine whether it’s worth integrating to your company’s long-term social media strategy. It breaks down social media posting frequency by industry, company size, and more. Anyone who runs a business blog knows how much of a challenge it is.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Companies] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. The users of LinkedIn tend to be affluent and influential , and can easily discover people employed by a certain company, or various types of business someone has worked for. Recently, LinkedIn announced a new look for its Company Pages.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies. Scale Model : For companies with double-digit growth, such as Plex, scaling does not mean merely adding headcount.
  • ANNUITAS  |  THURSDAY, OCTOBER 15, 2015
    [Companies] 3 Ways to Strengthen Company Culture Via Onboarding
    Maren Hogan, CEO of Red Branch Media, writes , “[S]hare with them your expectations, and help them to understand the specific values your company espouses. Don’t miss out on the chance to proselytize your company culture from the beginning through joint goal setting, mentoring, and feedback. Great onboarding programs are bi-directional, as even the most agile and progressive companies experience some degree of complacency. Blog company culture leadership onboarding
  • INTEGRATED B2B  |  TUESDAY, OCTOBER 20, 2015
    [Companies] 4 ways Danish companies can nail B2B marketing in English
    According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. So companies can choose to produce a regular flow of credible Voice of Company stories about how customers successfully use their products, or informative Voice of Industry articles on a company-owned platform that stimulates open dialog and knowledge-sharing about industry challenges.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Companies] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. The targeting capabilities, like bulk uploading company lists, have enabled marketers to only show ads to qualified audiences, which reduces wasted spend, and lends itself well to account-based strategies.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies] 5 Fresh Ways to Improve Your Company Culture
    Company culture is something that is very close to me. Because of that, I spend a good amount of time making sure my ideas on company culture are loud and clear. Not all companies have great culture, and it can be difficult to change when it’s been one way for so long. Not only do you need to be a great listener, but you need promote that standard within the company. That absolutely plays into company culture, of course.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 16, 2012
    [Companies] Is Blogging Right for Every Industrial Company?
    The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Industrial Blogs Industrial Marketing Blog Industrial Websites Website Design & Development Content Marketing Digital marketing Inbound Marketing Industrial Marketing
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Companies] Getting Your Company’s Voice Right
    But what voice do you speak to customers with and how do you know if your company’s voice is striking the right tone? Marketing expert and consultant Noah Fleming , who has worked on customer retention strategies for small-to-medium sized businesses, large companies and entrepreneurs, has some easy tips for finding your company’s voice and letting it shine through in your content. Know your company’s character.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Companies] How to Cultivate a Content Culture at Your Company
    When I talk with inbound marketers about content creation -- specifically, how companies can create a sustainable internal content creation model -- our conversations usually go one of two ways. If you're starting your own business, growing your marketing department, starting a job at a new company, or just trying to motivate a shift in your company's attitudes toward content creation , this blog post is going to teach you how you can create a content culture within your company.
  • SPIRALYTICS   |  TUESDAY, FEBRUARY 7, 2017
    [Companies] Digital Marketing Strategies Every Company Needs Today
    It’s easy to get left behind in the world of marketing. As the Project Runway host, Heidi Klum, would say it, “ One day you’re in, the next day you’re out. ”. Digital Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Companies] How do I find the “voice” on my company blog?
    Your company blog should be aligned with your marketing and business strategies, otherwise … why do it? Aligning your “voice&# with the company’s can be difficult, but not impossible. I’ve worked with blog-start-ups at several companies and here are the phases I see most companies going through: 1) Uptight – At first, the company is tentative about becoming a publisher. Your company might be right.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 11, 2014
    [Companies] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
    to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. If you are using digital marketing (You are, arent you?)
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Companies] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. B2B companies have the very unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that — the nuances of which are not just reserved for those speaking directly to consumers.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Companies] 5 Reasons Your Company Should Be Blogging
    Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local “ Social Media Marketing that makes YOU More Successful.” In the Appendix of this book, there’s a great piece on blogging that I’d like to share with the readers of this blog, titled “ 5 Reasons Your Company Should Be Blogging.”
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Companies] Linking Instagram to Your Company Facebook Page [Quick Tip]
    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. In this case, we are selecting to use the company’s Facebook page. Now, whenever you take a picture and select Facebook, it will go to your company page instead.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Companies] Guidelines for Writing Your LinkedIn Company Page
    LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Depending on your company, your solutions will either be products, services or both. LinkedIn company pages help your business. What advice would you give to businesses on writing their company pages?
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. The guide also includes several visual examples we’ve gathered from top-performing Company Pages so you can find inspiration for your company''s page. Company updates.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 24, 2012
    [Companies] Can Digital Marketing Make the Phone Ring for Industrial Companies?
    Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. Read “Use Content Marketing to Manage Industrial Sales Funnels” for statistics and study findings on the challenges faced by other manufacturers and B2B companies.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Companies] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    but what about those companies in "boring" industries? Check out the 25 brands below to see how even "boring" companies can create engaging social media cover photos on five of the most popular social networks. Here''s a quick overview of the rest of the post: These 25 brands are inspiring because of their stellar social media cover photo designs, despite being considered by most to be companies in "boring" industries. Try to think out of the box for your company, too.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 3, 2015
    [Companies] How to improve your company’s Facebook page
    Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages. You may find it difficult to come up with content for your company Facebook page at first. Let’s say your company sells cars.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Companies] 11 Expert Tips for Growing Your Company's Blog
    Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Or maybe, it''s when your blog makes a "blogs to watch" roundup. However you define "making it," we can always learn from those who''ve done it before.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 7, 2013
    [Companies] Mobile Marketing: What 4 top B2B companies can teach us about mobile
    According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. 52% of marketers considered mobile marketing very important to influence their company growth in the next three years. To be honest, I was surprised to see so many companies without a mobile site.
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Companies] Content Marketing for B2B Companies
    Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. The post Content Marketing for B2B Companies appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Companies] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect.
  • BIZIBLE  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. Do they serve everyone from mom and pop small businesses to high growth startups to Fortune 500 companies? A company that charges $10/month for their software will need to have a different marketing strategy than a company that has deals worth $10,000/month or more.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Companies] The Anatomy of a Strong Company Name
    But if you listed names such as Lucky Charms, Fruit Loops, and Cocoa Puffs, and paired them with their colorful boxes and mascots, the company image suddenly becomes vibrant and exciting. Car companies are a prime example of this technique. Many companies, such as BMW and Mercedes, name many of their vehicles using a numbering or lettering system depending on the model and size of the car. Again, car companies are a prime example.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JANUARY 4, 2014
    [Companies] What Content Marketing Functions Do Industrial Companies Outsource?
    I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial copywriting Industrial Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Companies] Find New Customers – the Unmarketing Company
    We talked about our company policy of zero paid advertising. Does this sound like the kind of company you’ll like to work with? Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” B2B Demand Generation | The Competitive Advantage of No Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Companies] Executives long for “customer-activated company” but social media is a stumbling block
    The research discovered three major strategic shifts enabled by technology: The customer-activated company. “Relationships must be fully reciprocal and once that relationship is established, companies of all sizes need to be prepared to act based on the influence of the customer. Companies of every size told IBM that a re-balancing is occurring from spending on “IT systems” to “creating customer experiences.”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Companies] The Soft Edge; where great companies find success
    Where Great Companies Find Lasting Success. This is an excellent management book for any level in any company, I recommend to my clients that they need to read a minimum of two business books a year and this book makes my 2015 list! In the Conclusion chapter he summaries the prior chapters by using a case study of a situation where companies have focused on the Soft Edges and where they have not-and the results. The Soft Edge.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Companies] Social Media Lessons From 8 Tech Support Companies
    The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. Customers love to connect with the companies and services they use—it makes them feel valued to know someone is listening and responding to them. This US-based tech support company has more total followers than well-known competitors Geek Squad and AT&T’s Small Business Basics.
  • AVITAGE  |  SUNDAY, JUNE 8, 2014
    [Companies] Why Google Plus is Our Company Content Hub (and should be yours)
    That’s how I felt a few months ago when […] The post Why Google Plus is Our Company Content Hub (and should be yours) appeared first on Avitage. This article is written for small and mid-size businesses, but also for groups within larger organizations that are constrained by poor enterprise infrastructure. The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 4, 2012
    [Companies] 5 Power Tips for B2B Company LinkedIn Profiles
    Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. Of course Twitter and Facebook are great for awareness, getting traffic to your site and generally for getting people to like your B2B company, but LinkedIn still seems to take the cake for decision makers and actual purchasers. Recently LinkedIn added this feature to Company Page Admins. Refresh your company LinkedIn information.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 2, 2016
    [Companies] Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)
    Content marketing can (and should) impact buyers at every stage of the purchasing journey – starting from when they first become aware of your company/product to when they make the decision to buy. Instead, work backward with your product marketing team to understand the exact problem(s) that your product addresses to create content that – not only generates awareness and interest – but positions your company as a trusting resource/expert about the topic and problem at hand.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Companies] Content Strategy Ain’t Just For Large Companies
    I talked about how every business needs a content strategy – it is not just for large companies. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Does Every Company Need A Content Strategy? Every company needs a content strategy because content strategy addresses the problem of all the noise in the marketplace.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Companies] How to Build Company Value in a Down Economy
    But we do have a great deal of control over our micro economy – the part of the whole where we can make an immediate difference for our companies, our clients, and our families. Here are three suggestions on how to use marketing and sales strategies to build value in your company. This allows such companies to charge premium fees and operate in a less competitive environment. Technorati Tags: Company Value , Sales Model. Company Value Sales Model
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Companies] Why Customer Experience is Critical to Company Success
    Happy customers define company success. After all, your customers are your company’s biggest assets. Lynn Tsoflias is the vice president of customer success at Insightly , a San Francisco-based company that provides a customer relationship management (CRM) and project management solution for small businesses. The post Why Customer Experience is Critical to Company Success appeared first on CMO Essentials.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Companies] The 10 Best-Branded Companies on Instagram
    Check out the following images and learn how these ten companies completely nailed the representation of their respective brands. Its flagship product, permanent markers, is hardly something that seems easy to market on Twitter at first glance; however, the acute focus on artistic freedom and expression that Sharpie integrates into its brand makes it one of the most successful social branding companies on Instagram.
  • REACHFORCE  |  WEDNESDAY, JANUARY 6, 2016
    [Companies] 5 Companies Using Big Data Management to Fuel Their Marketing
    Businesses are becoming increasingly metrics-focused, relying on big data to inform business decisions, redesign marketing strategies, and fuel the success of companies. With big data management software, businesses can take full advantage of their big data, eliminate data silos, and use that data to create a thriving business model with less financial risk. Some major […]. Big Data Marketing
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 12, 2013
    [Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
    Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Automation industrial lead generation marketing automation MQL SQL
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Companies] Why B2B Companies Should Worry More About Customers Than Competitors
    Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. This kind of company makes most of their strategic and tactical decisions based on what their competition is doing, or is about to do. Successful companies are focused on their customers.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Companies] How to Find The Best Influencers for Your Company
    Depending on your company’s brand voice, it might be easy or hard to find influencers that fit with your company voice. If your company has taken a strong position on something, be careful about partnering with influencers who have a different opinion. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to a recent study from Augure , finding the right influencers is the #1 challenge.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Companies] Happy Birthday, sales lead generation company Find New Customers – belatedly
    Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. While we did have a brief stop at an Atlanta firm, managing GE, we’re happy to be back at our own company, where I have control of my own destiny.
  • B2B MARKETING INSIDER  |  SUNDAY, MAY 8, 2016
    [Companies] How 10 Innovative Companies are Using Periscope to Drive Engagement
    The post How 10 Innovative Companies are Using Periscope to Drive Engagement appeared first on Marketing Insider Group. Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. Periscope is up against competition from similar applications like Meerkat and more recently, Facebook Live. However, what I – and I […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 13, 2014
    [Companies] The 5 types of company Twitter accounts: What’s right for you?
    This account would feature a real person and a real photo but the account is owned by the company. When that person moves on, the profile would change to a new name and a new person in that role in the company. Usually the best option is to have real people representing your company like my friend Chad Parizman (@cparizman), who works for HGTV. The ultimate goal for many companies is to get to a place where many employees can serve as beacons for your brand.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 8, 2012
    [Companies] Content marketing? Danish companies show you how to do it.
    Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Making bold claims about “state-of-the-art” or “world-leading” technology never really came naturally to Scandinavian companies, where the inclination is to be rather understated and overtly honest with their messages. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Companies] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Let's take a look at the new LinkedIn Company Pages in action. 5 Examples of the New LinkedIn Company Pages You Should Check Out.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Companies] The Real Value of Content Marketing for Industrial Companies
    In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Given this situation, how do you sell the value of content marketing to industrial companies? This is typically an EPC (Engineering, Procurement and Construction) company and is the technical buyer.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Companies] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers.
  • BIZNOLOGY  |  THURSDAY, JULY 23, 2015
    [Companies] Going Small: A Marketers Journey from Large Companies to the Startup World
    For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide. But, over the past 8 years, I’ve been lucky to stumble into more entrepreneurial-type positions within these large companies. An Entrepreneur in Large Companies.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Companies] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    It’s time to set up a company page. Benefits to Starting a Company Page. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. A company page offers an opportunity to showcase your business, almost acting as a second Web site where people can find you and learn about your services. What to Know Before Starting Your Company Page. yourcompany.com) will have difficulty creating a company page.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Companies] Why Your Company Might Need a Content Audit
    While the goal of content marketing is clear, many companies forget to track what type of content is actually working. There are a variety of reasons that a company might need a content audit. Here are some of the problems that plague companies because of the lack of a content audit. Once your company takes a look at lead generation, you may find that while more and more traffic comes in, none if it is really relevant to your brand.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Companies] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others. Gated content or higher value content such as white papers are used for lead generation where the company provides a tangible benefit in exchange for the visitor’s contact information.
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