IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified.

Am I connecting with my customers enough? 10 tips for customer outreach


Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. Perfect your listening skills at trade shows and networking events. We don’t all love networking events and trade shows.

Trending Sources

Making Rain: Our Young Professionals Best Practice Guidelines to Becoming a Marketing Superstar


Unfortunately, there aren’t any “one size fits all” guidelines. Get involved in your community. Network at larger specialty / niche trade events for additional referral sources and prospects. In our recent blog post, Learn to Market Now!

Google+ Now Lets Users Create and Join 'Communities'


Earlier this week, Google+ rolled out its latest new feature thingy -- Google+ Communities. I'll explain what they are and how to set them up in detail in this blog post, but the long and the short of it is they're little online communities on Google+. What Are Google+ Communities?

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

5 Things You Can Do to Begin Developing Your Personal Learning Network. If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe.

Best Twitter Tips, Tools and Tactics of 2011


Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. ” 20 Guidelines for Twitter Success by Global Copywriting.

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Corporate social media guidelines emerge

grow - Practical Marketing Solutions

Between open community and terms of employment? In a recent article, I forecast that companies would have to provide strict guidelines and hierarchical lines of communication in this new era, just as it had in the old. The New York Times internal guidelines caution: ".

Are You Ready for Social + Mobile + Big Data + Cloud?


It is not hard to imagine that the leadership of an organization might be concerned about creating an employee community or a customer forum if they do not understand that these communities usually self regulate. Photo credits:

Increasing Customer Engagement …Do You Matter to Your Prospects and Customers?


Switching cost: The incumbent gets a huge advantage, especially in high cost/high risk/network effect instances. Update your social platforms with stories that are of interest to your community of users and potential customers.

Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. As Director of Social Enterprise Evangelism, Gia is on the front lines of social networking and collaboration. Re: Key Tools for social network productivity.

Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Exploratory Social Network Analysis with Pajek.

Your Employees May Be Your Best Untapped Brand Advocates


Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Encourage your more outgoing employees to volunteer in the community and attend events that boost exposure for your business.

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The State of Video Streaming

grow - Practical Marketing Solutions

Ben Rubin, the CEO of both companies, told Fortune Magazine that “Live video is great as a feature on top of an existing social network, not as its own medium.” However, it recently pivoted to be a creation tool that can post to other social networks.

What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are so many new opportunities (applications, communities, articles) being released in the online marketing space that it is easy to get overwhelmed or simply off track. Contribute To The Community. Offline networking can offer inspiration as well.

Search and Social Lessons from the Zenith Social Media Marketing Conference


They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Follow Google Webmaster guidelines well – this is now the only option.

Meet Us At WordCamp Miami!

EMagine B2B Blog

While each conference may vary depending on the local organizer and speakers attending, they do follow a few strict guidelines, such as: It’s about everything WordPress. Open to all, content galore, shared with community.

7 Personal Branding Lessons You Learn by Falling in Love

grow - Practical Marketing Solutions

By Dr. Amit Nagpal, {grow} Community Member. The first guideline I share with a new client is, “You don’t build a personal brand. Personal Branding starts with an honest attempt to find the needs of your community members and then looking for opportunities to collaborate.

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]


Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make an effective Cover Photo is crucial. 1) Do abide by Facebook Guidelines. just read and follow the guidelines.

How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon


In 2015, Coca-Cola made a global commitment to inspire communities to become more active with a series of local initiatives. Of course, not all content is about community sports. In Germany, editor-in-chief Leane Zaborowski deals with a network of established bloggers. “We

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

By Rick Wion, {grow} Community Member. Social community management. This is a big financial and strategic commitment and I hope these guidelines have helped you think through the possibilities for your organization. By Rick Wion, {grow} Community Member.

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Six Key Elements of Successful B2B Social Media Strategies

KoMarketing Associates

The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities.

8 Elements to Successfully Scaling Your Global Social Media Strategy

Modern Marketing

In other words, if you want your social media strategy to scale across the company, you need support from the very top down to the people who manage your communities day-to-day. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy.

How Empire Avenue crushed my soul

grow - Practical Marketing Solutions

By Rob Zaleski , {grow} Community Member. Social networks go to great lengths to keep people from gaming their systems. Your worth is determined by your activity on the site and your frequent use of the social networks you connect to your profile.

How to achieve 1 billion impressions


Use community insights to inform strategy. Use conversations taking place in your community to shape upcoming content, and make your messaging as timely as possible. Brands in our times aim for the best possible awareness.

10 lessons on Walmart’s social media strategy


ESTABLISH GUIDELINES: There are guidelines on engagement, location-based promotions for associates and “Walmart Moms” who post or publish. HAVE A PURPOSE FOR EACH SOCIAL NETWORK: Walmart’s role for Twitter is to ask very basic questions of its users: “What’s happening?”

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The new guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

Know each social network’s policy regarding contests and giveaways. Each social network has its own policy on contests and giveaways. Don’t use Snapchat’s name, trademarks or logo, and don’t otherwise violate their terms of use, community guidelines, or privacy policy.

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How to Create Great Content and Become a Thought Leader


If you’re a great writer with valuable ideas, this platform will help you get noticed in the right communities. If you’re patient and consistently publishing great content, you can gradually build a following and name for yourself in relevant networks.

The Brilliance Behind the Ford Barking Lot


Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


Among the tips: optimize your site for speed, delay your opt-in popup form (or better yet – lose it, they’re obnoxious) and make sure your key pages (About, Contact, Guest Post Guidelines, etc.) The Blueprint for the Perfect Blog Post (Infographic) by Business 2 Community.

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6 Steps to Creating a Successful Instagram Marketing Strategy


More than fifty percent of Instagram users are followers of different brands on the network. Most importantly, Instagram has the highest engagement rate out of all of the social networks. Which hashtags have created the most active communities? Guest post by Jill Phillips.

The Legally Hazy World of Cannabis Marketing


This roadblock means social networks like Facebook and Instagram have emerged as primary channels for cannabis marketing. “[Social companies] have legal guidelines, but they’re unevenly applied,” he told me. In the November 2016 elections, marijuana lit up the ballot.

8 Real-Life Examples of Engaging Pinterest Contests


Each social network has its own contest-related rules to comply with, and let's just say many of them aren't exactly easy going. But when it comes to contests, Pinterest is a rule hater's dream network. It was run as a sweepstakes, which is now against Pinterest's contest guidelines.

How To Get Started With Quora Ads

Modern B2B Marketing

When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. Besides being a platform with less competition, Quora’s key differentiator is its community.

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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. LinkedIn groups and Google+ communities are two great places to share and promote content.

4 Ways to Make Your Selling More Social

Modern Marketing

It’s still all about networking, but a thick rolodex seems quaint compared to a big LinkedIn network and a voracious Twitter following. If marketing has built up a blog or customer community, ask if you can contribute.

SME marketing channel preferences revealed

The B2B Research Blog

Specifically: Four ‘face time’ channels – conference speaking (minus 24 per cent when negative responses subtracted from positives), seminars (minus 23 per cent), trade shows (minus 18 per cent) and networking (minus 12 per cent). So for maximum impact, couple the general guidelines above with an understanding of your target segment’s unique preferences. . Thought leadership and being part of their professional community will position you favourably. There are 1.3

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Social Media and the Stock Market: A Lesson in Global Manipulation

grow - Practical Marketing Solutions

By Kate Prince, {grow} Community Member. A Facebook researcher, Dr J Fowler, told CNN “If we want to make the world a better place on a massive scale, we should focus not just on changing a person’s behavior, but also utilizing the network to influence that person’s friends.”.

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The Brilliance Behind the Ford Barking Lot


Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. ” Knowing how big of a company Ford is, I was also curious how Khan and his team went about building a video like this and keeping it within brand guidelines. A video like this would be funny as a TV commercial, but at a minute and nine seconds, it would be far too long for most network TV stations.

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10 B2B Companies That Create Exceptional Content


The article takes a common issue that the company's customers have when using their software, and walks through how to address it with detailed guidelines. Every aspect of GE Aviation's social content is about the community around GE -- not just the company itself.