Remove government trade
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The 10 most fascinating people in B2B marketing in 2017

Biznology

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” To his credit, he achieved the difficult milestone of moving the trade pubs to 100% digital in 2016.

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How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

WorkOutLoud (software for building customer communities). Work some kind of barter / trade-out deal if funds are scarce. Organization: the type of company (industry) or other other enterprise (nonprofits, government agencies, universities, etc.) Logo and Design Elements. Hire a professional. within their firm.

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Top Cybersecurity Trade Shows for 2019 – Mark Your Calendars

Envy

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads. RSA Conference 2019.

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The Pros of Living through a Coronavirus Crisis

Biznology

Ironically, we may actually come closer together with other humans, worldwide, even as we are forced to practice social distancing (creating gaps between us of at least four feet) in our local communities. My hope is that the government will, in fact, step up and help those most affected by the shutdowns. For example, we in the U.S.

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What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

Take some time to re-familiarize yourself with trade associations, advocacy groups, policy makers and influentials in your market. Chances are you’ve attended a few conferences over the years, with the useless swag in your bottom desk drawer to prove it. Data.gov is a deep well of information, free courtesy of the US government.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script | B2B

less-than half (48%) participate in online communities with their audience. Below are several ideas – that also support the development of a governing program. Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology.

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Innovate Finance Global Summit: Top 100 Influencers and Brands

Onalytica B2B

We reached out to some of the top 20 influencers to ask them for their views on the conference. Our industry needs to work very closely together – and here I mean fintech participants, governments and regulators – to succeed in providing customers with a better banking experience. Check out the agenda for full details about the day.