Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. community) Try to get super -specific and super -narrow with your ICP. Art by Natalie Harney. “We did not think about ICP.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Work Management 93

nDash

JULY 30, 2021

The conference wraps up with a two-hour closing ceremony. Registration fees range from $799 to $1,499 for walk-up registrants. With featured speakers from Verizon, Microsoft, and more, the B2B Sales & Marketing Exchange 2021 conference is a three-day in-person event at the Encore Boston Harbor resort. 2: Engage 2021.

Content Marketing 52

Content Marketing Marketing AI Advertising Agencies Paid Search Agency 52

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

If you’re new to Salesforce and what we do , you may not know about Dreamforce, our annual event that combines community and customer success. For some Trailblazers — our community of customers, partners, and employees — it’s the highlight of the year. Dreamforce is a celebration of the community.

Broadcasting 98

Broadcasting Paid Search Agency Co-Registration Advertising Channels 98

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Planning 149

Planning Work Management Marketing Management Marketing & Strategy 149

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. It identifies visitors based on IP address, domain, and registration forms on the publisher sites.

Bombora 120

Bombora B2B B2B Marketing Advertising Agencies 120

LeanData

SEPTEMBER 30, 2022

The seventh annual OpsStars Conference & Awards was conducted last week, and what an event it turned out to be. With nearly 2,000 registrants for the two-day event, it proved to be a wonderful complement adjacent to Dreamforce just a block and a half away. This year’s conference was titled, “Dawn of the Revenue Generation.”

Account Based Marketing 52

Account Based Marketing Enterprise Management Top of Funnel Marketing Analytics Tools 52

Sword and the Script | B2B

NOVEMBER 24, 2020

Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> Give our services a try.

B2B Marketing 82

B2B Marketing B2B Advertising Agencies Paid Search Agency 82

Top Rank Marketing

AUGUST 14, 2023

Workshops are October 4th with the main conference happening October 5th and 6th. Insights from Actual B2B Marketing Experts With conferences you can often find people who give great presentations because they’re adept performers but many times those performers are not actually practicing marketers.

B2B 84

B2B B2B Marketing B2B Sales Planning 84

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? From a marketing and communications perspective, that’s what you naturally lean into as a value proposition of going to a conference,” Jody said. Read More: Top Marketing Conferences in 2021 ].

Social Marketing 62

Social Marketing Planning Event Marketing Top of Funnel 62

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Golden Spiral attended the RSA Conference in San Francisco in February, 2020.

Co-Registration 62

Co-Registration Trade Show Conference Work Management 62

Seismic

MARCH 11, 2021

This year’s event is the first time that Shift has gone digital and is open to the entire enablement community. How will the virtual conference experience work? Digital Shift is an easy-to-access conference experience that attendees can join from the comfort of their home office. Why should I attend?

Thought Leadership 52

Thought Leadership CPO Co-Registration Storytelling 52

Convince & Convert

JUNE 4, 2013

Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended. Social Fresh Conference. June 6, 2013 Columbus, Ohio.

Social Media 102

Social Media Social Marketing Planning Marketing & Strategy 102

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing Content Enterprise Management Marketing & Strategy 100

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Lee: It’s definitely a community-focused event, with the feeling of community for sure.

B2B Marketing 63

B2B Marketing B2B Paid Search Agency Marketing & Strategy 63

Attendify

DECEMBER 26, 2019

You might think you’ve already got this one in the bag (sorry), but it’s essential to consider the quality of your tote if you expect it not to be the first thing attendees toss into the trash post-conference. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes.

Cable 57

Cable Co-Registration Multi-Channel Case Studies 57

Attendify

DECEMBER 26, 2019

You might think you’ve already got this one in the bag (sorry), but it’s essential to consider the quality of your tote if you expect it not to be the first thing attendees toss into the trash post-conference. You can easily automate this process by customizing your registration form to include a field for attendees’ t-shirt sizes.

Cable 41

Cable Co-Registration Multi-Channel Case Studies 41

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta. The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. Laying the Right Foundation.

Account Based Marketing 48

Account Based Marketing Planning Paid Search Agency Marketing & Strategy 48

Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Speaking at conferences is part of my business. My man Joe Pulizzi is putting on a SHOW at the first-ever Content Marketing World conference. For a debut conference, it may be the best lineup I’ve ever seen.

Social Media 98

Social Media Media B2B Marketing B2B Thought Leadership 98

readwrite

MAY 11, 2012

BlogWorld was packed with them last year and will likely be full of them again this year (as an aside, I’m speaking again at BlogWorld next month; see the bottom of this post for information on how to get a 10% discount off conference registration). For 10% off conference registration , use the promo code BDavidC10 at checkout.

Blogger 40

Blogger Best Practices Co-Registration Advertisements 40

Content Marketing Institute

FEBRUARY 2, 2018

By making readers part of the creation process, we want them to have co-ownership of the project and help us spread the word. We also use Inbound.org and GrowthHackers , plus a few targeted LinkedIn communities. The top priority is leads generated, usually through an e-book download, webinar registration, or blog subscriber.

Content Marketing 111

Content Marketing Planning Top of Funnel Marketing Analytics Tools 111

Hubspot

JUNE 20, 2018

Publish your best reviews from communities like Yelp right to your website. Host a co-marketing offer with a partner. Demo your latest product at an appropriate conference and collect signups in-person. Collect email addresses at registration. With a Partner. Collect email addresses at a trade show. The best part?

Top of Funnel 78

Top of Funnel Landing Pages Email Marketing Opt-out 78

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. The inaugural event at this year’s Dreamforce was an instant hit within the operations community. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Account Based Marketing 45

Account Based Marketing Enterprise Management Work Management Marketing Attribution 45

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. The inaugural event at this year’s Dreamforce was an instant hit within the operations community. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Attribution 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. The inaugural event at this year’s Dreamforce was an instant hit within the operations community. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Attribution 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. The inaugural event at this year’s Dreamforce was an instant hit within the operations community. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Attribution 40

delicious b2bmarketing

NOVEMBER 28, 2012

MediaPRO Community. Thanks for being part of the FOLIO: community. Conference/Meeting. Press Conference. Conference and Convention Centers. Registration-related Products. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. Careers Home.

B to B 40

B to B Paid Content Social Media Social Marketing 40

Hubspot

DECEMBER 28, 2012

5) Co-marketing Emails. Co-marketing is when two or more complementary companies partner together for some mutually beneficial task, event, or other promotion. The main draw of co-marketing is to leverage the audience of another company to increase your reach. 6) Internal Updates.

Email Marketing 28

Email Marketing Planning Template Work Management 28

Heinz Marketing

MARCH 11, 2019

Earlier this week, our guest today and many people in the B2B marketing were down in Scottsdale for the B2B Exchange, which many years, including this year kind of represents the beginning of spring conference season. The conferences that Terminus has put on the Flip My Funnel movement have always been great, great speakers, great attendees.

Top of Funnel 58

Top of Funnel Account Based Marketing B2B Sales Paid Search Agency 58

Webinato

SEPTEMBER 9, 2015

Social Proof is simply the theory that people’s behavioral patterns are highly influenced by the actions of the people or community around them. Ensure the registration and/or login page(s) are consistent with your visual identity. Some web conference platforms also incorporate shopping-carts or Home-Shopping-Network-like modules.

Conversion Rate 40

Conversion Rate Webinar Metrics Work Management Marketing Management 40

delicious b2bmarketing

JULY 31, 2012

MediaPRO Community. Thanks for being part of the FOLIO: community. Conference/Meeting. Press Conference. Conference and Convention Centers. Registration-related Products. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management Media 40

Hubspot

JANUARY 26, 2012

Your blog is one of the smartest things you can include in your email signature because it provides value to the community and gets updated on a regular basis. Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision. Conferences & Events. Or maybe you are speaking at a conference?

Email Marketing 28

Email Marketing Paid Search Agency Work Management Marketing Management 28

Paul Gillin

JUNE 24, 2010

What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. The value of those registrants divided by the cost of the newsletter is an ROI metric.

Social Marketing 50

Social Marketing ROI Paid Content Work Management 50

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. I’m going to reverse that this time, because for all the wonderful things happening on the stage and in the exhibit hall, it’s the community who is converging at this next MarTech that, above all, will make this an incredibly special experience.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Attendify

MARCH 11, 2020

Some tech giants have opted to cancel their conferences, while others are substituting their in-person events for online versions. Other major conferences are forging ahead , including CONEXPO-CON/AGG & IFPE, which sent out a press release saying registration was at a record high.

Planning 67

Planning Work Management Tips Marketing Management 67

Top Rank Marketing

SEPTEMBER 18, 2023

In this interview, Ann and TopRank Marketing co-founder Lee Odden have a frank and insightful conversation about the integration of generative AI in content creation. PLUS: Get $200 off individual registration and $400+ for groups of three or more by using our special code, “TOPRANK” when you register here.

B2B Marketing 104

B2B Marketing B2B Marketing AI Work Management 104

NetLine

AUGUST 2, 2023

Promoting your webinars or virtual events is also crucial to increase registrations and attendees. Strategy 10: Online Communities and Networking Online communities, such as industry forums and groups, can be valuable lead sources for B2B marketers. Maximize your reach using email invites and dedicated landing pages.

Lead Generation 52

Lead Generation Sales Management Lead Ranking Lead Scoring 52

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 115

Social Media Paid Content Media Marketing & Strategy 115