Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert.

PR 161

PR Social Media Paid Content Media 161

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 55

Conference Marketing AI Work Management Marketing Management 55

KoMarketing Associates

JUNE 29, 2016

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. B2B Technology Marketing Community. Google Analytics. Inbound Marketers – For Marketing Professionals. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. When joining communities, focus first on adding value to the community. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. He got excited, and then from that, other folks in the Zynga community heard about us.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

SmartBrief - Marketing

AUGUST 14, 2023

In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete. Unless your company has Google-like benefits, you may be challenged to hold an SEO team together.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. Google My Business.

Google 78

Google Adsense Tools Doubleclick 78

BenchmarkONE

JULY 20, 2022

As a regular Forbes and Harvard Business Review contributor, Dorie Clark has become an authority on building a community centered on thought leadership. Patrick Ambron is the founder of BrandYourself , a reputation management tool that allows “you to control what people find when they Google your name.” Dorie Clark. Patrick Ambron.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Sprout Social

APRIL 4, 2023

Whether on your website or elsewhere, this is powerful PR for you. Google provides an easy way for you to get Google reviews through a direct link. This reflects well on your company, conferring authenticity to your brand by virtue of this perception. But how can you harness this advocacy and amplify it?

Brand Identity 121

Brand Identity Branding Word of Mouth Social Media 121

Walker Sands

AUGUST 1, 2022

Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. Are you mainly following people in the ad community? ” Then I go back and do some Googling to keep myself honest, which is good because you don’t get mentally stagnant.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Moz

DECEMBER 17, 2019

Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. Links from digital PR campaigns. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. At some point, they will be penalized by Google. Digital PR link building. Paid links.

Link Building 67

Link Building Ad Building Outreach Domain 67

Atomic Reach

MARCH 18, 2019

com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences. He provides valuable advice with regard to blogging and PPC and he has spoken at over 85 conferences across the globe. He takes digital PR strategies to a whole new level. Joe Martinez - Director of Paid Media & Community at Granular.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Moz

MARCH 27, 2019

Our vivacious CEO will be kicking things off early on the first day of MozCon with a warm welcome, laying out all the pertinent details of the conference, and getting us in the right mindset for three days of learning with a dive into the State of the Industry. Improved Reporting & Analytics within Google Tools. Casie Gillette.

Marketing Analytics Tools 49

Marketing Analytics Tools Advertising Agencies SERP Paid Search Agency 49

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Google Trends. Google Ads.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Google Trends. Google Ads.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Google Trends. Google Ads.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

ANNUITAS

APRIL 15, 2014

Not only does privacy present complex regulatory challenges in the US, Europe and the rest of the world, but it also impacts an organization’s reputation and public perception and can have significant PR and government relations implications. Companies from diverse sectors of the economy have experienced privacy backlash.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. Google, LinkedIn, and Facebook ads allow you to reach a large audience with targeted interest in your industry. Ongoing Community Engagement. Paid Social Media. Social Engagement.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Active Member of the Wharton Advertising 2020 Contributor Community.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Active Member of the Wharton Advertising 2020 Contributor Community.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. It shares tips on starting a blog, creating content, finding readers, and building a community on your website. Google Ads.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

SEPTEMBER 27, 2012

What made this conference special was not just the location, the attendee-driven discussions, the Ignite presentations, the extravaganza / talent show or the “midnight cooking madness.” This conference made me think in new ways about bigger issues than I would have ever imagined. All smart as can be. gregorpoynton.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Conference Twitter 100

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Martech Advisor

MARCH 31, 2020

Then events such as Google's I/O developer conference, SXSW, Coachella Valley Music and Arts Festival, the Olympics, and all other sporting events were canceled, even Disneyland shut down. Having a crisis strategy became the talk of the marketing community, and marketing and sales experts shared tips to work from home effectively.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Hubspot

SEPTEMBER 25, 2018

Tomorrow marks the beginning of the fifth annual Oculus Connect: Facebook's annual virtual reality (VR) conference. At Facebook's annual F8 developer conference this year, Mark Zuckerberg announced that the company would build a native dating app within Facebook. Integration With Facebook for Dating. Source: Vice.

Facebook 71

Facebook Privacy Distribution Training 71

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

SpotMe Blog

APRIL 28, 2022

The team of over 300 specializes in end-to-end event management of all types including meetings, conferences, incentive, as well as other strategic business operations. Their ethos revolves around creating a sense of community and bringing the culture of that environment to life. and Brazil. Boston, MA. Detroit, MI. McVeigh Global.

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Looking for a one-stop-shop for business development that includes an emphasis on branding and PR? Find him on Twitter & LinkedIn. Mark Schaefer - Speaker, Business Consultant, Author. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

SnapApp

MARCH 27, 2018

She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content professionals. Katie Martell is a marketing strategist, business advisor, and entrepreneur based in Boston, MA. Congratulations, Katie.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Meaning, a brand (or person) could benefit by leveraging the crowd.

Social Media 115

Social Media SEO Marketing Websites PR 115

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Alert services such as Google alerts.

Public Relations 48

Public Relations Tips B2B RSS 48

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Facebook Fan Page = Biz Conference (the new “business” side that Facebook is courting).

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Facebook Fan Page = Biz Conference (the new “business” side that Facebook is courting).

Social Media 40

Social Media Digg PR Media 40