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Summer Seasonal Marketing Strategies

Opt Intelligence

The change in seasons can increase competition around certain topics, interests, and keywords. This is also a great time to try or increase co-registration ads. A compelling co-registration offer is often all you need to get them to rejoin your email list. Finetune Your Targeting. Now, go back to marketing.

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

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How to Use Your Analytics for Smarter Content Decisions

Content Marketing Institute

Then I develop new content and flesh out existing content based on the keywords that show high impressions but low clicks. Stephan Spencer , co-author, The Art of SEO. Veronica Romney , president/co-founder, LoSoMo Inc. Dig into your keywords that rank on 2nd page and invest in those topics, says @AmandaChanguris.

Analytics 101
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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” – form/registration. What are your goals?

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B2B Marketing Expert Interview Series: Feeling B2B with Wil Reynolds #MPB2B

Top Rank Marketing

As fellow runners, our co-founder and series host Lee Odden joins Wil to delve into the parallels between running and marketing. PLUS: Get $100 off individual registration and $300+ for groups of three or more by using our special code, “TOPRANK” when you register here. Visit mpb2b.marketingprof.com to learn more! to 9:15 a.m.

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B2B Content Licensing – Secret to Generating More Leads and Visibility

Hinge Marketing

Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. Both organizations will promote the event and you will get a list of registrants and attendees – new names to add to your database. Seven Ways to Maximize Your Licensed B2B Content or Research .

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. Click To Tweet. Popular discussions in the industry.

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