Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

nDash

JULY 30, 2021

Registration fees range from $799 to $1,499 for walk-up registrants. Registration fees range between $1,095 (standard pass) and $1,295 (all-access pass). Registration fees range from $1,395 to $2,195, depending on if you’re an OATUG member and staying inside or outside the Ascend hotel block. 2: Engage 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. Businesses are leveraging AI to streamline operations, analyze data, and automate processes.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Content Marketing Institute

SEPTEMBER 3, 2018

If your metrics spreadsheet is something you plan to share with others across your enterprise (which we highly recommend), consider using Google Sheets or another shared platform so everyone can view and make changes when necessary. e-books, our blog, webinars, co-registration opportunities, etc.). Click to enlarge.

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs. No other technology was able to provide this amount of efficiency for B2B marketers.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Top Rank Marketing

SEPTEMBER 11, 2023

Wil’s extensive journey in the world of SEO — spanning back to 1999 — just a year after Google’s inception, makes him a true veteran in the field. As fellow runners, our co-founder and series host Lee Odden joins Wil to delve into the parallels between running and marketing. Visit mpb2b.marketingprof.com to learn more!

B2B Marketing 122

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 122

Content Marketing Institute

AUGUST 21, 2018

I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). That means the opportunity is high yet my click-through rate is low, probably because I’m not serving the Google searchers well enough with my current content.

Analytics 100

Analytics Co-Registration Content Click Rate 100

Sprout Social

NOVEMBER 11, 2021

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Deliver a superior customer service by enabling customer care and social media teams to collaborate and co-manage incoming messages. Never miss a review with Sprout’s Google My Business review management.

Digital Asset Management 116

Digital Asset Management Social Media Work Management Marketing Management 116

Lead Liaison

AUGUST 30, 2016

If you’re going solo on the webinar, and don’t have a lot of people to invite, it’s a lot harder to drive attendance than having a co-presenter, as well as invite-support, from a big name company. For example, suppose you were a technology company with Google as your partner. Could you get a Google employee to co-present with you?

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

Hinge Marketing

DECEMBER 16, 2020

Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. Both organizations will promote the event and you will get a list of registrants and attendees – new names to add to your database. Seven Ways to Maximize Your Licensed B2B Content or Research .

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

KoMarketing Associates

JUNE 12, 2018

Samantha uses Google Maps and Google Images as examples of platforms that used to be free but have since incorporated ad space as a way to grow and drive revenue. Below are several new Google Search ad options she talked us through: Vehicle Ads. What’s coming to Google Search? – form/registration.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Check out the rates and registration info here.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

Content Marketing Institute

FEBRUARY 2, 2018

Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. SEO (using Google to help distribute our content), partnerships, and social media have worked recently. To track these, we use a combination of Google Analytics and Looker (with the help of our data team).

Process 111

Process Lead Ranking Content Marketing Planning 111

Valasys

JUNE 10, 2019

The average time being spent on pages can be directly co-related with prospects’ indulgence on the site. Signing-Up For Newsletters, Webinar Registrations, Get-A-Quote Form Download, etc.: Signing up for newsletters, webinar registrations & requesting price quotes are signs that imply a buying intent.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

ConvertKit

JANUARY 22, 2021

He put up a simple landing page and a pre-registration form using ConvertKit. Says Nicholls: “A time-limited registration with limited places increases urgency, which is good for increasing enrollments.”. Nicholls created a bargain $200 offer that allowed founders to add a co-founder to the coaching sessions. But that was it.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

ConvertKit

DECEMBER 4, 2019

To qualify for registration, a trademark owner must use the trademark “in commerce.” Trademarks do not have to be registered with the United States Patent and Trademark Office to be afforded protection, although registration has some great benefits. This means that goods or services are sold using the mark. Time for research!

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

Vidyard

OCTOBER 16, 2017

Enabling technologies helps businesses create, share, optimize and measure both external and internal video content,” says Michael Litt , co-founder and CEO of Vidyard. Registration begins Oct 16. ” Vidyard GoVideo and its Partner Ecosystem. The next Fast Forward event is scheduled for Nov 29-30.

Enterprise Management 54

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 54

Vidyard

OCTOBER 16, 2017

Enabling technologies helps businesses create, share, optimize and measure both external and internal video content,” says Michael Litt , co-founder and CEO of Vidyard. “At Registration begins Oct 16. The next Fast Forward event is scheduled for Nov 29-30.

Enterprise Management 50

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 50

Porch Group Media

OCTOBER 22, 2020

But now, with Google shutting the cookie down in about 18 months’ time, marketers must deal with a very different world. Instead, they’re going to offer a taxonomy that advertisers can bid on based entirely off of their registration data. The New York Times announced they are removing third party cookies entirely.

Advertising Agencies 52

Advertising Agencies Top of Funnel Paid Search Agency Privacy 52

Hubspot

AUGUST 30, 2016

Registrants and attendees.”. First, if you don’t have one already, you’ll need to create an account on Google , which you’ll then use to create one on YouTube. That option accomplishes two things: I’ll be able to generate a link that attendees will get only after they fill out a registration form. Here’s how that works.

Planning 78

Planning Co-Registration Work Management Contingency Planning 78

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Social Media 141

Social Media ROI Media Correlation 141

Marketing Insider Group

JUNE 9, 2010

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. The final component is installing proper measurement tools to track the success of your campaign.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Outbrain

JANUARY 27, 2019

We must stay up-to-date and follow the latest tweets, keep up to speed on search conference recaps, watch the In-Office Hours Hangouts by Google, the list goes on an on…We can never get enough! What’s more, it’s a chance to meet great people, plan co-marketing activities for our brand, and try out new tools and platforms.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Top Rank Marketing

MAY 20, 2024

Use cases: You have an in-person event and want to tap into new audiences and drive registrations. Options include, but are not limited to: featuring influencer quotes in an ebook or leveraging an influencer’s audience to drive event registrations. You want to test influencers marketing for the first time.

B2B Marketing 118

B2B Marketing Advertising Agencies Budget Programs B2B Thought Leadership 118

EveryoneSocial

MARCH 6, 2017

To learn a bit more about Snap as a business – which is what ultimately dictates a stock’s performance – I read through their S1 filing , the registration statement Snap, Inc. All of the major ad platforms (Facebook, Google, Youtube, etc.) filed with the Securities & Exchange Commission prior to going public.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. Tools such as Google Keyword Planner, KeywordTool.io. & Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Paul Gillin

OCTOBER 21, 2010

Google Office – Despite Gmail’s erratic performance, the flexibility of web-based mail can’t be beat. Google continually innovates on this platform. One of my favorite new features is the ability to create a Google document directly from an e-mail. Even at the higher price, it’s a good value.

Product 50

Product Co-Registration Webcast Work Management 50

The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. And so, I made a Twitter list, I put it in a Google sheet, and I put a form behind it. Let me show you how you would do a webinar registration without a form. Dave is also known as DG.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Hubspot

JUNE 20, 2018

Blog posts help you increase your ranking on search engines like Google, and allow you collect blog subscribers that you can then upgrade to more actionable email campaigns over time. Host a co-marketing offer with a partner. Collect email addresses at registration. Sometimes a small change can drive hundreds more conversions.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

SEPTEMBER 4, 2012

3) Set a registration goal. In order for us to break the Guinness World Record for webinar attendees, for example, we knew we had to hit almost 30,000 registrants. That way, if you need to dial up your promotion due to low initial registration numbers, you'll know what to do to fix it. Which brings us to our next tip.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. And so, I made a Twitter list, I put it in a Google sheet, and I put a form behind it. Let me show you how you would do a webinar registration without a form. Like this podcast?

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 11) Create a Google AdWords email capture ad (Note: This feature is still an AdWords experiment but is being implemented by a handful of companies), or simply leverage paid search ads to link to a landing page with and email sign-up.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

MARCH 18, 2019

You’ve hit “Register” twice already, but the page has reloaded with an error message at the top of the form that says “Sorry, there was a problem with your registration. You begin to fill it out, and once you’re four out of six fields through, one of your co-workers walks up to your desk. However, there’s an issue with your form.

Design 77

Design Landing Pages Classified Ads Co-Registration 77

Unbounce

OCTOBER 13, 2020

ticket sales and registrations). Here’s why: Event landing pages are the best way to drive ticket sales and registrations. There are two main types of event landing pages: Event registration landing pages that get visitors to sign up for an event. Image courtesy of Co-Op Financial Services. Paint Cabin.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Hubspot

NOVEMBER 28, 2018

Google “coding,” and you’ve turned the hose on full blast. Browsers are computer programs that load the websites via your internet connection, such as Google Chrome or Internet Explorer. Most domain registrations are good for a year before you’re required to renew. It’s by no means a comprehensive manual. Stack Overflow.

CMS Development 75

CMS Development Marketing Websites Work Management Industry CMS 75

Optinmonster

JANUARY 26, 2024

If you have a Google account, you can use YouTube Live , which replaced Hangouts on Air in late 2016. The first thing you’re going to need is a registration page with an optin form. You’ll need an optin on the main registration page so you can keep people up to date with webinar updates, and can send a reminder or two before it starts.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70