Crimson Marketing

OCTOBER 8, 2014

That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. That means applying clear metrics to measuring the impact of its marketing system and creating discipline in budget allocation in accordance with proven ROI. Demand Generation Podcasts'

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

KoMarketing Associates

APRIL 20, 2022

The Pitfalls of Hosting Virtual Marketing Events. As marketers turned to virtual events at the height of the Covid-19 pandemic, previous research indicates that they struggled to find success in this area.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

Smashmouth Marketing

NOVEMBER 20, 2013

Learn - Study new marketing techniques. Face it, event marketing is one of the largest challenges of a marketer. Team - Nothing more rewarding than a CMO seeing their team enjoying the conference and learning new ideas and techniques. Come see what''s working.

CMO 100

CMO Lead Gen Vendors Conference 100

KoMarketing Associates

FEBRUARY 24, 2022

Marketing events have shifted in both form and function as a result of the Covid-19 pandemic, and new research suggests that marketers are still not entirely confident in virtual event execution.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Heinz Marketing

SEPTEMBER 26, 2019

It is my pleasure every Thursday to feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions. This week I’m excited to feature Jeff Perkins , CMO at ParkMobile. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

CMO 61

CMO Work Management Allocation Peer-to-peer 61

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Everyone is now trying to read the future of events with marketers reluctant to abandon the huge reach of virtual but missing the true connections of in-person.

Webinar Metrics 94

Webinar Metrics Marketing & Strategy Marketing Strategy Digital Marketing Funnels 94

Drew Neisser

MARCH 10, 2023

A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck.

B2B 52

B2B Cross-Selling CMO Forrester 52

Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Sword and the Script | B2B

MARCH 23, 2021

“Brand strategy” was cited as more important than any other marketing capability according to the 2020 CMO Spend Survey by Gartner. The firm polled 432 marketing leaders across the U.S. Survey of CMOs says brand building the top priority for 2021. His whole budget went to events, PPC and email marketing.

Ad Building 80

Ad Building Brand Identity Branding CMO 80

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. 14:24 – A holistic approach to events.

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Insider Interviews

JUNE 4, 2020

and Minjae Ormes after our first interview in 2019 Her thoughtful comments - both in this interview as well as in sharing more of her personal journey the first time I interviewed her in March of 2019 -- on learning to adapt to new cultures and countries are as insightful as her marketing approaches are.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO 205

CMO Gartner Budget Programs Spending 205

Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn.

Transparency 117

Transparency Digital Transformation B2B Sales CMO 117

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Heinz Marketing

FEBRUARY 16, 2019

How to Measure Event Marketing Performance and ROI. Events are one of the biggest marketing expenses, but why do so few marketers measure the impact of these initiatives? 3 Sets of Data Every CMO Should Be Analyzing for B2B Sales Enablement. Thanks for the tips, Jenny Traster. Great read via Forbes.

Leads 73

Leads Lead Marketing Qualified Leads B2B 73

Marketing Insider Group

JUNE 29, 2020

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’. An illustration of GDS Digital Summit format.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Launch Marketing

AUGUST 23, 2023

What key elements should a VP of Marketing job description contain to attract top-tier candidates?

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

SnapApp

OCTOBER 30, 2015

Savvy marketers are using interactive content to both capture and keep attention at events. Would you be able to resist walking by a booth advertising the opportunity to find out which famous CMO should be your new best friend? Or which Purple Squirrel fits your personality?

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

Only B2B

FEBRUARY 11, 2024

30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? As a B2B marketer, you are likely to wear multiple hats.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It was clear that each executive had a completely different vision of lead generation and how to measure marketing peformance. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Martech

DECEMBER 8, 2021

For the first article below, I sat down over coffee in Manhattan with InMobi’s Marketing Cloud CEO. This week I’m meeting with a noted CMO at her Manhattan office. I recently had an in-person meeting scheduled with the founder of a major CDP (he had to cancel). No, we’re not back to normal. But glimmers of normalcy are welcome.

CMO 99

CMO Conference Internet Marketing Work Management 99

Heinz Marketing

APRIL 24, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. Do you have that data ready?

Lead Scoring 97

Lead Scoring Lead Ranking Sales Qualified Leads Leads 97

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. In the context of a blog, themes identify with the categories of a blog.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

6sense

JANUARY 26, 2022

Here’s more of what Paige had to say about her transition from field and content marketer to sales rep … and the positive experiences as a BDR that motivated her to move up in her career and become an AE. Paige: I spent about four years in event marketing and was laid off due to COVID. 6sense: How did you get into sales?

Touchpoints 62

Touchpoints Sales Cycle Advertising Agencies CMO 62

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. Recently, I was asked what I had planned for marketing in 2021. I also realized I still can’t confidently plan a bunch of physical events either. So is everything else about event marketing right now.

Planning 62

Planning Account Based Marketing Work Management Marketing Management 62

Biznology

SEPTEMBER 3, 2015

In conversations with several marketers, I have identified six reasons to consider it. Customer events are especially popular in the tech world. Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers.

Conference 80

Conference Trends B2B Trade Show 80

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Valasys Media is a well-renowned name in providing all-inclusive B2B marketing solutions to its clients.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Book me to speak at your next event! Make Good Use of Video.

Planning 100

Planning Content Marketing Generation Content 100

Launch Marketing

OCTOBER 19, 2017

With ambitious growth objectives and limited internal marketing staff, the organization realized they would benefit from external strategic marketing insight that could help them shape their brand as well as advise and improve on their digital marketing efforts. The Results.

Work Management 48

Work Management Marketing Management Marketing & Strategy Advertising Agencies 48

FMG Suite

SEPTEMBER 29, 2021

Susan has a passion for helping financial professionals grow and market their businesses and is an active supporter of women and diversity initiatives. She will have a lot of great insight to provide and will be speaking alongside Nina O’Neal, Financial Advisor of Archer Investment Management and Abby Salameh, CMO of Free Agent.

Conference 52

Conference CMO PR Impressions 52

Zoominfo

OCTOBER 5, 2021

Because B2B organizations often mistake go-to-market strategies as being a new launch. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. This undermines the extensive use cases sound GTM motions provide organizations for ongoing, sustained success.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Content4Demand

FEBRUARY 7, 2020

As a long-time B2BMX participant, Pedowitz will also be moderating a CMO panel. The content is excellent and the attendees are some of the best B2B marketers. Lunch topics include sales-ready leads, intent data, lead attribution, event marketing and digital content creation.

Case Study 54

Case Study Case Studies Studies Work Management 54

6sense

DECEMBER 8, 2021

Even without events happening, we still have our pipeline goals, which leave us with tons of questions: Does that mean our event marketing money should go somewhere else, or do we just cut it altogether? Do we dump it into advertising, paid social or another “digital” marketing function? Thought leadership.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100