Heinz Marketing

APRIL 17, 2020

I’ll admit that Socio wasn’t on my radar until a couple weeks ago, when Corey McCarthy joined our CMO Coffee Talk series on a Friday morning and shared something I thought was brilliant. Converting your conference to a series of webinars isn’t likely a good solution. The idea was straightforward. So what is?

Trade Show 89

Trade Show Conference CMO Webinar Metrics 89

LEADership

APRIL 7, 2015

Before the program drained any further resources in time and money, I swallowed hard and gave it to the CMO, “This is not working; it’s actually failing pretty badly. Ashif Dhanani, CMO, Macquarie Telecom hits the nail on the head, “ The idea of failure does not align with the need to have defined KPIs with milestones and targets.

CMO 40

CMO Webinar Metrics B2B Ideal Customer Profiles 40

Vision Edge Marketing

DECEMBER 13, 2022

Perhaps even a third level, such as webinars, tradeshows, etc. The CFO might suggest every department cut their budget by X% or in some cases, the CFO might even go into specific recommendations on where to cut the budget, such as eliminating travel or training or halting conference and industry event participation. Sound familiar?

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

Hubspot

JANUARY 4, 2021

We've all seen the annual conference go virtual due to the impact of COVID-19. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Webinars just don't do it anymore.". Teams and Collaboration.

Trends 101

Trends Marketing AI Work Management Planning 101

DemandBase

MARCH 12, 2020

time at the conference. It’s not about selling: This is a conference full of marketers, who know all the tricks in the book so a regular sales pitch just doesn’t cut it. Ceros, on the other hand, opted to engage attendees prior to the conference. Inspiring quotes heard around the conference: “Brilliance emerges in community.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Meaningful Content. Right to Genuine Connection.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Versium

OCTOBER 3, 2022

Speakers: Chris Matty, co-founder + CRO of Versium | James Lamberti, CMO of SalesIntel.io While conferences, happy hours, and other in-person event planning is still familiar after two years, have you noticed that parts of your process or team might be rusty? Events are back, and in full swing!

Campaigns 52

Campaigns Ad Building ROI CMO 52

Allocadia

MAY 23, 2023

The CMO reached out to the marketing operations team to ask which campaigns had the best ROI. “We Up-leveling the ‘I’ data in ROI Box’s CMO was still asking her team what the most efficient campaigns were, and West knew they needed a clear way to answer that question. said Tim West, Senior Manager of Marketing Operations at Box.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Top Rank Marketing

AUGUST 14, 2023

Workshops are October 4th with the main conference happening October 5th and 6th. Insights from Actual B2B Marketing Experts With conferences you can often find people who give great presentations because they’re adept performers but many times those performers are not actually practicing marketers. The list goes on.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Live Events Won’t Roar Back.

CMO 208

CMO Gartner Budget Programs Spending 208

ViewPoint

JUNE 6, 2013

Christopher Ryan shares his observations during a recent technology conference. CMO Council study: Content has significant impact on buying process. Only 16 Percent of B2B Consumers Prefer Live Webinars. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? From a marketing and communications perspective, that’s what you naturally lean into as a value proposition of going to a conference,” Jody said. Read More: Top Marketing Conferences in 2021 ].

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

chiefmartech

AUGUST 10, 2017

Rishi Dave , the CMO of Dun & Bradstreet , and his team just shared with me their “org stack” graphic above ( click for a larger version ). It reveals the five major functions of the marketing organization as seen from the CMO’s chair: Comms & PR. Why is the MarTech conference sponsoring this webinar?

Peer-to-peer 62

Peer-to-peer Marketing Management CMO Conference 62

6sense

AUGUST 28, 2021

And in CMO Coffee Talk , a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Meaningful Content. Right to Genuine Connection.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

SmartBug Media

MARCH 8, 2022

Randi Barshack Randi Barshack is currently the CMO of RollWorks, is a Forbes Council member and has over 20 years of experience building and scaling global marketing teams leading to a total of one billion dollars in exit valuations. She hosts great webinars and training that are sure to inspire you! Brené Brown. Connect with Yamini.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Litmus

DECEMBER 22, 2020

So, what’s usually three conferences later on in the year turned into monthly online events dubbed Litmus Live Day (and a full week in September!). Subscribe to the Litmus newsletter for updates on future Litmus Live events, webinars, ebooks, and more. July: Understanding Email Technology and Tactics. Technology and tactics.

Allocation 66

Allocation Budget Programs Planning CMO 66

Kaon

JANUARY 8, 2016

Neither of them spoke for at least 30 seconds, and then the CMO asked: “Is that why sales declined this last year?” This requires interactive digital engagement tools at every venue in which prospects encounter the company: online, at trade shows, webinars, events, and even sales meetings. Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Parse.ly

DECEMBER 13, 2021

Besides our written resources, we organized 11 webinars in 2021. CMO, David Cardiel spoke at AdWeek’s 2021 Elevate Performance Marketing conference about the untapped potential of content. Converting Content to Cold Hard Cash | Webinar Recap —Parse.ly A CMO’s Guide to Content Analytics. if we have GA?

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. Webinars will become more important for B2B lead generation. One way we achieved this was to change our approach to webinars.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

chiefmartech

AUGUST 7, 2019

The MarTech conference is coming up next month — check out our big (and, whoa, I mean BIG) MarTech preview if you haven’t seen it yet. What’s up with McDonald’s having an SVP of martech but no CMO ? Nota bene (er, nota beta ?): discount “beta” rates for tickets expire next week.

Burn Rate 41

Burn Rate Amazon CMO Webinar Metrics 41

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. For a B2C company, email still has priority when looking at attribution numbers. Many factors influence intent.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Sword and the Script | B2B

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. The question that remains is – how are webinars performing now? >>> Need an extra pair of hands?

Webinar Metrics 82

Webinar Metrics Advertising Benchmark Personalization Landing Pages 82

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? She gives many conferences in Canada and the USA, including one at TedX and Webcom-Montreal. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Vision Edge Marketing

JUNE 10, 2014

In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. VEM has been conducting the survey for 13 years.

Class 100

Class Planning Work Management Best Practices 100

Heinz Marketing

MARCH 1, 2021

This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. And then last week I wasn’t on this, but a friend of mine who is a CMO at a company here in Seattle, we had a lot of snow here in Seattle. He was on the live webinar.

Trigger Marketing 118

Trigger Marketing Intent Signal B2B Sales CMO 118

SalesIntel

MARCH 27, 2023

We hope you will join SalesIntel’s CMO, James Lamberti, and Mike Skladony, GM of Consumer Services, Semcasting for our upcoming webinar on April 20 at 1pm ET, “ B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising. Register for the webinar here: [link].

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Conversica

MAY 22, 2020

During the SiriusDecisions Virtual Summit, Rashmi Vittal (CMO at Conversica) joined Eric Potter (Director of Marketing Technology at CloudCheckr) and Deb Schleede (Senior Marketing Operations Manager at CloudCheckr) to discuss how CloudCheckr uses their IVA , their results and a few best practices they picked up along the way.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Conversica

APRIL 26, 2020

During our Why Revenue-Obsessed Teams Embrace the Augmented Workforce webinar, Rashmi Vittal (CMO at Conversica) and Jessie Johnson (principal analyst at SiriusDecisions) discussed the impact artificial intelligence (AI) is having on the B2B selling process, as well as how AI is assisting revenue-generating teams forced to do more with less.

Marketing AI 91

Marketing AI B2B Thought Leadership B2B Sales Organic Leads 91

Allocadia

APRIL 2, 2019

The CMO reached out to the marketing operations team to ask which campaigns had the best ROI. “We Box’s CMO was still asking her team what the most efficient campaigns were, and West knew they needed a clear way to answer that question. West had learned about Allocadia at an industry conference and introduced it to his team.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

LeanData

NOVEMBER 17, 2015

They were joined by LeanData Chief Marketing Officer Adam New-Waterson and Terminus CMO Sangram Vajre for a recent webinar titled “4 CMOs Under 40” where the quartet talked about their roles in running marketing teams. The new generation of CMOs who grew up with digital marketing natively just have it as part of their gestalt.”.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

Metadata

APRIL 4, 2023

Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. At the same time, they’re sprinting to convention centers after nearly three years of canceled conferences. Almost half of the marketers said they planned to return to conferences this year. Here’s how. You can’t do that manually.”

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Heinz Marketing

MARCH 11, 2019

We were thrilled this last time to talk to Derek Slayton , CMO at Terminus in an episode called, The State of ABM in 2019: Stay Ahead & Drive Revenue Impact. The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius , the ABM Platform company. Matt: My gosh. Derek: Yeah.

Top of Funnel 61

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 61

Adobe Experience Cloud Blog

MARCH 19, 2018

For B2B, that should include the creation of mid-stage content offers such as a buyer’s guide, or webinars or event registrations to your annual user conference where sales can close all those leads. One of the best ways to track this within content marketing is to define the customer journey.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. Subscribe to the Litmus newsletter for updates on future Litmus Live events, webinars, ebooks, and more. Missed out on Litmus Live 2021?

SMS 89

SMS ROI Email Marketing Advertising Agencies 89

Content4Demand

APRIL 23, 2019

It’s thrown around so carelessly in articles, webinars and events that it’s no longer resonating with us. Uberflip CMO and Co-Founder Randy Frisch is arguably one of the founding fathers of content experience. Part of me thinks it’s because a lot of us don’t really know what “content experience” really means. He describes it as: . .

B2B 85

B2B Webinar Metrics Interactive Marketing B2B Marketing 85