Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. The two chief supports for digital invention turned out to be collaboration and experimentation. Dig deeper: Enterprise digital experience platforms: A marketer’s guide. Star Tribune’s subscription success.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Digital Experience Platform 90

Martech

NOVEMBER 16, 2023

At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. Then in the opening general session, co-founder and CTO Dries Buytaert and CMO Jennifer Griffin Smith focused much more on accessibility than AI. So what’s in it for them? “It’s

Differentiation 102

Differentiation Brand Identity Branding CMO 102

Brandpoint

NOVEMBER 9, 2021

Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience. The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.

Digital Asset Management 100

Digital Asset Management Enterprise Management CMS Development Work Management 100

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack.

Enterprise Management 121

Enterprise Management Digital Asset Management Optimization CMS Development 121

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack.

Enterprise Management 105

Enterprise Management Digital Asset Management CMS Development Optimization 105

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Marketers were seen as the dreamers, responsible for building the brand experience. Snapshot: Customer Data Platforms.

Paid Search Agency 130

Paid Search Agency Work Management Marketing Management Touchpoints 130