Martech

APRIL 10, 2024

Known for his expertise in the SaaS field, he is a regular conference speaker. She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses.

CRM 89

CRM Work Management Marketing Management Marketing Automation Services 89

Martech

JULY 29, 2021

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It An internal study conducted by Acquia found that in 2020 over half of transactions with its customers were digital, said Capozzi, speaking at a recent MarTech conference.

Marketing Websites 110

Marketing Websites CMO Digital Transformation Conference 110

Heinz Marketing

JANUARY 14, 2021

Navigating digital transformation. Digital transformation is a term that has been used frequently throughout the years and in numerous capacities. John Graff, CMO at Sonim, says “It’s a great time for marketers to further embrace change, and be the stewards of helping their companies grow and share in 2021!”.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Biznology

JANUARY 21, 2021

Award-winning journalist, speaker and former CEO, CMO. CEO, JEM & Distinguished Principal Fellow, The Conference Board, former senior executive, Thomson Reuters. Leadership, corporate governance, strategy, digital transformation, communications, marketing, media, and technology. Lisen Stromberg. Jen McClure.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. “The digital transformation era brought with it the promise of limitless innovation.

Digital Asset Management 102

Digital Asset Management Enterprise Management CMS Development Work Management 102

Hubspot

JANUARY 4, 2021

We've all seen the annual conference go virtual due to the impact of COVID-19. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Digital marketing spend will continue to grow.

Trends 101

Trends Marketing AI Work Management Planning 101

Contently

SEPTEMBER 11, 2017

But after a few months of therapy and the chance to learn from a very smart CMO, I realized I was missing the point. As a result, I came to this year’s Content Marketing World with a much different perspective and left the conference with some fresh questions about the future of our industry. Build an audience. Build an audience.

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

ClickZ

DECEMBER 10, 2019

Scollans started her career in financial services marketing as a product marketing manager then moved on to a financial education company where she ran their conference marketing line. The post Oxford University Press former CMO weighs in on martech challenges, trends, and predictions appeared first on ClickZ.

Work Management 83

Work Management Press Marketing Management CMO 83

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. The conference saw 29% YOY growth and a 4.5- Digital transformation is the topic of another workshop being conducted by The Pedowitz Group. “In out of 5-star attendee rating.

Case Study 54

Case Study Case Studies Studies Work Management 54

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. The two chief supports for digital invention turned out to be collaboration and experimentation. The Boundless Digital Invention vision outlined at Optimizely’s conference might seem like something nice to aim at one day.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Digital Experience Platform 92

chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. More marketing technologists (44%) now report to the CMO. The theme of digital business transformation > marketing has been growing steadily this year, and the data in this report backs that up.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

chiefmartech

JUNE 8, 2019

We’re almost ready to publish the full agenda for the next MarTech conference in Boston this fall, September 16-18. Mike Volpe is a pioneer of the martech industry, a veteran CMO, and — most recently — CEO of one of the hottest companies in Boston, agile corporate travel management firm Lola.com.

CMO 69

CMO Digital Transformation Work Management Conference 69

Exo B2B

APRIL 11, 2019

Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. Tamara is also ranked in the Top 25 AI/Machine Language influencers , a Top 50 Blockchain Influencer , and Top 50 Digital Transformation Influencer. She has been the global CMO at Siegel+Gale since 2013.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Exo B2B

OCTOBER 16, 2020

Active blog and other publications Contribution to the Web community (conferences, teaching, social involvement) Presence in the media as a spokesperson for the community Visibility and international presence The qualified audience in terms of number but also in terms of quality (e.g. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends.

Work Management 127

Work Management Marketing Management Paid Search Agency Planning 127

Adobe Experience Cloud Blog

MARCH 7, 2017

I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Parse.ly

DECEMBER 13, 2021

Customers today demand rich, personalized digital experiences with brands, and businesses are continuing to invest in optimizing their digital presence to keep up. Companies successfully accelerating digital transformation are the ones who’ve invested in creating content—and use it to drive their business forward.

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

Digital Marketing World Forum

JUNE 3, 2019

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF) event – and for the more than 1200 attendees who came to the Business Design Centre in London last month, there were two days of terrific insight, inquisition and information to take in. Passions unite ppl on Instagram.

Brand Identity 40

Brand Identity Branding Marketing & Strategy Digital Transformation 40

Brandpoint

NOVEMBER 9, 2021

The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology. Conferences and events will be returning to in-person, and our team has made the decision to remain in the virtual event space.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Marketing Insider Group

NOVEMBER 15, 2022

Throughout the event, from a pre-conference workshop on Thought Leadership to keynotes and breakouts/workshops, I was struck by one over-arching concept: next-generation convergence. While the CMO is still the “coach”, their playbook and plans need to align and converge across multiple focus areas and achieve both synergy and alignment.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Whether you have a full-pass to the conference or not, there are plenty of things to do and see. Marketing is undergoing a digital transformation , empowered by new tools and technologies, to drive results across the organization and improve the end-to-end customer experience. Time: Tuesday, Oct 4, 1:00 PM – 2:00 PM.

InsideView 48

InsideView Account Based Marketing B2B Thought Leadership Thought Leadership 48

Exo B2B

MARCH 8, 2018

Tamara is also ranked in the Top 25 AI/Machine Language influencers , a Top 50 Blockchain Influencer , and Top 50 Digital Transformation Influencer. Founder of the Content Marketing Institute and of the Content Marketing World Conference, speaker and author of 3 books, including Epic Content Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Tony Zambito

SEPTEMBER 19, 2016

Even more compelling is the greater influence of mobile and digital social platforms on reducing attention span and creating filtering behaviors in purchases. The digital transformation is causing many CMOs today to reevaluate exactly what content marketing may mean to their overall marketing strategy.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

DealSignal

FEBRUARY 28, 2018

Recently, a Marketing Manager at a SaaS company was working his quarterly marketing plan with the company’s CMO and Sales team. Contacts that fit a digital transformation leader persona would be the most relevant, most likely to convert, and top priority. He had a large set of criteria for contacts to target.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

chiefmartech

SEPTEMBER 15, 2015

He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, interviews, and keynote presentations at conferences around the world — helping many others see the possibilities and the reality of that emerging new role.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Tony Zambito

OCTOBER 27, 2018

There are multiple threats on the horizon that B2B organizations will have to prepare for when it comes to transforming to a digital commerce world. Here is an excellent interview featuring Brian Walker of Accenture, from a recent Dreamforce Conference, with great thoughts on B2B Commerce trends.).

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

chiefmartech

SEPTEMBER 19, 2016

I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to attend, register before September 30 in order to receive the “beta” discount rate, 15% off the regular ticket price.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Kaon

JULY 10, 2020

A recent study found that chief sales officers and chief operations officers are particularly doubtful of CMOs’ ability to demonstrate a financial impact. And, according to Korn Ferry, the average tenure of a CMO is the shortest of all C-suite titles. ” Spending Smarter. Sales tools. Marketing tools.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful.

Cost 40

Cost ROMI Optimization B2B Marketing 40

KoMarketing Associates

SEPTEMBER 17, 2019

This is according to the “ Reshaping Global Engagement Operations ” report, as published by The CMO Council. For more insight into why this may be the case, we spoke to The CMO Council’s Liz Miller. Sounds like a LOT of jargon I know…but CMOs have long been asked to tackle an issue that can’t just be solved with better marketing.

Budget Programs 121

Budget Programs Advertising Agencies CMO Paid Search Agency 121

Conductor

MAY 20, 2022

After hosting a virtual conference for the last two years, C3 2022 was back in person—along with a live stream option—and better than ever. Here are some of the top takeaways, insights, and learns to implement from this year’s conference. How Customer Behavior Can Help Jump-Start Your Digital Transformation.

Enterprise Management 105

Enterprise Management SEO Work Management Lead Scoring 105

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. In most organizations, this is the role that a CMO’s head of marketing operations and technology can take on. Today’s successful CMOs will be tomorrow’s CEOs.

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

Full Circle Insights

FEBRUARY 28, 2021

At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “In some, a whole piece is completely missing. In others, it exists, but is underperforming.”

Demand Generation 108

Demand Generation Demand Allocation Marketing Websites 108

Single Grain

DECEMBER 2, 2019

As Gainsight CMO Anthony Kennada says: “If you're creating a category, there's no existing playbook you can turn to.” Gartner asserts that companies must “ mobilize every function in the organization ” to drive digital transformation. Hijack an existing industry conference. Stage a blow-out product launch.

Design 131

Design Marketing Strategy Marketing & Strategy Advertising Agencies 131

LeanData

SEPTEMBER 30, 2022

The seventh annual OpsStars Conference & Awards was conducted last week, and what an event it turned out to be. The OpsStars Conference & Awards is, of course, the annual event for operations professionals to interact and engage with each other. This year’s conference was titled, “Dawn of the Revenue Generation.”

Enterprise Management 52

Enterprise Management Account Based Marketing Marketing Analytics Tools Co-Registration 52