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20 questions to ask marketing automation vendors during a demo

Martech

But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. What kind of support and training are included in the base price? See a report showing email opens, clickthroughs and landing page conversions. What is the onboarding process?

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When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

Measures such as open and clickthrough rates, website traffic, Marketing generated qualified leads, and qualified lead-to-deal ratio are examples of downstream measures. Some of these choices are strictly made on price – we do not perceive a difference in the value of one option over another, so anything will do.

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Even MORE Ways Marketers Are Using AI

Liveintent

Encouraging clickthroughs. The clickthrough rate is still (sad to say?) Machines avoid biases that people may have, and will test anything to see if it’s the best method of generating clickthroughs from a desired target audience. Pricing dynamically. They don’t need to sleep, eat, or take potty breaks.

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6 SEO KPIs Every Search Marketer Should Know

Hubspot

You set your CPC at the maximum price you are willing to pay per click on your ad. Clickthrough rate (CTR). Clickthrough rate reveals how often people who view your ad end up actually clicking it. Frost says, "If all three of those metrics are trending in the right direction, we know we're generating the right type of traffic.".

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How do you migrate to a new site search engine?

Biznology

Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. How many searches? How many countries and languages? Do you crawl the pages or push from the CMS? Do you curate some results manually to make sure they are good? Cloud or on-premises? Round up the suspects. You can even test several at once.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For example, if my average selling price is $1M vs. $100k, I can likely afford to spend more per lead. More inventory means lower prices. “Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For example, if my average selling price is $1M vs. $100k, I can likely afford to spend more per lead. More inventory means lower prices. “Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn.