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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. The larger the list size, the greater the number of segments.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

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6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

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6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

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What to do if customers aren’t receiving your confirmation emails

Martech

In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers. Provide an easy path to opt out. A sample email. You should also make it a habit to monitor the deliverability and click-through rates on your confirmation emails. Minimize HTML and JavaScript.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. For instance, shorter contact forms (asking for just a name or email address) have a higher conversion rate than longer forms asking for more personal details. This is where lead magnets come in, as an integral part of email marketing.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

Metrics: These are the success indicators, such as conversion rate or click-through rate, that you’ll use to measure the outcome. Increased Conversion Rates: One of my earliest successes with split testing involved tweaking a call-to-action button on the homepage. Why Should You Run a Split Test?