What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing
ClearVoice
APRIL 12, 2021
“Things like cookies can only do so much, and a lot of people are not opting in for them anymore. What is market segmentation? Market segmentation is a process in which prospective buyers are grouped together based on their similar needs, habits, demographics, or behavior. As we all know, there’s an art to marketing well.
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