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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

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Could SEO Marketing Save Your 4th Quarter Sales

Go Beyond SEO

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. With lock down restrictions beginning to ease and only 3 months left in the year, it is time to take your business out of hibernation and take stock of your company’s visibility. of clicks, versus 19.3% billion people.

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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. How Do Paid Ads Work, Anyway?

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Could SEO Marketing Save Your 4th Quarter Sales

Go Beyond SEO

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. With lock down restrictions beginning to ease and only 3 months left in the year, it is time to take your business out of hibernation and take stock of your company’s visibility. of clicks, versus 19.3% billion people.

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Influencer Marketing Fraud: The Shady Side of Social Media

Content Marketing Institute

The great thing about social media is you can become anyone you want to be. joderama Click To Tweet. Social media shakedown. The magnitude of social media’s shady side is sending shock waves up and down the digital landscape – starting with the social networks themselves. Click To Tweet.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Specify whether you’re seeking sales inquiries, content downloads, event sign-ups, demo requests, or other specific outcomes to define the end goal effectively. Try to negotiate discounted rates for higher lead volumes. Avoid being locked into long contracts if the partnership underperforms. Define lead ownership terms.