Drew Neisser

SEPTEMBER 17, 2022

B2B market research. For this episode, we’ve got two world-class CMOs to share all the ins and outs of B2B market research with you—say hello again to longtime friends of the pod: Denise Vu Broady of Appian and Dan Lowden of Human and tune to learn how to get your B2B market research to do all of the above.

Research 52

Research B2B Marketing Advertising Agencies B2B 52

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J.

Work Management 141

Work Management Marketing Management Wikipedia Click Rate 141

Strategic-IC

APRIL 24, 2022

They are all word-class companies. In a recent episode of Let’s talk ABM , I had the pleasure of sitting down with Microsoft’s Account-based Engagement Lead for Financial Services, Danny Nail , to explore the secret to building a world-class ABM strategy. Coca-Cola, Sony, Nike, Apple. What do they all have in common?

Account Based Marketing 62

Account Based Marketing ABM Class Webinar Metrics 62

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) That was up from 24% in the 2022 edition of the survey.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. Just 43% of aspirationals do extensive data cleansing, and 28% do extensive data purging. The Struggle to Leverage Marketing Data.

Studies 157

Studies Class Statistics Analytics 157

Content Standard

OCTOBER 23, 2018

This merger fills a critical gap in the market, bringing together best-in-class analytics with best-in-class content marketing, enabling marketers to plan and create scalable, multi-channel content experiences that differentiate their brand. A Content-Centric Marketing Mindset. Image attribution: Saulo Mohana.

Class 61

Class Analytics Best Practices Planning 61

Vidyard

JULY 13, 2017

That’s why we’re so excited about this new research from Ascend2, Best-in-Class Benchmarks Creating and Sharing Content. It’s not everyday you get to hear from over 80 best-in-class businesses on how they’re developing content, their strategic goals, and what distribution channels they find most effective.

Class 60

Class Advertising Benchmark Best Practices Distribution 60

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). As more marketers begin to look for new martech, previous research suggests that many had been unsatisfied with their solutions for quite some time.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

Aberdeen

NOVEMBER 4, 2021

The world of cybersecurity is an increasingly important, yet complex space for many, but for others like Derek Brink, Vice President and Research Fellow for Information Security and IT GRC, it’s just another day on the job at Aberdeen/SWZD. . This is also the community that consumes the research, in the form of reports, webinars, and so on.

Class 52

Class Work Management Enterprise Management Best Practices 52

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. Although CDPs appear to be benefiting some marketers, previous research suggests that martech stacks have not been widely helpful in general.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

KoMarketing Associates

DECEMBER 1, 2021

Despite having a wide array of data at their fingertips, new research indicates that marketers are still not widely successful at leveraging this insight to achieve their top objectives. About 35% of the best-in-class marketers are “very successful,” while 5% of respondents said they were “unsuccessful” altogether.

Marketing Management 239

Marketing Management Customer Satisfaction Statistics Class 239

Televerde

MAY 27, 2020

Fred Isbell, research director at Dresner Advisory Services recently sat down with Televerde’s Michelle Cirocco to discuss the incredible story of Televerde and how it delivers for its clients with a mix of best-in-class technology and the human touch. Read the Q&A. >>>

Class 40

Class Demand Research Service 40

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. Some organizations are turning to automation to continue benefiting from digital marketing, but previous research indicates that it will not come without obstacles.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

NOVEMBER 4, 2020

However, new research shows that there are still numerous challenges in the way for those looking to leverage this methodology. In general, just 44% of all marketers have been “somewhat successful” at achieving their performance marketing goals; about 54% of the best-in-class marketers said the same.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

JANUARY 12, 2022

Although marketing technology (martech) has long been a part of many marketers’ strategies, new research suggests that it hasn’t always helped them achieve their primary objectives. About 22% of the best-in-class respondents said it was “very successful,” while 6% claimed it hasn’t been successful at all.

Budget Programs 218

Budget Programs Marketing Budget Class Statistics 218

KoMarketing Associates

MARCH 24, 2021

Email marketing remains a highly effective channel for marketers, but new research shows that more of them are losing sight of the basics. This is not the first batch of research to suggest that marketers are still missing the mark when it comes to utilizing email to achieve their primary objectives.

Marketing Report 261

Marketing Report Validation Class Marketing & Strategy 261

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. While strategizing in terms of content has proven beneficial for many marketers, previous research shows that taking the same approach to data can pay off as well.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

B2B Marketing Directions

MARCH 24, 2024

Imagine you're a world-class athlete about to run a 100-meter dash. Your competitors are also world-class athletes, so the outcome of the race would normally be far from certain. World-class track athletes usually run a 100-meter dash in about ten seconds. But in this race, you'll have a major advantage.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Kapost

JANUARY 8, 2018

The post 4 Requirements For a Best-in-Class Marketing Plan appeared first on Kapost Content Marketing Blog. Last month I told you to ignore marketing trends and to put more focus on what works. Admittedly, I assumed you know what works for your organization in the first place.

Class 67

Class Planning Marketing Plans Best Practices 67

Marketing Insider Group

FEBRUARY 13, 2023

The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders). Their recommendations are spot-on, and I encourage everyone to review the ABM benchmark research and view the on-demand webinar.

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

Zoominfo

OCTOBER 10, 2023

At ZoomInfo, we’re proud to adhere to best-in-class privacy and compliance practices. In practical terms, this means data providers often have data they can’t share, or that requires additional analysis to ensure sharing that data is both legal and ethical.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Content Marketing Institute

DECEMBER 12, 2018

But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. CMIContent 2019 #research Click To Tweet. research Click To Tweet. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

KoMarketing Associates

OCTOBER 15, 2020

As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Approximately 28% of the best-in-class marketers have been “very successful,” while only 13% have been “unsuccessful” altogether. Making Strides in Personalizing the Customer Experience.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

SEPTEMBER 8, 2021

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment. About 17% of best-in-class marketers said they had been “very successful,” up to this point. Marketers’ Growing Use of Social Media.

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

OCTOBER 5, 2021

However, new research suggests that there is still room for improvement in this area. Ascend2 conducted its “Optimizing Marketing Automation” survey, and statistics indicated that only 46% of the best-in-class marketers were “very successful” at achieving their primary objectives through marketing automation optimization.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

KoMarketing Associates

AUGUST 25, 2020

Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations. Approximately 31% of the best-in-class marketers who responded to the survey stated that they have been “very successful.”.

Paid Search Agency 194

Paid Search Agency B2B Marketing Planning Companies 194

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

The Mx Group

NOVEMBER 8, 2017

Winners chosen for 2017 honors were selected based on an employee feedback survey about workplace culture and satisfaction administered by Energage LLC (formerly WorkplaceDynamics), a leading research firm specializing in organizational health and workplace improvement.

Demand Generation Agencies 85

Demand Generation Agencies Class Paid Search Agency Advertising Agencies 85

DealSignal

MARCH 5, 2019

Case Study: How Elementum Eliminated Manual Contact Research with DealSignal. It was challenging because their target buyer can vary greatly from industry to industry and even company to company, so the team was wasting a lot of time on manual research. Driving growth by feeding Account Development complete, accurate contacts.

Case Study 61

Case Study Case Studies Studies Contacts 61

Zoominfo

NOVEMBER 7, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Chorus We’ve also upgraded ReachOut to integrate with Chorus. Now, you can use ReachOut to research companies and individuals directly within the Chorus platform, giving you a more comprehensive search view.

Zoominfo 130

Zoominfo API Class Contacts 130

Aberdeen

JULY 11, 2018

According to Aberdeen research, that just might be the case. Recruitment Process Outsourcing is one of the most strategic partnerships for talent acquisition; 43% of Best-in-Class companies are likely to partner with an RPO provider today. In a recent study, Aberdeen found that nearly 60% of organizations handle recruitment internally.

Class 40

Class Acquisitions Process Advertising Agencies 40

Biznology

JANUARY 22, 2021

The various authors, speakers, and interviewers provide a panoply of perspectives and thoughtful, nuanced points of view on race, class, institutional power dynamics, corporate social activism, sustainable and scalable behavior change in service to gender equality, and the many dimensions of inclusivity and how to successfully foster it.

Class 163

Class Work Management Startups Thought Leadership 163

Convince & Convert

MARCH 24, 2016

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. “With podcasting, my competition is not other research companies. Edison Research.

Research 88

Research Paid Search Agency Business Sample 88

Outbound Engine

NOVEMBER 5, 2019

They read and research online reviews before making almost any purchase. Here’s a breakdown of how quickly each piece of marketing can add up: We’ve done the research and built our packages based on the results. Today’s consumers look online for brands and businesses more than ever. We believe all businesses deserve great marketing.

Class 40

Class Budget Programs Planning Business 40

Zoominfo

AUGUST 10, 2020

In 2020, the “back-to-school” drama could play out in three ways: fully back in class, fully remote, or — what’s looking like the most likely path — a hybrid of the two. According to new research released on July 30, 2020, children infected with COVID-19 “ have at least as much of the coronavirus in their noses and throats as infected adults.”

Zoominfo 162

Zoominfo Class Sample Press 162