5 Ways to Effectively Track Your Churn Rate
SmartBug Media
JUNE 29, 2020
If those leads are becoming customers that churn at a high rate, they will be less valuable and may not be worth the marketing investment. A high churn rate limits total monthly recurring revenue (MRR)—which is just as much of a problem for marketing as it is for sales, operations, support, or any other department in the company.
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