Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

Sprout Social

APRIL 17, 2024

These builders offer a user-friendly interface with customizable templates and network integrations. A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. Ease of use The best chatbot builders are designed to be user-friendly. Here are a few to consider.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Social media also provides access to a key demographic for B2B businesses, the decision-makers.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. Talkdesk’s Talkdesk Autopilot is the next generation of its virtual agent. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 112

Marketing AI Work Management Marketing Management Barriers 112

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

Gartner 141

Gartner Advertising Agencies Paid Search Agency Ad Exchange 141

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Generative AI makes it easier for organizations to create a lot of email in a short amount of time. Email is one channel, not the sole channel.

Email Marketing 132

Email Marketing Automation Tools Planning 132

Vision6

APRIL 17, 2024

Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy. By identifying key performance indicators (KPIs) upfront, you gain insights into which channels are driving the most value and where to focus your efforts for maximum impact.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Instead, it’s a growing channel that builds brand credibility. It makes sense. The difference?

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Contently

JANUARY 24, 2023

Instead, they’re using multiple channels throughout the buying journey and breaking down the walls between them. Increasingly, consumers will use the channel that best suits their needs in the moment. But it’s not enough to have separate in-person, e-commerce, and marketplace channels. They must work together.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Martech

APRIL 4, 2024

A user at LessWrong has an incredibly detailed look at OpenAI’s likely expenses. million people have used [Microsoft’s GitHub Copilot[ and it is helping build nearly half of Copilot users’ code — because it slashes the time and effort needed to program.” It also added content optimization and content creation generation abilities.

Marketing AI 81

Marketing AI Paid Content Marketing Management Forecasting 81

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. Snapchat has been in a close race with TikTok to secure the attention of that generation. Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). Why we care.

Advertising Agencies 109

Advertising Agencies Peer-to-peer API User-Generated Content 109

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Top Rank Marketing

DECEMBER 20, 2023

Over 450 million active users is no small number. Male users increased 40% year-over-year. These are just a few statistics to get you to start considering this channel for your social media content calendar. Many consider it to be a search engine instead of a social media channel.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. In fact, according to YCharts, email is the most popular communication channel among investors. Adjusting to the communication methods of the next generation of investors is essential. For many of them, the biggest challenge is simply keeping up.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Jasper will help with researching and creating copy for campaigns and social media posts. Grain will help you take better notes in meetings.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Cordial ’s Cordial AI provides marketers with generative, predictive and prescriptive artificial intelligence capabilities.

Amazon 124

Amazon Ideal Customer Profiles User-Generated Content Outreach 124

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. At least 79% of smartphone users have bought something using their mobile device in the last six months. Global social commerce sales are estimated to reach $2.9

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech

APRIL 22, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: I want to have an email program that generates leads for telecommunications. Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. I am trained with MarTech content.

Lead Generation 114

Lead Generation Lead Ranking Tactics Lead Scoring 114

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 59

Social Media Effectiveness Media Top of Funnel 59

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. In fact, it’s quite the opposite.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

Marketing AI 132

Marketing AI Generation Work Management Marketing Management 132

The Marketing Blender

MARCH 22, 2024

Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. 3 Choosing the Right Digital Marketing Channels Not all digital marketing channels yield the same results. Today, it’s popular to use AI to generate content.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

FEBRUARY 22, 2024

Instead of aiming for broad appeal, tailor their messaging, visuals and channels to resonate with the specific needs and preferences of their niche audience. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Tactics 125

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. These are moderated by volunteer users, so the quality of posts can vary. What is Reddit?

Mobile Advertising 98

Mobile Advertising Social Media Aggregators Communities 98

Martech

JANUARY 25, 2024

StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features. And now, this week’s AI-powered marketing technology releases.

Marketing AI 101

Marketing AI Paid Search Agency Lead Ranking Psychographics 101

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. For one thing, it has a high level of engagement with users spending an average of 1.5 TikTok users are 1.3x

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124

Martech

MARCH 18, 2024

I am the first generative AI chatbot for marketing technology professionals. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. This data helps identify popular pages, user engagement, and areas for improvement.

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119