Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. You can see the B&Q email in action and hear about the technique used to create this interactivity at the 20:47 mark in Episode 7 of the Email Design Podcast , and view the Lego email on Pinterest. But first things first.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

NuSpark Consulting

JULY 17, 2010

Landing pages are microsites that promote specific products/services with call-to-action web forms. Two examples of profiles and specific content targeting those profiles: Profile A: Technical buyer; middle management; interested in specific case studies, webinars, podcasts, and blogs that help solve problems in his department.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. That doesn’t mean every channel, but focus your time on those channels where you’re comfortable your audience spends their time as well.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Event tracking allows you to measure podcast listens and downloads. For any ungated content available as PDFs, you can measure downloads. Text and button Links.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

BenchmarkONE

NOVEMBER 21, 2019

Brands are up against some unique challenges, with high- performance metrics and expectations across multiple channels — and they’re relying on marketing agencies to help them get there. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. 10% say it’s website content.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). The Benefits of Podcasting for B2B.

B2B 176

B2B RSS Microsite Skype 176

Anything Goes Marketing

OCTOBER 12, 2006

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. The sky is the limit.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

B2B Marketing Exchange

NOVEMBER 15, 2023

Influencer Campaign Questex + Park & Battery To revitalize the International Beauty Show (IBS) New York, Questex collaborated with Park & Battery on an omnichannel strategy, leveraging targeted influencer campaigns on Instagram and TikTok, as well as digital display, streaming audio and podcast advertising on Spotify.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

markempa

FEBRUARY 9, 2015

Email examples: links to by-lined articles, blog posts, links to third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived event links, research reports, blogs, success stories, video, podcasts, third-party articles and website content. Webcasts and podcasts — Send a link in emails.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Outgrow

JULY 12, 2022

We recently interviewed Nick Thompson for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Nick Thompson : Take walks and listen to podcasts, workout. You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

WebMarketCentral

DECEMBER 6, 2007

Broad elements to include here are: Advertising Public Relations Online Marketing Direct Appeal Branding Events Co-op and Channel Marketing Etc. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR." That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Valasys

FEBRUARY 17, 2023

Also, the channels usually differ for both. Podcasts & Webinars: Another great way to engage and interact with your potential prospects is through webinars and podcasts. You can also pitch to popular podcasters as guest speakers. Why do you need B2B Growth Hacks? Growth remains a top priority for all.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

SnapApp

MARCH 2, 2016

Wanting to increase awareness about the influence of crop nutrition, Mosaic created a fictional serialized podcast series about a farmer named Gerald Fitzgerald and his brother Darrell. . The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Examples 74

Examples Microsite B2B Lead Ranking 74

ClearVoice

NOVEMBER 27, 2019

Verticals also can be channels. Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., dozens of cuisine types under Restaurants). social, search, paid media).

Paid Content 93

Paid Content Branding Brand Identity Verticals 93

SnapApp

MARCH 3, 2016

Wanting to increase awareness about the influence of crop nutrition, Mosaic created a fictional serialized podcast series about a farmer named Gerald Fitzgerald and his brother Darrell. The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Examples 54

Examples Microsite B2B Lead Ranking 54

SnapApp

APRIL 13, 2017

Believe it or not, the following interactive microsite is a B2B example. This microsite takes you on a tour of current sustainability and climate change issues while positioning Morgan Stanley as a leader in finding solutions. . The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Examples 48

Examples Microsite Marketing Management B2B 48

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. Takeaway for Marketers: Diversify Your Channels. The internet is only going to become more crowded.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. Takeaway for Marketers. Creating a content strategy to please a wide-scale audience like Deloitte’s is challenging.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

SnapApp

JULY 24, 2017

Believe it or not, the following interactive microsite is a B2B example. This microsite takes you on a tour of current sustainability and climate change issues while positioning Morgan Stanley as a leader in finding solutions. . The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example. It’s not rented space.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

ClearVoice

JULY 12, 2022

Podcasting. Podcasting. Podcasting. Trend: More brands are jumping into the podcasting realm by either developing branded podcasts or partnering with existing podcasts to get their brands mentioned. More than 48 million podcast episodes now exist. 2022 Content Marketing Trends to Know.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Hubspot

DECEMBER 16, 2013

No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. User experience -- How your prospects, users, and customers interact with a company in different channels and on different devices. Yet, many enterprise marketers go right for the kill.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

ActiveDEMAND

SEPTEMBER 6, 2016

Video and Podcast – An executive is interviewed in Q&A form to create a series of short and compelling videos and podcasts. Consider: Micro-sites – Create a collection of related content, research and advice into a best-practices microsite or targeted website. How Do These Options Leverage More Interactive Media Tactics?

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Automation Services Planning 40

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. Last year, GE dominated this list thanks to its innovative sci-fi podcast, The Message, which managed to top the iTunes charts.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Hubspot

MARCH 10, 2016

Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast, although there are plenty of over types out there. Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie. 57) Microsite. 36) Form.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

Late night shows are famous for their interview content, and an easy way to incorporate that into your content marketing is through podcasts. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Microsites. Even if you can’t do one yourself, consider being a guest.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Late night shows are famous for their interview content, and an easy way to incorporate that into your content marketing is through podcasts. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Microsites. Even if you can’t do one yourself, consider being a guest.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Upstanders is a collection of short stories, films, and podcasts that shares the experiences of ordinary people doing extraordinary things to create positive change in their communities. GIF provider Giphy launched a channel containing more than 2,000 American Sign Language clips. Giphy teaches sign language ( June 2017 ).

Examples 99

Examples Marketing AI B2B Marketing Content Marketing 99