Sprout Social

DECEMBER 8, 2022

Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel. It’s a major part of your YouTube strategy. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back. What is a YouTube playlist?

Youtube 95

Youtube Curation Click Rate Video Marketing 95

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. YouTube came in second at 70% and Facebook in third at 45%. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Grow your social proof with case studies. Image Source. Moz does this really well.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. One of its best features is the ability to find current trending topics from social media. YouTube Did you know that YouTube has a Trending button? Don’t forget to check what’s popular in podcasts by using Podcast Notes.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

Marketing Management 141

Marketing Management Social Media Software Media 141

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. What’s New With YouTube Advertising.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Brightedge

MAY 20, 2021

However, as the world’s most heavily trafficked online video sharing platform, YouTube is one of the world’s largest search engines and should be part of any search insights research effort. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? Video is a go-to source for consumers.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Marketing Insider Group

APRIL 22, 2021

We’ve organized the tools into ten main categories: marketing, sales, data, customer support, project management, productivity, back-office, social, employees, and learning. Find the best-performing social media content across all platforms with BuzzSumo. Social Tools for Startups. Sprout Social. When I Work.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Or subscribe on Spotify , Apple Podcasts , or YouTube

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Performance videos also pop up on social media according to algorithms that match a user’s past behaviors.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% in the 55+ category.

Lead Gen 122

Lead Gen Hubspot CRM Peer-to-peer 122

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. And yet, 79% of redditors agreed that “once I find a brand I like, I stay loyal to that brand,” also tops among social media users.¹ How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He even opens up about the multiple challenges of category creation, and some of the biggest obstacles he’s facing today as he creates a new category while trying to align everything together. Meet Christopher Willis the CMO/CPO of Acrolinx.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

Marketing Insider Group

DECEMBER 8, 2021

A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. You may be thinking, “Well, that’s social media – and social media isn’t my game.” But the trend is not exclusive to the realm of social channels.

Practices 293

Practices Tips Business Emarketing 293

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Videos on social media get 12 times more shared than text and images combined. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Video Consumption Statistics 18.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Heinz Marketing

MARCH 4, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is all things Social Media. Types of Social Media. Social Networking.

Paid Content 132

Paid Content Social Media Media B2B 132

Sprout Social

SEPTEMBER 21, 2022

Social media shopping apps. Features like customer reviews , detailed product information, organized categories, sizing guides, free delivery, and unique deals and discounts often make clothing apps seem like a more attractive option over brick-and-mortar stores. Social media shopping apps. YouTube shopping.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. Absolutely no!

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Webbiquity

SEPTEMBER 28, 2022

To expand your customer data set, you can use tools that will pull insights from their social media accounts and other online activities. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Episode Summary.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Oktopost

SEPTEMBER 30, 2021

Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Katie is passionate about creating new market categories, scaling thought leadership programs, and customer-centric marketing. Catch all episodes here.

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Stevens & Tate

JULY 3, 2023

Notably, among the ten brands listed, four belong to the self-care category, further emphasizing consumer trust in longstanding personal care products. Improving Your Marketing Program 5 Strategies to Gain More YouTube Subscribers – June 27, 2023 Video content tends to engage audiences much more than any other type of content.

Trends 70

Trends Planning Paid Search Agency Youtube 70

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

ClearVoice

NOVEMBER 4, 2022

You can select from categories including growth marketing, copywriting, brand, and referral marketing. What to read: YouTube rolls out host-read video ads for podcasts. If you are looking for more niche content, here are the blogs to explore: social media marketing, email marketing, or content marketing specific. What to read?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

ClearVoice

APRIL 5, 2024

Influencer marketing is a content marketing strategy component that involves outsourcing content promoting your product or service to creators with a significant and engaged social media following. The type of content and campaign can vary just as widely as the size of the social media following you’re looking to leverage.

Advertising Agencies 52

Advertising Agencies Marketing & Strategy Social Media Demographics 52

ConvertKit

MARCH 12, 2020

The qualifying circumstances are fairly simple: You are an active creator – evidenced by your business website or social profile. You have a need in one of the four categories we are supporting — evidenced by a receipt or invoice. If you qualify for funds, please visit our Creator Fund landing page to apply.

Peer-to-peer 145

Peer-to-peer High Quality Lead Communities Landing Pages 145

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 65

Social Media Template Work Management Marketing Management 65