Sprout Social

OCTOBER 5, 2023

Access and manage your published and scheduled posts within a calendar. Use the dropdown filters at the top to sort your posts by type, date or other categories like marketing channels. The Benchmarking section enables you to gauge your performance by comparing it with businesses operating in the same niche or category as you.

Facebook 106

Facebook Planning Work Management Paid Search Agency 106

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. How are holiday shoppers processing this change in the calendar? With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Act-On 112

Act-On Trends Paid Search Agency eCommerce 112

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. We have narrowed the submissions down to the top four emails in each category. Then, set your calendar for the first voting round on November 10th. How it works. Now, we need your vote!

Design 79

Design Best Practices B2B Loyalty 79

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Download the template Social media calendar templates All of your social media strategies—content, engagement, influencer marketing, brand, etc.—come

Social Media 80

Social Media Template Work Management Marketing Management 80

Brandpoint

FEBRUARY 17, 2024

In fact, Brandpoint manages a detailed editorial calendar that is designed to coincide with the needs of publications, with special categories that launch each week. What if your story can’t be perfectly timed with Brandpoint’s calendar? Well, we distribute your mat release, a type of branded content, for 4 months.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Convince & Convert

JANUARY 31, 2024

Here are some tips to make a plan: Build a content calendar : Your content calendar will help you outline what content you will create and where and when it will be published. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Image via Eisenhower.me

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Engagio

FEBRUARY 15, 2024

A few big takeaways in this category for me were: Protect your calendar Determine ICP early and focus time there Block your calendar based on activities. Managing time reigns queen Much like AE life, CEO life requires you to optimize every minute of the day. Time is precious and finite.

DemandBase 62

DemandBase CPA Cost per Acquisition Communities 62

Navigate the Channel

MAY 22, 2023

Once you’ve laid the foundation, or adjusted it after you realized you needed a plan, follow these tips for planning your social media content in advance: Tip #1: Use a Calendar To start, you’ll want to use a calendar for planning. Know your comfort area and remember you’re aiming for consistency.

Social Media 65

Social Media Planning Tips Media 65

Marketing Insider Group

JULY 3, 2023

You can use that intel to help you build a content calendar for the year. The company is leaning heavily into artificial intelligence to gather trends in categories that include: Insights Ideas Events Products Brands You get lots of access to free articles, but you can pay for trend reports and a dashboard that updates hourly.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

ClearVoice

JANUARY 3, 2024

What is a content calendar? A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Why is a content calendar important? Research examples of content calendars. Glad you asked! Yes and no.

Content 52

Content Work Management Eye-Tracking Marketing Management 52

TrustRadius Marketing

MAY 9, 2023

5% or higher in your category Earn a trScore of 7.5 Over 60,000 reviews were analyzed and 1,695 awards were given across 547 categories to bring you this year’s Top Rated products. Starting this week, the 2023 Top Rated Award winners’ TrustRadius product profiles and category pages will begin displaying badges.

Marketing Management 98

Marketing Management Customer Satisfaction Ideal Customer Profiles High Quality Lead 98

Marketing Insider Group

JANUARY 16, 2020

Choosing themes and topics is central to the process of planning a content calendar. In the context of a blog, themes identify with the categories of a blog. Finally, create your content calendar. Let me walk you through the quick one-two-three process of creating a yearly content calendar using Google sheets: .

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

nDash

JANUARY 13, 2022

When looking at 2020’s Marketing Technology Landscape Supergraphic , we can see over 8,000 solutions broken down into six categories , including advertising and promotion, content and experience, and more. Do you need a place to brainstorm ideas before adding them to your content strategy or editorial calendar?

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Marketing AI 92

Marketing AI Work Management Marketing Management Barriers 92

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Insider Group

NOVEMBER 23, 2023

Start by thinking like the target audience, quantifying the questions they ask Google, checking out the sources that show up in the top position in Google, understanding the categories and structure of the content that gets ranked and shared. How important is it for marketers to use an editorial calendar? Anyone can do this research.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

NOVEMBER 9, 2020

This survey doesn’t ask about content marketing spend, which could fall under the website and SEO categories. Content pillars: The category topics you’ll write about. Building Your Editorial Calendar. On your calendar, we place content based on your goals, promotions, and prioritizes. Image: CMO Spend Survey.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Brightedge

JANUARY 25, 2021

New year, new content calendar! What is a content calendar? A content calendar is a valuable content strategy to plan and organize your published content throughout the year. For example, a pet company brand we worked with has a blog with categories such as “Health & Wellness”, “Grooming”, “Pet Safety”, “Pet Ownership”, etc.

Keywords 64

Keywords Long Tail Marketing Research Content 64

KoMarketing Associates

DECEMBER 22, 2016

What are the broad keyword categories/subject areas (this is helpful for blog post ideation)? What categories do they relate to? Blog topic analysis: What blog topics/categories tend to drive the most visits? What are the (broadly speaking) topics/categories that drive the most links? What categories do they relate to?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Writing on the Web

OCTOBER 4, 2016

Make a list of keywords , categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers. Make an editorial calendar for each time you are going to send a newsletter. Make sure you cover all the topics and categories. Don’t overlook sharing on social sites.

Newsletter 218

Newsletter Content Class Keywords 218

Marketing Insider Group

NOVEMBER 17, 2020

The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. A content marketing platform can streamline workflows, provide you with dynamic content calendars, and help you identify where the impediments are. Image: CMI. Technology is the answer.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Convince & Convert

FEBRUARY 9, 2024

Personalized Videos Personalized videos are not used by every business development team, but even before AI, this was a growing category. It’s a way to stand out from typical cold emails and unwanted DMs. This use case is not about mass-produced content ; it’s about trying to scale that personal touch.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Content Standard

DECEMBER 6, 2023

Health systems buy differently than long-term care organizations, and titles can shift between organizations within the same category. Setting an informed and effective editorial calendar Depending on the type of market research you’re using, you can find excellent information for establishing a productive editorial calendar.

Work Management 52

Work Management Marketing Management Vendors Research 52

Brightedge

JANUARY 25, 2021

New year, new content calendar! What is a content calendar? A content calendar is a valuable content strategy to plan and organize your published content throughout the year. For example, a pet company brand we worked with has a blog with categories such as “Health & Wellness”, “Grooming”, “Pet Safety”, “Pet Ownership”, etc.

Keywords 52

Keywords Long Tail Marketing Research Content 52

Digilant

JANUARY 30, 2024

Category Funnel The Category Funnel serves as a comprehensive tool for understanding a brand’s strengths and weaknesses at various stages of the customer’s buying journey. As consumers are bombarded with digital noise, brands with a higher SOV are more likely to capture coveted consumer attention.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

SEMrush

NOVEMBER 20, 2018

As a community or social media manager, you will be glad to have this event calendar at hand. It allows you to filter the events by month, category or even country to help you build exceptional thematic and occasion-based campaigns. Add a bit of fun to your marketing activities with the SEMrush Social Media Events Calendar 2019!

Social Media 111

Social Media Media Communities Social Marketing 111

SmartBug Media

JULY 12, 2021

Regardless of what type or types of marketing strategies your company employs—digital marketing, social media, search engine optimization (SEO), content marketing, influencer, and so on—there are some fundamental categories of marketing and reporting tools that will help attract, engage, and delight your audience. Project management.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Launch Marketing

DECEMBER 8, 2021

This blog post discusses three planning tools for B2B marketing success and key questions each tool helps organizations answer such as: B2B Marketing Content Calendar When will the content be published? B2B Social Media Calendar What channels will the post appear on? Categories, characteristics and data points to include in personas.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Marketing Insider Group

OCTOBER 27, 2020

In the content strategy you’ll create your content clusters, which are the main categories of content. Develop a Content Calendar and Commit to a Cadence. You’ll put all this together into a content calendar and commit to a cadence of publishing. Define Clusters and Topics. Do Your Research. Then comes the research.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Envy

DECEMBER 23, 2020

You can get an idea of how it’s done in this template marketing calendar. That’s why I recommend adding more categories and sub-categories that go beyond “content marketing” or “PPC” or “social spend.”. Although you should take a very detailed approach to your B2B marketing categories, your KPIs should be on a much higher level.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

seo.co

APRIL 17, 2022

At one point, 23 of the 25 most expensive Google search terms fell under the category of law or litigation. If your firm falls into the latter category, blogging is one way you can level the playing field. Establish a Content Calendar for Different Lawyers. You can keep your efforts on track by establishing a content calendar.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

B2BMarketing.net

APRIL 18, 2024

Once you have a comprehensive profile of your target customer, then you can start to form a strategic content calendar around that.” He says it’s important to ensure that the sponsored podcast aligns with the business goals: “Basically, you look for a podcast within the same business category.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Contently

NOVEMBER 10, 2022

You can also organize and analyze content using a drag-and-drop calendar tool that gives you complete visibility into where each piece of content is in the creation process. When strategy, editorial calendar, creation, social media, invoice, and analytics are under one roof, the picture gets a whole lot clearer.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

ScanmarQED

DECEMBER 6, 2023

Volume charts by week focusing on category brands, key brands by variant or key brands by pack size. Promotion – promotional calendars, promotional costs, depth of discount, reach of promotion, competitor activity (when available). Any new launches or growth in a particular pack size or variant. branded vs. non-branded paid search).

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

Editorial Calendars. The more personalized campaigns become, the less effective a large-scale editorial calendar will be. If each of them is on a tailored journey within a unique campaign, how could you possibly manage all those calendars? Most B2B databases house thousands of contacts. The answer is, you won’t.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Contently

FEBRUARY 8, 2023

Plan content calendars in advance so you can develop fresh takes every year. You can also use Google Trends to get inspiration for adjacent categories by looking under the “Related Topics” widget. Watching trends play out over time can help your content strategy as you observe peaks and troughs for certain keywords.

Marketing AI 173

Marketing AI Trends Google SEO 173

Sprout Social

OCTOBER 1, 2022

And curling up with a good book falls right into that category. Pumpkins are a fall category of their own. Seasonal marketing isn’t just about keeping your content calendar current. Check out Sprout Social’s free Social Media Holidays Calendar , with details on the most popular hashtag holidays. The pumpkin connoisseur.

CAN-SPAM 103

CAN-SPAM Social Media Trends Buzz 103