KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. This was followed by website (36%) and social media (34%).

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Email nurture campaigns help you build affinity with both customers and prospects. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. Key Takeaways.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Marketing Insider Group

JANUARY 13, 2021

Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. In addition to the organic search results about your brand, customers will also be looking at your Google My Business (GMB) profile with reviews. A survey found that 51 percent of businesses feel this way.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. An eye-tracking study revealed most users dismiss ads online. The Basics: Defining the Contenders.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

SmartBug Media

JANUARY 21, 2020

More than 67 percent of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape, or form. A great case study can help solidify to your audience that you’ve been there and done that for similar types of organizations and would love to bring them in on the action.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. That is, they should be determined using interviews, case studies, and research on past and current clients. It all comes down to building out client profiles. Client Interviews.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. In some cases, however, marketing spend is up.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. A great example of this is a case study from St.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Image credit: Zendesk Surveys or online quizzes can be excellent tools for lead qualification.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Marketing Insider Group

OCTOBER 27, 2020

You’ll put all this together into a content calendar and commit to a cadence of publishing. Lots of spam and unqualified leads enter your CRM (customer relationship management) platform. Content marketing conversions are, in most cases, more qualified, and they have a genuine interest in your solutions. Lead Source. Image: CMI.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. In other words, product marketers are responsible for getting people to purchase products and become loyal customers. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Customer Experience Matrix

MARCH 29, 2017

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. That wouldn’t be the case if martech spend were equal to all other tech spending combined.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Marketing Insider Group

FEBRUARY 24, 2021

For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Most users care about how brands treat customers and the world. The current version is WCAG 2.1.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Build trust in customer relationships. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

Aberdeen

MARCH 28, 2023

To learn more about opinions on these AI-powered tools, we recently surveyed 642 professionals about how they believe artificial intelligence will affect their personal and professional lives in 2023 and beyond. Current and Future Business Use Cases for AI AI has long shown a great deal of promise and has been hyped as the next big thing.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

JANUARY 21, 2021

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. percent implementing employee advocacy programs , according to a survey from the Hinge Research Institute.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Customer retention. Did you get that? Web traffic.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. The 63-page study provides a wealth of insights for B2B marketers and product managers. as opposed to products. B2B Buyers Are Getting Younger.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

B2B Marketing Directions

JANUARY 23, 2022

The WSJ/B2B International Survey Last month, WSJ Intelligence, the research unit of The Wall Street Journal/Barron's Group, and market research firm B2B International published the findings of a survey that provide strong evidence for the argument made in my September post. The survey was in the field from May 21-June 29, 2021.

Marketing Prospects 92

Marketing Prospects B2B Thought Leadership Paid Search Agency Vendors 92

Content Standard

NOVEMBER 4, 2021

The value of authority is difficult to quantify, but think of it this way: When a customer is looking for recommendations, they turn to those they trust. In an age of information overload, many customers don’t want to compare and contrast dozens of options and agonize over making the right decision. Accurate (i.e.,

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Marketing Insider Group

MARCH 24, 2021

It’s “using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.”. It attracts the “right” customers: Remember, your audience is the hero of the story. For those that identify with this, it equates to finding more engaged customers.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 103

Social Media Work Management Marketing Management Media 103

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 193

Relevance Research Opinions Content 193

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

B2B Marketing Directions

NOVEMBER 29, 2020

Earlier this month, TrustRadius published the findings of its fifth annual B2B buying disconnect research. The 2021 B2B Buying Disconnect report is based on two surveys that were conducted in September of this year. More than 75% of the respondents in these surveys were based in the United States. sources in last year's survey.

Purchase 98

Purchase B2B Vendors Case Studies 98