KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Launch Marketing

APRIL 10, 2024

It can be something as simple as a testimonial or as detailed as a case study. Social media is a critical component of the B2B marketing mix, and its benefits are apparent. Utilize it within your startup marketing efforts to increase brand awareness, drive website traffic, reach key decision-makers and more.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Mass Analytics

DECEMBER 8, 2021

The third day of the ATTRIBUTION & ANALYTICS ACCELERATOR , a conference organized by the Advertising Research Foundation , revolved around the depreciation of cookies and the loss of identity solution. She added that CMM created a favorable ground for MASS-Analytics to have more targeted marketing and media plans.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. Integrate influencers into your whole marketing mix. Have a clear direction. Mira Nair (@MiraTeachMe) 21 November 2018.

Planning 266

Planning Tips Top of Funnel Work Management 266

Exo B2B

MARCH 6, 2024

Offer in-depth analysis, case studies, practical advice and real-life examples to deliver real value to your readers. Share practical tips, insights and case studies that show how your company can help customers solve their problems and achieve their goals. Offer to download a guide or case study.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Hubspot

MAY 6, 2021

Who should conduct a market opportunity analysis? All sizes of organizations will benefit from better understanding the industry in which they’re operating or approaching. Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions.

Analysis 92

Analysis Advertising Agencies Planning Work Management 92

Tomorrow People

DECEMBER 13, 2018

Absolutely everything we do should be considered part of our overall marketing mix. However, we don’t want to just market our services; we market Griffiths Waite as a company with employees that care about what they do. If we do a project well, then we’re marketing ourselves to that particular client.

Work Management 179

Work Management Marketing Management Service Trends 179

Brandpoint

DECEMBER 18, 2019

. “Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing” takes readers through the basics of media relations, including how to form relationships with journalists and a crash course on press releases. Brant advised that an individual approach is best when it comes to influencer marketing.

PR 97

PR Public Relations Work Management Media 97

Launch Marketing

SEPTEMBER 9, 2020

Public relations builds, strengthens and supports the overall brand, while marketing provides the building blocks of the brand itself and supports the PR and Sales teams. Public relations is the “strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Televerde

FEBRUARY 6, 2020

82% of large organizations in North America, Europe, and Asia view outsourcing as a mature and necessary function (Bain Study). As a Regional VP of Sales, I understand exactly where you’re coming from and I can help you build the case to outsource. How is knowledge transferred throughout your organization?

B2B Thought Leadership 52

B2B Thought Leadership Case Studies Case Study Thought Leadership 52

Hinge Marketing

JANUARY 28, 2019

High-growth firms get the right balance of traditional and digital marketing. We noticed that the average marketing mix of high-growth professional services firms is very balanced. However, there is more to achieving high growth than having a balanced marketing mix. Case studies. Social media.

Marketing Budget 96

Marketing Budget Differentiation Case Studies Budget Programs 96

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions. 05:59 – Introduction to the five easy steps of B2B marketing certainty.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Hinge Marketing

FEBRUARY 25, 2022

Meanwhile, no growth firms are prioritizing investments to catch up on website performance , gathering the right analytics , and setting the right marketing mix. But unless a fully automated marketing system is in place, many of these investments won’t pay off. This year’s High Growth Study probed further on the topic of SEO.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

SmartBug Media

JULY 10, 2019

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. When this comes up, it’s helpful to have a few case studies in your back pocket.

SMB 67

SMB Planning Marketing Plans Allocation 67

Oktopost

JULY 15, 2020

LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out. LinkedIn has more decision makers than any other platform—as many as 20% of all LinkedIn users hold purchasing power at their organizations. The leads are better.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

ClickZ

DECEMBER 31, 2020

So in that spirit, I say to our marketing mix: “ABM, ABM, ABM!”. This is a quick story of our journey at Fuze to incorporate an “ABM” strategy and tactics into our marketing mix over the last four years. So, we began casting a wide net with our marketing efforts.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Walker Sands

JULY 15, 2020

In our second breakout room discussion at our Marketing Masters event , attendees discussed how to adapt communication strategies to retain and engage external audiences: How to Retain Current Customers. Even if your organization begins to see growth, now is not the time to take advantage of others.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

Liveintent

AUGUST 9, 2022

That’s why it’s important to diversify your marketing mix and leverage omnichannel strategies. If you’re ready to move beyond the Facebook-Google duopoly and diversify your marketing mix, we have the tools you need. In fact, that’s exactly how LiveIntent can help.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

NetLine

APRIL 19, 2019

How does content marketing fit into your overall marketing strategy? . As an organization that is working to develop a software category, thought leadership is a huge focus of our content strategy. Recent advancements in technology have led to a huge shift in how organizations manage their contracts.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Biznology

APRIL 25, 2012

Event organizers can help registered attendees spread the word about upcoming shows with tools like Plancast , where members share news of their plans—both consumer and business—with friends and fellow social network members. What new digital developments are you seeing as part of the business event marketing mix?

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Parse.ly

MAY 30, 2019

Consumer products, direct to consumer companies, and e-commerce marketers have viewed Instagram as an essential part of their marketing mix. Ironically, there is no case study available on how Harvard Business Review uses Instagram. But should you reconsider that stance? We do and it works amazingly well.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Directive Agency

APRIL 15, 2022

This process involves improving the quality and quantity of organic traffic to a website by a search engine. Organic traffic, as opposed to paid traffic, is website traffic that is gained through means which is not paid for by the website. The number one organic search result is expected to have a CTR of approximately 40%.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

PureB2B

AUGUST 19, 2018

Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. Here are some ways to do it: Find a mutual contact and ask for a personal introduction.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

SmartBug Media

NOVEMBER 10, 2021

Do not conflict with goals that might be set by another organization in the company. If so, you can emphasize the trade agreements like the United States Mexico Canada Agreement (USMCA) in your marketing mix. Here are some examples of collateral you should have ready for the traffic coming to your website: Case studies.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. This was evidence for me with travel budgets still tight at most organizations that there is tremendous momentum around social media. Many brands are just getting started in social media.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

SmartBug Media

JUNE 11, 2021

I can’t go on the record and say that I always recommend purchasing lists, as I’m a big believer in organically gathering qualified leads who you can connect with along the way. Marketing tactics to further enhance this strategy: Start by thinking about your institution’s content strategy, rather than the deliverables that will be produced.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

PureB2B

AUGUST 19, 2018

Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. Here are some ways to do it: Find a mutual contact and ask for a personal introduction.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

Marketing Insider Group

FEBRUARY 27, 2024

Timeline A well-structured timeline is essential for the success of any marketing campaign. A marketing timeline can give you an overview of all the activities and initiatives to be executed. By establishing a timeline for your campaign, you can organize your projects according to deadlines on a per-project, quarterly, or annual basis.

Planning 250

Planning Campaigns Advertising Agencies Paid Search Agency 250

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Case Studies. If you want to show off your experience, case studies are a great way to do it.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Adobe Experience Cloud Blog

MARCH 7, 2016

It will become incredibly important for you to ask your customers to do case studies and act as referrals for you since larger companies often look for validation from others when it comes to making their decisions. Your company wouldn’t have gotten so far if you didn’t. Align and coordinate prospecting efforts.

Multi-Touch Attribution 48

Multi-Touch Attribution Planning Marketo Thought Leadership 48

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Hubspot

DECEMBER 29, 2010

Throughout 2010 companies and organizations of all sizes have taken advantage of all that Facebook has to offer. Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. Free Download: Facebook Marketing Case Studies.

Tactics 28

Tactics Facebook Paid Search Agency Case Study 28

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts. Reference competitor’s success.

RSS 48

RSS Marketo Correlation Paper 48

DemandBase

SEPTEMBER 17, 2018

Measure Marketing ROI: Best Practices from the Experts. Data-driven marketing has long moved on from novel to necessity. Does your organization have a direct line of sight from MQL to closed won? Have one source of truth for marketing ROI data? Maintain a real-time pulse on how many closed-won dollars marketing sources?

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Bluetext

FEBRUARY 3, 2018

A successful metrics-driven PR program takes time and hard work, but the payoff is a campaign that achieves the goals not only of the public relations team but also of the sales, marketing and executive teams across the organization. What to explore a metrics-driven PR program for your brand? Let Bluetext show you how.

PR 20

PR Advertising Agencies Paid Search Agency Ad Agencies 20