ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. Let’s see how content can unlock the potential across your entire company. That engagement can help retain top talent and cultivate a culture that empowers employees to thrive and contribute to the company’s overall success.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Bluetext

JANUARY 27, 2023

Here are several resources the Bluetext team has found helpful in gaining knowledge & certifications: Google Analytics Help Center : Being the authoritative voice in GA4 documentation, the Google Analytics Help Center is an unsurprisingly great place to start.

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. They deserve better.

Media 94

Media Brand Identity Branding Storytelling 94

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Creating content of your own and turning your company leaders into content creators takes time and effort.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Firmographic Data: Firmographic data tells you about the companies your leads work for, like their industry or size.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. To pave the road to corporate success, every company needs a solid, actionable marketing plan. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. We frequently refer back to this document as we get the online marketing program launched. These documents typically include factors such as: Logo Variations / Usage.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Marketing Insider Group

FEBRUARY 10, 2021

Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. It’s easy to start simplifying your company’s value proposition by thinking of it as a mission statement, company slogan, or tagline. Your VP should be the first thing website visitors see on your homepage. .

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Zoominfo

APRIL 22, 2018

Your role as the sales rep in this scenario is to serve as an educational resource for this prospect. If your prospect isn’t open to discussion, it’s best to nurture them with educational resources and content. Perhaps they don’t have the resources and budget to solve it, or there are other issues they care more about.

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. Let’s look at what goes into creating this sales enablement resource. Relevant case study or use case details. Pricing details.

Template 103

Template Case Studies Case Study Stats 103

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. Video White Papers Show Off Companies. What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This information helps sales reps understand and empathize with potential customers’ challenges and pain points and form personalized solutions. Product information A thorough overview of your products or services should also be included, showcasing features, benefits, pricing, and competitor analyses.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Hubspot

DECEMBER 21, 2020

If you're not aiming for the reader to take a specific action and instead just want to send a general update, like a company announcement, you'll want the copy to easily and clearly communicate the core of your message to your reader. If you ever have any questions please feel free to contact us at [Contact information]. Introduction.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

EveryoneSocial

MARCH 5, 2019

Are you considering building a unique internal brand at your company? If not, it’s certainly something you should invest time and resources to. When you think of the brand, most of the time it’s what your company portrays to customers, prospects, consumers and how your company is overall identified.

Paid Search Agency 79

Paid Search Agency Companies Ad Building Brand Identity 79

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Firmographic Data: Firmographic data tells you about the companies your leads work for, like their industry or size.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads. What Is a Whitepaper Not?

FAQ 101

FAQ Case Studies Case Study Comparison 101

Tiecas

MARCH 2, 2024

This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent. Revealing deeper search intent: AI models can categorize search queries based on intent (informational, transactional, etc.), Can’t argue against those numbers.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Navigate the Channel

MARCH 11, 2024

Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 trillion in 2026.”

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Engagio

JANUARY 27, 2020

It involves taking stock of and using your resources appropriately for different accounts. You can do this by tagging it with certain information, like: Who it specifically targets (not just potential brands but the employees and decision-makers in those brands, too). Which issues it addresses. How it can be used most effectively.

Account Based Marketing 103

Account Based Marketing Inbound Marketing ABM Work Management 103

Walker Sands

APRIL 29, 2020

In recent weeks, companies across industries have been relying on their sales and marketing teams to fill revenue gaps created by COVID-19. Sales enablement is a strategic process for equipping your sales team with the resources they need to engage in valuable conversations with customers at each stage of the sales cycle.

Sales Management 52

Sales Management Top of Funnel Case Studies Case Study 52

Zoominfo

APRIL 26, 2018

92% of companies are leveraging CRM technology, but there has been a drop in the number of individual salespeople who incorporate CRM technology as part of their daily workflows ( source ). 61% of employees typically access four or more systems to get the information they need to do their jobs ( source ). Challenges.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Golden Spiral

APRIL 18, 2019

We’ve pulled together our list of the best resources to support your B2B tech product strategy. Health IT Resources. Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. Below are resources we recommend for your health IT product research.

Work Management 102

Work Management Marketing Management Research Organization 102

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. You don’t want to drag down resources and energy on dead ends. Sometimes, leads just didn’t see the right material from your company or hear about the benefits. Did they hear about a poor experience with your company through a colleague? Did you say something off-putting?

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

BOP Design

MARCH 30, 2021

They need more information and education before they get there. This is where the nurturing comes in – sharing helpful information to guide them along their sales journey. Nurturing is about being a resource to talk them through the process, not a greedy salesperson digging through their pockets for their wallet.

Lead Nurturing 119

Lead Nurturing Planning Top of Funnel Work Management 119

Sage Marketing

APRIL 9, 2024

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. On the contrary, it signifies a tailored approach to integrating senior marketing leadership into the company.

CMO 52

CMO Work Management Marketing Management Startups 52

Seismic

JULY 20, 2020

Unlike many analyst reports [which we also love], G2 puts the customer first and helps buyers make more informed purchases by providing access to more than 1 million user reviews. I can] learn more about my target audience, read use case studies, whitepapers and other materials my org deems valuable.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 98

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. Email Newsletters.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. Get deals done, make customers successful, and help your company grow. Specifically: Are they facing more responsibilities with fewer resources, and have they experienced recent budget cuts?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Outsourcing lead generation services can save you time and money.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

GreenRope

DECEMBER 15, 2021

When you are resource and budget limited like a lot of small and medium sized businesses at present, creating a marketing strategy and budget might seem out of the question. That being said, a roadmap highlighting key goals and strategies can guide your company to overall growth and success in the New Year. CHANNEL SELECTION.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration. Remember 2010? Alexander Kesler, Marketing Land.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Content Standard

DECEMBER 6, 2023

This means that content based too heavily on internal culture or business goals can waste both opportunity and resources. Informing Differentiators as a Healthcare Vendor The study is straightforward in its conclusion that healthcare vendors need to differentiate themselves from both EMR solutions and other vendors.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Sprout Social

APRIL 6, 2023

According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar. How to create a content calendar in 3 steps Creating a content calendar will vary according to the goals and content needs of your company. What KPIs will you track and how will you determine ROI?

Content 82

Content Work Management Ad Frequency Marketing Management 82

Pam Didner

FEBRUARY 22, 2022

However, even though every company has a sales organization and/or sales enablement team. They all face similar challenges across the board, there is no cookie-cutter solution – remedies will vary from company to company. Bear in mind: at this point, you are just gathering information. Face-to-face is preferred.

Work Management 65

Work Management Marketing Management Paid Search Agency B2B Sales 65

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52