Webbiquity

MARCH 6, 2018

“However, teams are lean, indicating that many companies are still in the early stages of content marketing. Developing and executing a documented content marketing strategy is one critical success factor, as noted below. Yet nearly half (48%) of companies spend less than $15,000 on content marketing annually. (

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

Webbiquity

OCTOBER 17, 2017

As noted in the recent State of Marketing Strategy Report , producing high-quality content (much less average, run-of-the-mill content) isn’t enough anymore; for content to stand out, it “not only has to be good, it also has to solve a problem for readers—and serve the needs of your company.” Case studies.

Product 235

Product Content Marketing Work Management Paid Search Agency 235

KoMarketing Associates

OCTOBER 1, 2015

Communication appears to be a big player in the success and effectiveness of content marketing within a company. These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? Factors for Content Marketing Success.

B2B Marketing 120

B2B Marketing Content Marketing Planning Peer-to-peer 120

Vision Edge Marketing

NOVEMBER 11, 2024

A PWC study of CEOs revealed that 45% of the 4,702 respondents believe their company will not be viable in 10 years if it stays on its current path. These activities may create the illusion of productivity but often result in wasted resources and missed opportunities.

Lead Ranking 268

Lead Ranking Allocation Lead Scoring Business 268

KoMarketing Associates

FEBRUARY 18, 2020

SaaS companies face unique challenges when it comes to content marketing strategy. For SaaS companies, the retention of existing users is even more important than acquiring new customers. From blog posts and infographics to eBooks and case studies, be sure to create content that supports the buyer’s journey through each phase.

Paid Search Agency 157

Paid Search Agency Marketing Management Companies Content Marketing 157

Zoominfo

AUGUST 21, 2019

Case studies. That includes onboarding documents for new customers, training collateral for new sales hires, and marketing reports that provide insights into audience behavior. . If your company produces a large quantity of content, a simple newsletter won’t be sufficient. Video testimonials. Sales emails. The solution?

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Zoominfo

APRIL 22, 2018

Your role as the sales rep in this scenario is to serve as an educational resource for this prospect. If your prospect isn’t open to discussion, it’s best to nurture them with educational resources and content. Perhaps they don’t have the resources and budget to solve it, or there are other issues they care more about.

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

Marketing Insider Group

MAY 26, 2021

Building an effective content marketing program for your startup will involve careful thought, planning, creativity, time, effort, and resources. Without a clear, documented plan, you could end up wasting precious resources, fail to prove the value of your efforts, target the wrong audiences, and struggle to engage users successfully.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). Here are 15 B2B case studies. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. Content marketing is more important to B2B businesses.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 243

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 243

Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. Give your email subscribers and loyal customers a resource they can use the entire year. May: Publish a Case Study or Two. No need to limit the goodies to kids. But don’t despair.

Startups 279

Startups Marketing & Strategy Marketing Strategy Content Marketing 279

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. In this case study, conversational expectations were: The webinar would have a maximum of 4 sponsors. This would be a single-day webinar event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Marketing Insider Group

FEBRUARY 10, 2021

Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. It’s easy to start simplifying your company’s value proposition by thinking of it as a mission statement, company slogan, or tagline. Your VP should be the first thing website visitors see on your homepage. .

Lead Ranking 363

Lead Ranking Lead Scoring Work Management Paid Search Agency 363

Optinmonster

JULY 10, 2020

But at the heart of OptinMonster, our goal has consistently been to level the playing field for small and medium-sized companies that don’t have the same marketing budgets as larger businesses. In other words, we give companies of all sizes the best tools on the market at a price they can afford. Written documentation.

Case Studies 90

Case Studies Case Study Work Management Studies 90

Contently

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

User-Generated Content 144

User-Generated Content Paid Content Generation Brand Identity 144

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. We frequently refer back to this document as we get the online marketing program launched. These documents typically include factors such as: Logo Variations / Usage. Color Schemes.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration. Remember 2010? Content marketing en MaaS.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. It’s evident the company’s marketing goals go beyond brand awareness and lead generation. This is especially true in a post-pandemic world. prove value.

Top of Funnel 193

Top of Funnel Budget Programs B2B Sales Content 193

Vision Edge Marketing

MAY 17, 2018

After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG , 96% indicated that their companies are “are in the midst of business transformation planning or execution.” However, this is why companies bring in outside experts.

Barriers 182

Barriers Marketing Automation Services Paid Search Agency Case Studies 182

Zoominfo

APRIL 26, 2018

92% of companies are leveraging CRM technology, but there has been a drop in the number of individual salespeople who incorporate CRM technology as part of their daily workflows ( source ). 44% looked to their manager, 35% to team training resources, and 24% to media ( source ). Challenges. Reps only spend 1/3 of their time selling.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. The second is to see how they position themselves in the market and how you want to position your company in response. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Sales Management Ideal Customer Profiles 97

ClickZ

JULY 27, 2020

The overarching problem with content is that it must be part of a company-wide initiative that leverages internal and external resources, strategy, and intention or you risk creating an asset that does not contribute to company growth. Other popular B2B formats are in-person events, videos, and case studies.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Content marketing is most successful when backed by a written plan that is backed by the appropriate resources to execute it.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Zoominfo

FEBRUARY 7, 2025

We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research and minimize their engagement with sales teams. A prospect downloads a competitor comparison chart and begins engaging with high-value case studies.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Adobe Experience Cloud Blog

JANUARY 8, 2018

Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational structures, limiting the fantastic opportunity for cross-channel engagement. dedicated to the exact needs of my lead. An essential job for marketing is to fill the funnel with qualified leads.

Top of Funnel 134

Top of Funnel Paid Search Agency Marketo Webinar Metrics 134

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. Email Newsletters.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " But how can one pull off that kind of growth -- especially with a limited budget and resources?

Resources 101

Resources Lead Ranking Marketing Automation Services Lead Scoring 101

Contently

APRIL 20, 2017

I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. We were literally knocking down walls and taking over the offices of other companies. Contently’s mission is still the same as when I joined in 2013.

Top of Funnel 161

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 161

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Context) You are an email marketing expert for a B2B financial services company. Case studies Why.

CMS Development 100

CMS Development Industry CMS B2B Thought Leadership B2B 100

seo.co

NOVEMBER 1, 2021

You’re a SaaS company , and you’re interested in how content marketing can help you get more sales, earn a higher customer retention rate, and possible improve your overall brand reputation in the process. A guide on help documents and troubleshooting for your current and prospective users. Resources and cheat sheets.

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98

Act-On

OCTOBER 2, 2023

Automation tools help you segment your prospect and customer lists based on “firmographics” like company size, demographics like location or gender, and behaviors like webpage visits or email click-throughs. This allows you to build trust and become a go-to resource by focusing on education instead of selling (for now).

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Readers expect a high degree of expertise backed by solid research that is fully documented by references. With that in mind, here are two use cases for a whitepaper: A Technical Case Study.

FAQ 101

FAQ Case Studies Case Study Comparison 101

KoMarketing Associates

MARCH 6, 2014

For this reason, it’s important to develop a cohesive marketing strategy that employs people at various levels of the organization who can effectively speak to the products and services of the company, and to the target markets those products will benefit. Buyer personas, as a result, become critical. Image Credit. Image Credit.

Demand Generation Agencies 120

Demand Generation Agencies Ideal Customer Profiles Buyer Personas B2B 120

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Webbiquity

NOVEMBER 3, 2014

For example, having a documented strategy makes companies much more successful–but only 30% of firms have a formally documented content strategy. Yet existing customers can be a company’s most effective and valuable advocates. Having a documented content marketing strategy is vital. Case studies (64%).

Marketing Report 100

Marketing Report B2B Marketing Paid Search Agency Marketing Budget Creation 100