Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Content marketing is most successful when backed by a written plan that is backed by the appropriate resources to execute it.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Orange Owl Blog

SEPTEMBER 9, 2024

Fractional Marketing The Complete Guide to Fractional Marketing for B2B Companies Vivek Goel September 9, 2024 Share : Table of Contents B2B marketing has undergone a seismic shift in recent years. For B2B companies, fractional marketing allows for quick scaling and adaptability in today’s dynamic environment.

Paid Search Agency 52

Paid Search Agency Paid Content Enterprise Management B2B Marketing 52

Navigate the Channel

JULY 13, 2023

Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. If you’ve documented what you and your team or company want to accomplish with your email marketing campaign, here are three ideas to implement so you never run out of email marketing content again.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Moz

FEBRUARY 10, 2020

It stands for Human Resources Information System — sexy, right? This may change how valuable featured snippets are to companies and the amount of clicks a listing gets. If you do decide to go nuclear and to remove your featured snippets from the results, check out this documentation.

Case Studies 67

Case Studies Case Study Features Studies 67

Acrolinx

OCTOBER 31, 2024

The majority of companies have a content style guide with guidance to help their writers standardize brand voice , grammar guidelines , accessibility standards, inclusive language , and much more. It can come across as unprofessional and lacking in authority, so stick with your company’s designated tone of voice to help build trust.

Guidelines 52

Guidelines Effectiveness Business Enterprise Management 52

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Creating content of your own and turning your company leaders into content creators takes time and effort.

Top of Funnel 78

Top of Funnel Marketing & Strategy Marketing Strategy Planning 78

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Navigate the Channel

JUNE 25, 2024

Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. If you’ve documented what you and your team or company want to accomplish with your email marketing campaign, here are three ideas to implement so you never run out of email marketing content again.

Email Marketing 65

Email Marketing Planning Paid Search Agency B2B Thought Leadership 65

Martech

JULY 2, 2024

I work with many highly specialized technology companies and organizations that get caught up in their industry’s jargon or way of talking about their products and services. Quote them whenever you can In my first job at a software company, I was the customer communications manager responsible for documenting case studies.

Ideal Customer Profiles 127

Ideal Customer Profiles Work Management Marketing Management Budget Programs 127

Marketing Insider Group

MARCH 29, 2021

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. Studies show that 95 percent of all purchase decisions are emotion-driven. Create Buyer Personas.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Bluetext

JANUARY 27, 2023

Here are several resources the Bluetext team has found helpful in gaining knowledge & certifications: Google Analytics Help Center : Being the authoritative voice in GA4 documentation, the Google Analytics Help Center is an unsurprisingly great place to start.

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Orange Owl Blog

AUGUST 22, 2024

Startups 10 Steps to Define and Create your Company Values for a Bright Future Orange Owl August 22, 2024 Share : Table of Contents Building company values is essential for any organisation to define its identity, guide its actions, bright future and shape its culture. Why does your organisation exist beyond making a profit?

Lead Ranking 52

Lead Ranking Lead Scoring Paid Search Agency Companies 52

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Orange Owl Blog

AUGUST 22, 2024

Startups 10 Steps to Define and Create your Company Values for a Bright Future Vivek Goel August 22, 2024 Share : Table of Contents Building company values is essential for any organisation to define its identity, guide its actions, and bright future and shape its culture. Why does your organisation exist beyond making a profit?

Lead Ranking 52

Lead Ranking Lead Scoring Paid Search Agency Companies 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. To pave the road to corporate success, every company needs a solid, actionable marketing plan. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketri

OCTOBER 15, 2024

As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. In-house marketing won’t exist in most mid-sized companies. Growth-minded companies know this is a serious hindrance to driving profitable revenue.

Top of Funnel 62

Top of Funnel Paid Search Agency Advertising Agencies Planning 62

Zoominfo

APRIL 22, 2018

Your role as the sales rep in this scenario is to serve as an educational resource for this prospect. If your prospect isn’t open to discussion, it’s best to nurture them with educational resources and content. Perhaps they don’t have the resources and budget to solve it, or there are other issues they care more about.

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. We frequently refer back to this document as we get the online marketing program launched. These documents typically include factors such as: Logo Variations / Usage. Color Schemes.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

EveryoneSocial

MARCH 5, 2019

Are you considering building a unique internal brand at your company? If not, it’s certainly something you should invest time and resources to. When you think of the brand, most of the time it’s what your company portrays to customers, prospects, consumers and how your company is overall identified.

Paid Search Agency 79

Paid Search Agency Companies Ad Building Brand Identity 79

Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. Give your email subscribers and loyal customers a resource they can use the entire year. May: Publish a Case Study or Two. No need to limit the goodies to kids. But don’t despair.

Startups 351

Startups Marketing & Strategy Marketing Strategy Content Marketing 351

Top Rank Marketing

AUGUST 2, 2023

We take pride in our pioneering role in bringing influencer marketing to B2B tech companies. The comprehensive reports featured interviews with global B2B marketing leaders, case studies, industry trends, and future predictions, providing invaluable resources for B2B marketers.

Customer Surveys 89

Customer Surveys B2B Marketing B2B Marketing & Strategy 89

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. Let’s see how content can unlock the potential across your entire company. That engagement can help retain top talent and cultivate a culture that empowers employees to thrive and contribute to the company’s overall success.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. Let’s look at what goes into creating this sales enablement resource. Relevant case study or use case details. Draft messaging.

Template 103

Template Case Studies Stats Case Study 103

Hubspot

SEPTEMBER 19, 2024

Get that secret out into the world, which we did by leveraging those evangelists and building case studies showcasing their accomplishments powered by our product. Train teams to utilize enablement resources. Your framework should be a living document that is continuously amended and iterated upon. My first task?

Top of Funnel 61

Top of Funnel Ideal Customer Profiles Ad Building Budget Programs 61

Martech

APRIL 5, 2022

Diversity at all levels of a company is an indicator of success. This has been documented in many, many, many studies. Inclusivity is a work environment where everyone is treated fairly and respectfully and has equal access to opportunities and resources. A culture of diversity and inclusion is the cause of it.

Business 117

Business Loyalty Paid Search Agency Case Studies 117

Content Standard

MARCH 12, 2024

Expertise: Brands possess insider knowledge and deep category experience that most media companies can’t match. How to become a trusted information provider Here’s my advice to transform your brand from a name in the market to a trusted resource your audience relies on: 1.

Media 92

Media Brand Identity Branding Storytelling 92

Hubspot

DECEMBER 21, 2020

If you're not aiming for the reader to take a specific action and instead just want to send a general update, like a company announcement, you'll want the copy to easily and clearly communicate the core of your message to your reader. Thank you, [Company Name, or individual sender's name]. Featured Resource: 6 Free Blog Post Templates.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Animalz blog

OCTOBER 9, 2024

Not the Art of the Boring Birthday Post When you hear “milestone marketing,” you might think of those cringe company birthday posts you speed past in your LinkedIn feed. They reassure potential and existing customers that they’re betting on a winner with proof of your company’s growth and success.

Paid Search Agency 70

Paid Search Agency B2B Marketing Work Management Advertising Agencies 70

Marketing Insider Group

FEBRUARY 10, 2021

Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. It’s easy to start simplifying your company’s value proposition by thinking of it as a mission statement, company slogan, or tagline. Your VP should be the first thing website visitors see on your homepage. .

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Navigate the Channel

JUNE 6, 2024

For this post, we’re going to look at the easy stuff, the steps you can take internally with little or no additional resources. According to one HubSpot survey , companies with 30+ landing pages on their website generated 7X more leads than companies with one-to-five landing pages. We can help.)

Lead Generation 65

Lead Generation Lead Ranking Lead Scoring Generation 65

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Readers expect a high degree of expertise backed by solid research that is fully documented by references. With that in mind, here are two use cases for a whitepaper: A Technical Case Study.

FAQ 101

FAQ Case Studies Case Study Comparison 101

Walker Sands

APRIL 29, 2020

In recent weeks, companies across industries have been relying on their sales and marketing teams to fill revenue gaps created by COVID-19. Sales enablement is a strategic process for equipping your sales team with the resources they need to engage in valuable conversations with customers at each stage of the sales cycle.

Sales Management 52

Sales Management Top of Funnel Case Studies Case Study 52

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Firmographic Data: Firmographic data tells you about the companies your leads work for, like their industry or size.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 8, 2018

Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational structures, limiting the fantastic opportunity for cross-channel engagement. dedicated to the exact needs of my lead. An essential job for marketing is to fill the funnel with qualified leads.

Top of Funnel 134

Top of Funnel Paid Search Agency Marketo Webinar Metrics 134

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. You don’t want to drag down resources and energy on dead ends. Sometimes, leads just didn’t see the right material from your company or hear about the benefits. Did they hear about a poor experience with your company through a colleague? Did you say something off-putting?

Lead Ranking 92

Lead Ranking Lead Scoring Lead Leads 92

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This is crucial as it provides a clear, company-specific roadmap, ensuring all team members follow a consistent, effective sales strategy. Tools details and resources Information on CRM systems, sales enablement tools, and other technologies that support the sales process are important inclusions in your sales playbook.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Valasys

JULY 24, 2023

RPA can handle various processes, freeing up human resources, reducing errors, and enhancing operational efficiency. It enables organizations to streamline financial operations, mitigate risks, and allocate resources more efficiently.

Work Management 52

Work Management Business Customer Satisfaction Allocation 52