SendX

JULY 9, 2021

You can spend a lot of money setting up and targeting your buyers, but blocked emails can cause these costs to shoot up and be a point of contention between you and your marketing team. If this occurs, the recipient may designate you as spam, which can significantly impact your image.

Top of Funnel 195

Top of Funnel CAN-SPAM Domain Ad Frequency 195

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. In its announcement, Google says : “Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold.” Maintain a low spam rate.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Biznology

MARCH 21, 2022

Come ons from retailers I had made a purchase from, mailing lists no longer relevant to me, and so on.) And the rest were good old-fashioned spam. And that gets right to the heart of the problem with privacy issues in marketing. Does he really think it’s OK for him to have put me on his new motel’s mailing list?).

Transparency 163

Transparency Trust Marketing Privacy Terms and Conditions 163

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

SmartBug Media

JUNE 2, 2022

A high bounce rate can hurt the overall send health of your IP address. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Here's how you can build an email campaign in Klaviyo.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Adobe Experience Cloud Blog

JULY 26, 2016

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. How CAN-SPAM Works, and What it Requires.

CAN-SPAM 48

CAN-SPAM Opt-out Opt-in Privacy 48

Martech Advisor

MARCH 19, 2020

Data privacy regulations have drastically changed how personal data is managed and has stopped marketers from leveraging these insights for targeted advertising. Privacy is a concept that continues to evolve as new technologies and platforms enable us to share personal information across the internet.

Privacy 63

Privacy Work Management Opt-out Opt-in 63

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

MARCH 29, 2023

We make art, not SPAM! Got more emails than you can shake a stick at? AI can help with that. Psst, security friends. You seen this? A now-patched Outlook zero-day bug has the email world buzzing. Stop bugging your customers with off-base emails. Your marketing is good. Google Bard is already writing phishing emails.

Email Marketing 84

Email Marketing Phishing CAN-SPAM Buzz 84

Litmus

AUGUST 2, 2021

Privacy & trust. You can access the full recording at any time and read the Q&A below. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Where can we get more information on applying BIMI to our emails? Newsletters.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

NOVEMBER 20, 2023

For example, ChatGPT can quickly generate text based on a specified set of inputs, and coding assistants like GitHub Copilot can easily provide autocomplete suggestions while you code. How exactly can AI help with these two pain points? Plus, bad code can lead to the spam folder , too.

Marketing AI 65

Marketing AI Email Marketing Tools Privacy Policies 65

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign. Ensure you can deliver what you intend.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Tools like email verification can help you maintain a healthy list. Both the subject line and the body of an email can be personalized at different levels depending on the number of personal attributes inserted in the message.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Spam complaint rate.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email. Compliance.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

APRIL 18, 2024

The cost may be worth it for systems that better talk to one another (or for those investing in the top five platforms, one system that can literally do everything.) Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

ConvertKit

AUGUST 16, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021. When messages are sent, they can be delivered , or they can bounce. A complaint is when a subscriber marks a message as spam. In July, ConvertKit sent over 1.3

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

Lake One

APRIL 18, 2023

As we move through another cycle of uncertainty post-pandemic, how can companies account for the Crisis of Disconnection and develop B2B marketing strategies to win in the midst of it? Evaluate and Choose Consolidation Platform : There are likely newer options that can do the same thing as multiple tools currently in your tech stack.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Webbiquity

SEPTEMBER 27, 2019

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Keep away from words like “free” or “Act now” to avoid spam filters. But you can also use some creativity with this; think about whether you can want to use a generic inbox (e.g.,

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

FunnelEnvy

OCTOBER 2, 2023

Unlike traditional mail, email was relatively free. While free can be great for a business, it also lowers the barrier to entry. Users’ email accounts soon became swamped with spam. Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder. A solution to this?

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. Different preferences you can offer. Email preference centers.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. The conceit here is that Apple users don’t behave all that differently than other mail client users.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

ANNUITAS

AUGUST 14, 2014

Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. It’s very hard to turn around a tarnished reputation – do everything you can to keep it in excellent condition from the start.

CAN-SPAM 100

CAN-SPAM Deliverability Opt-in Domain 100

Litmus

OCTOBER 5, 2018

Chronically inactive subscribers aren’t of any value to your campaigns and some of these addresses are at risk of being converted into dead address spam traps. Unengaged and inactive subscribers have little to no value to your email program, and GDPR has forced many brands to remove these email addresses from their mailing lists.

CAN-SPAM 61

CAN-SPAM Privacy Opt-out ROI 61

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Never bundle consent with your terms and conditions, privacy notices, or any of your services (unless email consent is necessary to complete that service). At the time, many wondered what GDPR means for email marketers.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

ConvertKit

JANUARY 14, 2022

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021. When messages are sent, they can be delivered , or they can bounce. You can read more about this here. A complaint is when a subscriber marks a message as spam.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

ConvertKit

DECEMBER 15, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: August 2021. When messages are sent, they can be delivered , or they can bounce. You can read more about this here. A complaint is when a subscriber marks a message as spam.

Deliverability 73

Deliverability Open Rate Click Rate CAN-SPAM 73

Predictive Response

NOVEMBER 23, 2022

The footer is often overlooked, forgotten and can be uninteresting to the reader. However, if properly designed your footer content can include a Call-To-Action that encourages your recipients to act on your message. Legal Elements (Privacy Policy Link). A link to your privacy policy and disclosure page. Branding/Logo.

Privacy Policies 52

Privacy Policies CAN-SPAM Copyright Privacy 52

Litmus

OCTOBER 21, 2021

I was a Quality Control Specialist, mainly processing suppression files for the hundreds of affiliate marketers we worked with and helping us maintain compliance with the CAN-SPAM Act which went into effect a few years prior. Can you give us a sneak peek into your Litmus Live session? My first role within email was in 2006.

Deliverability 73

Deliverability Privacy Protection Privacy Conference 73

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. AI can write content for you, and AI can now create whatever image may be in your mind. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

JULY 14, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. At the center of the program,” he said, “is a short referral link that members can share with their friends, and when somebody gets approved for a card, both of them get rewarded.

Word of Mouth 112

Word of Mouth Acquisitions CAN-SPAM Mobile Marketing 112

Lake One

JUNE 6, 2023

As we move through another cycle of uncertainty post-pandemic, how can companies account for the Crisis of Disconnection and develop B2B marketing strategies to win in the midst of it? Evaluate and Choose Consolidation Platform : There are likely newer options that can do the same thing as multiple tools currently in your tech stack.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52