ANNUITAS

MAY 17, 2016

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Email deliverability is one of those things that you can never know too much about and Arrendale knows more than enough and loves to share.

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Deliverability CAN-SPAM Eloqua Privacy 100

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. What can you do? Preparation is vital.

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Outreach Email Marketing Optimization Lead Scoring 127

Litmus

OCTOBER 21, 2021

Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( I was a Quality Control Specialist, mainly processing suppression files for the hundreds of affiliate marketers we worked with and helping us maintain compliance with the CAN-SPAM Act which went into effect a few years prior.

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Deliverability Privacy Protection Privacy Conference 73

ANNUITAS

JUNE 19, 2014

Email deliverability for marketers is a hot topic. Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Q: What are Spam Traps? It impacts revenue.

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Deliverability Ideal Customer Profiles Opt-in CAN-SPAM 100

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. How can you do that? By using device identification.

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Privacy Protection Privacy Open Rate Deliverability 87

eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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Deliverability Work Management Marketing Management Allocation 65

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. The list goes on.

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Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

ANNUITAS

AUGUST 21, 2014

You need to pay attention to all of these metrics, especially the latter set as these metrics tell a different story of deliverability or potential issues that impact your success. The soft bounce rate is a temporary bounce, but can continue to cause issues that may be related to IP/domain reputation issues. Bounce Rate-.

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Deliverability B2B Domain CAN-SPAM 100

ANNUITAS

MARCH 5, 2013

However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. What does deliverability mean for a B2B marketers? Deliverability enables you to measure open and click statistics, and from there, track activity to closed revenue.

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Deliverability CAN-SPAM Privacy Demand Generation 100

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

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Email Marketing Marketing Automation Services Work Management Planning 91

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

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Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Building a high-quality subscriber list is key for deliverability.

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Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Litmus

APRIL 25, 2022

Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. Test spam filters. Conduct an email deliverability audit. Data hygiene.

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Email Marketing Deliverability CAN-SPAM Data Hygiene 99

eDataSource

AUGUST 7, 2019

Here we are again, continuing our swim through the alphabet soup of deliverability acronyms, jargon, abbreviations and initialisms. Feedback Loop - a service that some ISPs offer that sends recipient spam complaints back to the sender so they may remove the complaining email addresses from their active mailing file. DEFINITION.

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Deliverability Phishing CAN-SPAM Privacy 51

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. In this blog you can see top questions and their answers, but check out the full recording for everything covered. Since we can’t rely on opens, what do you recommend? Meet our panel of experts.

Privacy Protection 65

Privacy Protection Privacy Webinar Metrics Open Rate 65

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

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Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Related factors include intensifying consumer privacy regulations (e.g., Europe; California) and ISPs tightening their spam filters.

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Deliverability Marketing AI Forrester CAN-SPAM 44

Webbiquity

SEPTEMBER 27, 2019

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Keep away from words like “free” or “Act now” to avoid spam filters. Pre-Header.

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Email Campaigns Campaigns Deliverability Allocation 269

ANNUITAS

MAY 1, 2014

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Webbiquity

JUNE 1, 2021

While audience behavior can reveal potential successful topics, you need to know how you design your content. Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. You can easily access the finished, subtitled videos and publish them. Is it optimized for experience?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? Current regulations for email marketing.

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SMS CAN-SPAM Privacy Opt-out 98

ANNUITAS

FEBRUARY 6, 2014

You need to pay attention to all of these metrics, especially the latter set as these metrics tell a different story of deliverability or potential issues that impact your success. The soft bounce rate is a temporary bounce, but can continue to cause issues that may be related to IP/domain reputation issues. Bounce Rate-.

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Deliverability B2B Domain Click Rate 100

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Or getting stuck in SPAM folders, never to fulfill their destiny? Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway?

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Deliverability Top of Funnel Best Practices CAN-SPAM 187

ANNUITAS

MARCH 11, 2013

Well, get ready to dive in because list hygiene is an essential piece of your overall email deliverability strategy that will help drive revenue. As I explained in Part One of the Email Deliverability Drives Revenue post, it’s all about getting to the Inbox. TINS (This is Not Spam). - I know, it’s a very sexy topic, right?

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Deliverability CAN-SPAM Privacy Acquisitions 100

ConvertKit

NOVEMBER 29, 2021

Changes to Apple’s privacy settings dethroned an already shaky measurement tool, albeit one many marketers loved to tout. While staying laser-focused on one metric is a surefire way to derail your email strategy (and fill your subscribers’ inboxes with spam-friendly subject lines), is there a new golden standard for senders?

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Creativity Deliverability Marketing & Strategy Privacy 90

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

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Privacy Email Marketing Privacy Protection CAN-SPAM 59

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Spam complaint rate.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Adobe Experience Cloud Blog

JULY 26, 2016

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. How CAN-SPAM Works, and What it Requires.

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CAN-SPAM Opt-out Opt-in Privacy 48

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

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Privacy Protection Privacy Open Rate Deliverability 107

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Email marketing campaigns can be felt individually in the short term—as well as cumulatively over the long term as part of your overall email program. Spam complaints and complaint rate. What about the open rate?

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Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

AUGUST 19, 2021

You can easily update it. Costly mistake, but you can redirect quickly. And since email has the highest ROI among digital channels, these mistakes can be very costly. Spelling error in a blog post? No worries. Broken link in a LinkedIn post? Click edit and revise. Problem solved. Wrong URL in a podcast spot? Mistake in an email?

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Privacy Policies Deliverability CAN-SPAM Privacy 115

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

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Lead Scoring Lead Ranking Leads Lead 162

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. Different preferences you can offer. Email preference centers.

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Opt-out CAN-SPAM Opt-in Tips 144