Martech

JANUARY 10, 2025

The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Googles proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy with content they pull from your email message. Deception can erode trust. It’s notoriously thin.

Copywriting 133

Copywriting CAN-SPAM Phishing Click Rate 133

The Point

DECEMBER 10, 2019

When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers. Fortunately, there are basic steps that every marketing organization, Website manager, and marketing operations team can take to minimize exposure.

Privacy 130

Privacy CAN-SPAM Opt-out Opt-in 130

Marketing Insider Group

JUNE 3, 2024

eCards are flexible and can be used to achieve multiple goals, but remember that for each kind of eCard you need, you’ll need to create a new set of eCards. Your eCards can vary in color and even diverge from your brand colors. Animations: Animated graphics like exploding fireworks or falling confetti can bring your designs to life.

Marketing & Strategy 305

Marketing & Strategy Marketing Strategy Tips Advertising Agencies 305

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. Create an Opt-In Process.

Marketing Automation Services 231

Marketing Automation Services Privacy Policies B2B Marketing Marketing Management 231

CMSWire

JULY 2, 2025

White July 2, 2025 Digital Marketing Share Share Copy link Email LinkedIn Twitter Facebook Telegram Save SAVED Don’t let poor unsubscribe UX drive spam complaints. Spam button is strategy. Marking emails as spam is often the best response to shady or unsolicited senders. The Gist Trust signals matter.

Sitefinity 76

Sitefinity Enterprise Management Digital Experience Platform CAN-SPAM 76

Biznology

MAY 22, 2017

Privacy is probably one of the least appealing topics in marketing. On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. Look for prospecting data that was opted in under GDPR specifications.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Act-On

APRIL 26, 2024

Navigate ever-changing email privacy regulations. Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey. Deal with the loss of third-party cookies. Marketing — in this economy?

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

Zoominfo

MARCH 15, 2021

Waves of data privacy laws are sweeping the globe and putting pressure on businesses everywhere to comply — or face the consequences. The California Consumer Privacy Act (CCPA) followed 20 years later. How Can I Use CRM Systems for GDPR Compliance? Organize user data for easy access. Manage consent.

CRM 244

CRM Privacy Guidelines Zoominfo 244

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Email Marketing Marketing AI Opt-out 111

The Point

SEPTEMBER 24, 2019

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR.

B2B Marketing 218

B2B Marketing Advertising Agencies Privacy Policies B2B 218

Zoominfo

FEBRUARY 12, 2024

As your business expands into new markets, privacy considerations must be top of mind. Maintaining a compliant go-to-market strategy, on the other hand, can help your brand build customer trust and grow your revenue in a sustainable and scalable way. Canada has its own set of privacy laws that impact how companies go to market.

Privacy 130

Privacy Marketing Analytics Tools Telemarketing Zoominfo 130

Litmus

MARCH 8, 2024

In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program.

Privacy 105

Privacy Email Marketing Marketing AI Data Hygiene 105

Act-On

NOVEMBER 7, 2023

Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. It can be estimated, but as a sender, you’ll never know the exact inbox rate. How can this be?

Deliverability 244

Deliverability Top of Funnel CAN-SPAM Best Practices 244

Vision6

SEPTEMBER 23, 2024

Over time, subscriber lists accumulate inactive, outdated, or invalid addresses that can harm your sender reputation. When you send emails to these addresses, it can result in high bounce rates, signalling to email service providers (ESPs) that you’re not maintaining a quality list. The Journey from Delivery to Email Deliverability 1.

Deliverability 52

Deliverability Practices CAN-SPAM Best Practices 52

Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No. Answer: Yes.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

SendX

FEBRUARY 16, 2021

When done right, it can generate impressive returns - 4200% return on investment. Putting people into the subscriber base without asking for permission leads to disastrous consequences - low email deliverability, sinking sender reputation, and penalties for privacy laws non-compliance. No “unsubscribe” box or a long opt-out mechanism.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

Litmus

AUGUST 23, 2022

In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program. Opting out.

Privacy 106

Privacy Email Marketing CAN-SPAM Work Management 106

Thinkers360

FEBRUARY 9, 2025

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B analyst and influencer community with 100M+ followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 109

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 109

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? The answer is a resounding yes.

Work Management 284

Work Management Marketing Management Email Marketing Service 284

Thinkers360

FEBRUARY 10, 2025

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B analyst and influencer community with 100M+ followers on social media combined!

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

SendX

JULY 22, 2021

Better Privacy. Control Spam and Viruses. You’ll be lucky to pass the spam filter on their email clients. Better Privacy. Free or professional email hosting might work but hosting your email gives you a controllable degree of privacy. Email is something that has become so common we hardly think about it anymore.

Work Management 195

Work Management CAN-SPAM Marketing Management Allocation 195

Thinkers360

JANUARY 26, 2025

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B analyst and influencer community with 100M+ followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 107

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 107

SendX

JULY 23, 2021

You’ll be lucky to pass the spam filter on their email clients. Better Privacy Free or professional email hosting might work but hosting your email gives you a controllable degree of privacy. Better Privacy Free or professional email hosting might work but hosting your email gives you a controllable degree of privacy.

Work Management 195

Work Management CAN-SPAM Marketing Management Allocation 195

ANNUITAS

MAY 1, 2014

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Salesforce Marketing Cloud

MAY 20, 2025

Its so nuanced that it borders on impossible – to build an international email program that can meet every regional demand when you factor in cost, time to build, and compliance. Some countries or regions do have stricter rules around consent for commercial email, and using double opt-in can help you stay compliant.

Campaigns 72

Campaigns Opt-out Ad Building Opt-in 72

Thinkers360

JULY 21, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Thinkers360

MARCH 17, 2025

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B decision maker, analyst and influencer community with 100M+ followers on social media combined!

B2B Thought Leadership 123

B2B Thought Leadership Design Thought Leadership Lead Scoring 123

The Point

DECEMBER 5, 2023

There are also steps you can take to ensure that any risk is minimized. House lists (customers, leads, and other opted-in contacts) are not immune. The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints.

Deliverability 157

Deliverability Rules Purchase Marketing Automation Services 157

Hubspot

OCTOBER 17, 2024

You might've heard a few horror stories about aggressive cold callers who disrupt people’s dinners or spam their phones. However, in some regions, there are strict regulations and guidelines in place to ensure that businesses respect the privacy and preferences of folks on the receiving end. Let’s get started, shall we?

Cold Calling 72

Cold Calling Telemarketing Practices Best Practices 72

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box.

Opt-in 138

Opt-in Opt-out Terms and Conditions CAN-SPAM 138

Thinkers360

APRIL 7, 2025

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B decision maker, analyst and influencer community with 100M+ followers on social media combined!

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Thinkers360

JANUARY 19, 2025

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B analyst and influencer community with 100M+ followers on social media combined!

B2B Thought Leadership 128

B2B Thought Leadership Lead Scoring Lead Ranking Thought Leadership 128

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 98

Privacy Privacy Policies Advertising Agencies Paid Search Agency 98

Litmus

OCTOBER 31, 2024

There’s supercharged excitement about what AI can fuel, like better personalization and smarter triggers. Quickly react to trends or ideas : You can create and send time-sensitive campaigns when your customer insights are on standby. They don’t appreciate it when you only personalize the envelope content.

Work Management 90

Work Management Marketing Management Deliverability CAN-SPAM 90

Thinkers360

FEBRUARY 15, 2025

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B analyst and influencer community with 100M+ followers on social media combined! Congratulations to all who participated!

Work Management 81

Work Management B2B Thought Leadership Enterprise Management Thought Leadership 81

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. And trust me, you do not want unsubscribes or spam complaints.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Thinkers360

JULY 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 116

B2B Thought Leadership Creativity Thought Leadership Lead Scoring 116