Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. It works really well for artists, thought-leaders or companies publishing quality articles on niche topics.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SendX

JUNE 24, 2021

In this sense, email deliverability is described as the relative amount of email landing in your audiences’ inbox compared to those going straight to the spam folder. For instance, Microsoft’s Dynamics platform is designed to increase the quality of content and help marketers reach clients’ inboxes.

Marketing AI 195

Marketing AI Lead Ranking Deliverability CAN-SPAM 195

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Vision6

AUGUST 8, 2023

But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? Join us as we delve into the realm of pixels, proportions, and precision, and uncover how the right email banner dimensions can transform your email into engaging works of art.

Banners 52

Banners Design Template Mobile Marketing 52

seo.co

DECEMBER 2, 2022

When it comes to link building for SEO , measuring results can be nebulous. So why aren’t your link building campaigns working? How Link Building Should “Work” First, let’s talk about how linkbuilding is supposed to “work” in the first place, and the various ways that link building can go wrong.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Martech

FEBRUARY 23, 2024

Contestants watch each other’s every move, trying to identify a weakness they can exploit. We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. Reported spam rates (i.e., Spam, in this case, is in the eye of the beholder.

Email Marketing 116

Email Marketing CAN-SPAM Work Management Advertising Agencies 116

SmartBrief - Marketing

MARCH 10, 2024

Refine design and content mix via A/B testing To gain the most value from your investment in an email newsletter, regularly evaluate various aspects of the newsletter. Design elements (masthead, layout, etc.) Segmentation also can include indicated interest in topics as well as past website or newsletter behavior.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Join Enterprise Lite to work with all of these analysts and influencers! International Keynote Speaker Gui Rangel SciFi Experience Designer at What The Future?! Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Marketing Insider Group

JUNE 22, 2023

Marketing automation can save you time and money and improve the buyer’s journey. The software can also automate collecting data and sending out personalized campaigns. However, that’s an easy way to end up in spam boxes and blacklists. How Does Automated Marketing Work? What Is Automated Marketing?

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Valasys

SEPTEMBER 7, 2023

However, for many, the inner workings of AI remain shrouded in mystery. AI Explained: Breaking Down the Basics At its core, Artificial Intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence. General AI is still only a theoretical idea and is not yet a reality.

Work Management 52

Work Management CAN-SPAM User-Generated Content Analysis 52

FunnelEnvy

MARCH 20, 2023

Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. A/B testing done the wrong way can cause a lot of wasted time and effort for your team. With this in mind, it’s important to think carefully about which form you decide to A/B test.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Litmus

MARCH 13, 2024

In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended. When you hit “Create new,” on the homepage, you can enter a title for your email. Choose either the Build or Test, then select Next.

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. The problem isn’t so much that reactivation programs don’t work. Rather, it likely was the reactivation program was poorly designed. Maybe it didn’t use the right data.

Budget Programs 98

Budget Programs A/B testing Buying Cycle Email Marketing 98

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Hubspot

DECEMBER 11, 2020

It was obvious that this site's designers wanted to trick visitors into signing up for an email list before reading their content. Although some business people might not think a code of ethics matters in design, it does. Why are ethics in design important? Ethics in Graphic Design. Designs should not be misleading.

Ethics 100

Ethics Design Guidelines Amazon 100

Unbounce

JULY 5, 2023

Or how Google Docs can finish your sentences? Netflix and Google collect this data so they can make predictions about what you want next. This can only be done by analyzing millions upon millions of datasets from previous users. In fact, AI still works best when paired with a flesh-n’-blood analyst who can double-check the work.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. Technical issues like slow load time or broken links can cause a poor user experience and may even contribute to the loss of business. This simple task will ensure your hard work is protected if faced with a computer crash.

B2B 130

B2B CAN-SPAM Press Click Rate 130

ANNUITAS

NOVEMBER 28, 2023

The moves signal a smart move away from cookie cutter sales cadences (which can amount to simply spamming your buying committee prospects) and towards intelligent, insight driven, right place, right time stakeholder engagement. The Takeaway Tools like Salesoft can be blessings or a curse for sales teams.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Webbiquity

SEPTEMBER 27, 2019

In simple term, it’s an assessment of your email communications to figure out what works for your brand and what doesn’t. It includes looking at workflows, email copy, design, subscribers, and most importantly, performance. Keep away from words like “free” or “Act now” to avoid spam filters.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. It goes without saying that both channels offer unique benefits and challenges, but in this comprehensive guide we’ll show you just how dynamic this duo can really be.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Martech

DECEMBER 5, 2023

Email automation can help you speed up the process of sending cold emails, but you have to be wary of sacrificing authenticity for scale. ChatGPT and other writing bots can give you workable first drafts that you can tweak to match your prospects. It’s everything I have advised email marketers not to do.

Marketing AI 115

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 115

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Attach a quantifiable metric and timeline to each marketing goal so that you can measure the performance and progress of your campaigns.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. You can do this with: Paid search on Google or other search engines. So, does paid media work? It certainly can with the right strategy. It’s important to note though, that paid media can only deliver ROI when the ad is running. Social media ads.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1). So, how can you ensure your email marketing strategy will deliver a compelling ROI?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

ConvertKit

AUGUST 4, 2021

It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own.

Examples 145

Examples Newsletter Template Landing Pages 145

Litmus

OCTOBER 21, 2022

But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. Domain names can represent a whole bunch of different IP addresses.

Deliverability 117

Deliverability CAN-SPAM Domain Data Hygiene 117

Litmus

APRIL 1, 2021

We asked email experts Lily Worth , our email design and production specialist, and Brian Thies, email developer and owner of Thies Publishing , to dig into the archives and share some insight about their experience through the years, specifically with coding and design. The 1990s to 2000s was a renaissance period for email design.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Mailmunch

MARCH 25, 2021

The best solution is to design your campaigns with email localization design in mind. The Main Reasons to Localize Your Email Design. The simple truth is that most users will stop their subscriptions if the email newsletter design is not localized. Let’s take a closer look at how to do this. . Sounds good?

Design 68

Design Internet Marketing Email Marketing Newsletter 68

Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’ In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day.

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132

The Lead Agency

JULY 25, 2019

Luckily for you, there are various practical, actionable tactics that can be integrated into your current strategy to get the results you’re after. With distinct customer personas to target, you can ensure that recipients relate to the content and imagery used in your emails. In fact, Campaign Monitor has done the hard work for you.

Email Marketing 72

Email Marketing B2B Marketing Campaigns Paid Search Agency 72

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

TrustRadius Marketing

FEBRUARY 3, 2020

According to a survey performed by Adobe , consumers spend an average of 5 hours a day checking both work and personal email. Target their interests by considering where they live, who they work for, and their buying history. . Avoid Spam Filters. Get Personal. Don’t add RE: to subject lines if it’s not a reply.

Email Marketing 52

Email Marketing Marketing Automation Services Marketing & Strategy Marketing Strategy 52

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. A link isn’t working? These email mistakes are just skimming the surface of all the potential mishaps that can happen.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Education influencers! Join us today !

Education 129

Education B2B Thought Leadership Thought Leadership Lead Ranking 129

Litmus

AUGUST 22, 2022

Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers. Read on to learn what list-unsubscribe entails, how it works, and everything you need to know to set up list-unsubscribe for your campaigns. Does list-unsubscribe happen automatically?

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106