SmartBug Media

JANUARY 19, 2023

By analyzing the highest-performing messages in the campaigns sent during a specific period of time, you can learn what did and didn’t work for a specific subscriber base. The Design: Was it minimalist or showy? This might include: The Content: Was it short and sweet or long and informative?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. The subject line is the first information a user takes in from an email.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

SendX

AUGUST 31, 2020

The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Images can sometimes be blocked, fonts might not render, and alt text can be missing.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

ClickDimensions

APRIL 25, 2024

Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. From design, subject titles, deliverability, to accessibility, social links and device optimization the list goes on.

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Litmus

NOVEMBER 30, 2023

Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” Yet your beautiful email campaign may never actually reach the inbox. What is a spam trap?

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

SendX

APRIL 16, 2021

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.

Email Marketing 287

Email Marketing Campaigns Autoresponders CAN-SPAM 287

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules?

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Smarte

MARCH 30, 2022

Email Bounce Rate basically means your prospect did not even receive the information you wanted them to read. A high bounce rate is usually very frustrating for most email marketers. Depending on how serious the problem is, email bounces can be categorized as either hard or soft. Run frequent and consistent campaigns.

Email Campaigns 52

Email Campaigns Campaigns Tips Opt-out 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

NOVEMBER 10, 2020

You can’t just send an email to your audience and expect instant conversion. Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. You can start building a relationship with them, only after you have welcomed them. They just subscribed to your email list.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

Navigate the Channel

AUGUST 23, 2023

Crafting an attention-grabbing subject line and a compelling email body is just the start. The true effectiveness of your B2B email campaign hinges on whether it successfully reaches the recipient’s inbox. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. “We We’d like to know how it’s been for you.

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Attach a quantifiable metric and timeline to each marketing goal so that you can measure the performance and progress of your campaigns.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 113

Email Marketing Deliverability Copywriting CAN-SPAM 113

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. You can get started right away by sharing the value of your products or services.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Predictive Response

JANUARY 7, 2023

However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. Why are you sending those emails? What types of emails are you going to send? How often are you sending these emails?

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

SendX

JULY 6, 2021

One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day. This means that applying a well-planned brand pitch email template can help your business generate new leads.

Template 195

Template Email Marketing Tips Brand Identity 195

SendX

JUNE 25, 2021

One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day. This means that applying a well-planned brand pitch email template can help your business generate new leads.

Template 195

Template Email Marketing Tips Brand Identity 195

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Litmus

APRIL 1, 2021

We asked email experts Lily Worth , our email design and production specialist, and Brian Thies, email developer and owner of Thies Publishing , to dig into the archives and share some insight about their experience through the years, specifically with coding and design. Email grows up in the 2010s.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Email is sent only to legit subscribers (opt-in list). It comes with one clear CTA.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SmartBug Media

JUNE 2, 2022

When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. There are two types of bounces: soft bounces and hard bounces, which we will discuss later on in this email marketing glossary. Email Campaign. Email Client.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

The Point

SEPTEMBER 12, 2013

Test responsive design so that your email “snaps to size” when viewed on a mobile device. Responsive design can require additional coding (read: time and money), so test it head to head against a standard (but mobile-friendly) design to gauge whether your audience merits the investment.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? Email bounces.

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

SendX

APRIL 26, 2021

This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant? How often should I send emails? As often as you can without annoying your customers. Should I segment my email lists?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

APRIL 5, 2023

How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Deliverability 119

Deliverability CAN-SPAM Lead Scoring Lead Ranking 119

Heinz Marketing

SEPTEMBER 17, 2023

Email on Acid is a comprehensive email testing and optimization platform designed to help email marketers ensure that their email campaigns render properly across various email clients, devices, and browsers. Spam and Deliverability Testing. Email Analytics. What is it? URL Validation.

Deliverability 68

Deliverability CAN-SPAM Email Marketing Validation 68

Mailmunch

MARCH 25, 2021

The best solution is to design your campaigns with email localization design in mind. The Main Reasons to Localize Your Email Design. The simple truth is that most users will stop their subscriptions if the email newsletter design is not localized. Sounds good? And guess what?

Design 68

Design Internet Marketing Email Marketing Newsletter 68