Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.”

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

AUGUST 1, 2023

Virality Rate Your virality Rate lets you know how much your content is resonating with your audience. And, a high Virality Rate can help spread the word about your brand, products, or services to a wider audience. Measuring Virality Rate is pretty straightforward.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Adobe Experience Cloud Blog

APRIL 12, 2016

The incentives above aren’t all encompassing, and the best marketers know how to create engaging campaigns that offer their audience something they want for a price that’s well worth the exchange. But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Contently

JANUARY 20, 2023

One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products. The campaign aimed to change the negative connotations associated with the phrase “like a girl” and empower young girls to embrace their own strength and confidence.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Dig deeper: The zero-sum game of social media: When going viral spells disaster Impact. Why we care.

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Cost Advertisements Advertising Automation 109

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. The thing with B2B marketing is that it’s not really a bright and shiny object. It’s not cool, fun or exciting. Those were the good old days.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Top Rank Marketing

FEBRUARY 19, 2024

Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media. And on LinkedIn, aiming for virality can actually be counterproductive. To counteract this, work to grow your brand’s organic following and build awareness with paid brand campaigns.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Anything Goes Marketing

APRIL 5, 2006

Marketing Sherpa put out another great article on viral campaigns. Their tips are deadly (in a good way - just like "viral" campaigns). Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. I suggest checking it out.

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. By analyzing over five billion data points, RAD AI has identified several consistent content patterns that mark successful TikTok influencer campaigns, and we love sharing. The right meme at the right time can catapult your brand to viral fame.

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV.

Barriers 127

Barriers Brand Identity Branding Content 127

The Lead Agency

APRIL 14, 2024

Tools like Google Analytics and Tag Manager allow marketers to measure virtually every aspect of their campaigns, providing insights that can drive better decision-making and optimise marketing spend for the best ROI. Trend 8: Virality Kicks Up Through Automation We all want to go viral. It’s the digital marketing dream.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

OCTOBER 30, 2023

Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral. What would be a well-defined strategy for running a TikTok campaign designed to drive awareness and top-of-funnel engagement for a B2B brand? Stay consistent and post regularly: Consistency is key on TikTok.

Campaigns 105

Campaigns Top of Funnel Best Practices Marketing AI 105

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. And that spans across multiple marketing channels and campaigns. But one thing that B2B brands can capitalize on is influence.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

JANUARY 21, 2022

With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. What do their marketing campaigns entail? Even worse, it’s easy for your posts to be buried in a flurry of updates, announcements, and news—unless they go viral.

Social Media 318

Social Media Organization Media B2B 318

Atomic Reach

MARCH 5, 2024

How RAD AI Connects Content and Creators to Your Customers TikTok viral moments indirectly showcase what your customers resonate with the most and why. By analyzing over five billion data points, RAD AI has identified several consistent content patterns that mark successful TikTok influencer campaigns, and we love sharing.

Viral Marketing 52

Viral Marketing Campaigns Content 52

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

Viral Marketing 136

Viral Marketing Linkedin Ideal Customer Profiles Social Media 136

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right? Create a campaign.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Webbiquity

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. B2B marketing can be tough, especially when so many campaigns look the same.

B2B Marketing 236

B2B Marketing Godaddy B2B Paid Search Agency 236

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Going viral almost instantly, this ensured anyone who hadn’t watched the game also knew of the announcement. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands.

Digital Asset Management 132

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 132

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Within 24 hours, the posts racked up 2.9 oliviadirienzooo ♬ RGF – Macky Zoo ?

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Square’s brand marketing shines on TikTok as well. s birthday.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. jxrdanhames m.A.A.d

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Create content or campaigns with strong emotional appeal or significant value.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

MAY 9, 2022

Another popular TikTok idea revolves around trying viral recipes. With so many food content creators on TikTok, a recipe or food hack will go viral on the platform and it seems like everyone on and off the app is trying it. There have been many in the past, from the viral baked feta pasta to tortilla folding hacks.

Video Marketing 121

Video Marketing Viral Marketing Allocation Trends 121

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. The best-performing campaigns demand extensive up-front work but pay dividends.

Social Media 126

Social Media Social Marketing Examples Planning 126

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. RAD AI has invested in learning what makes TikTok tick so we can develop high-quality, high-performing creative strategies for our clients and deliver them winning influencer marketing campaign results.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. The total impressions are represented under the Viral tag. The impression metric is an excellent way to find out the virality of a post. Why Is the Impression Metric an Important Facebook KPI?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Biznology

MARCH 28, 2019

And Slim just left town …) That doesn’t mean that you shouldn’t apply to your marketing the same ideas that made those campaigns so popular. Here are a few thoughts to keep in mind: Redefine Viral. In fact that’s true whether you want to be viral or not. Even if you could afford it, do you really want a Super Bowl ad?

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142

Optinmonster

FEBRUARY 21, 2024

Guest Blog for Quality Backlinks Using a guest blogging campaign for blog traffic generation can be a good strategy, but it’s important to go into it with clear goals in mind. As you can see from the screenshot below, his weekly organic traffic for a year before the guest blogging campaign never quite reached 3,000 visits.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Choose a Subset of Existing Customers To Grow From Start by taking a specific area of your business and running different campaigns around it. What Areas Are Impacted By Growth Hacking?

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Optinmonster

MARCH 11, 2024

Gamification in marketing refers to strategically incorporating game design elements and principles into marketing campaigns and strategies. Gamification helped Volkswagen China’s crowdsourcing project go viral. Let’s look at some examples of how you can bring it into your own marketing campaigns.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99