Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Over the past few years, Google and other search engines have implemented a radical change in how they rank sites. Optimize for Natural-Language and Voice Searches. The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Heinz Marketing

JUNE 22, 2021

As the possibility of on-site work becomes more of a reality post-pandemic, you may be finding yourself in the position to answer this question – “what does your ideal work situation look like?”. Others may be elated at the thought of retreating to a real office space away from their hectic home life. What’s the best way to do this?

Work Management 114

Work Management Cable Peer-to-peer Lead Ranking 114

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Keeping up with the latest AI tools is nearly impossible as sites such as There’s an AI for that currently houses over 12,000 new AI apps.

Marketing AI 104

Marketing AI Training Generation Budget Programs 104

illumin

NOVEMBER 6, 2023

Certain kinds of TV, like live sports, are still watched most reliably on cable networks. In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Contently

APRIL 4, 2019

Cable news producers, for example, aren’t going to be interested in hearing your fluffy segment pitch during a natural disaster, mass shooting, or death of a notable figure,” said Brian Hart , founder and president of Flackable, a communications agency representing business and finance clients. Be sensitive.

PR 167

PR Cable Press Paid Search Agency 167

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

Cable 76

Cable Television marketing Broadcasting Curation 76

LeadsRX

MARCH 9, 2022

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. Visitors to your site within the specified time period are unique visitors only on their first visit. Unique Cookies. Addressable TV.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Digital B2B Marketing

JANUARY 15, 2013

Remember the switch from the dialup modem to always on DSL or cable? Remember cutting the Ethernet cable for wi-fi? I rarely stumble across a site that isn’t functional on my smartphone, even if it doesn’t have a mobile-specific version. But But But… Wait! But mobile means we are always connected!

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Kevin Indig

AUGUST 7, 2023

Others are great on cable news programs, while they might struggle in the social media world. Even though you want to optimize for a high degree of content quality on your site, not all of it needs to rank in organic search as long as you have other ways to prove its value. Some brands are great online but struggle in brick-and-mortar.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Choozle

JANUARY 7, 2022

CTV inventory includes video ads that can be placed on any TV or device connected to the internet accessing video streaming content, providing unique placement beyond what is available via a traditional cable provider. Connected TV offers campaigns with contextual alignment, detailed targeting, and live reporting on success.

Sales Management 63

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 63

FMG Suite

AUGUST 12, 2020

If you want them to simply visit your website, tell them the URL and describe some things they could do on the site. USB cables can plug directly into your computer, making for easy set-up. An XLR cable needs to go into a digital mixer before being routed to the computer. . Target Your Ideal Audience. Headphones.

Cable 52

Cable Planning FAQ Distribution 52

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

Contently

SEPTEMBER 20, 2016

Site ranking: comScore top 1000 vs. comScore top 10. Brands can shell out up to five times more money for big video players on sites in the comScore top 10, but Nielsen found that these factors had almost no impact on purchase intent. Video size and site ranking can affect small brands. Digital video is still a lot like cable.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Strategic-IC

JUNE 4, 2018

Our client, Cabling Science, provides classroom training and e-learning services to the communications infrastructure community. Although Cabling Science already had 9,000 organic site visitors a month, their challenge was to turn this traffic into conversions - in particular, they wanted to grow conversions for a new awareness stage eBook.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Aberdeen

DECEMBER 3, 2020

Similarly, when a cable services user requests on-site support from a field technician to repair a device, the company must detect and confirm the nature of the issue, find the closest available technicians in the area, determine relevant parts needed, and schedule the technician. There is a workflow behind such routing activities.

Acquisitions 52

Acquisitions Enterprise Management Cable Marketing Management 52

ClickZ

JANUARY 21, 2021

To this date, a lot of companies are doing this by enabling their e-commerce sites and demo apps with visual product configuration software. The cable channel launched a smartphone app with the name ‘Dig Decoder’ to give hints about the game. Take IKEA, for example.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Brandwatch Marketing

JANUARY 4, 2019

On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. In an average month, 8 out of 10 18-49 year-olds watch YouTube. The platform has also launched in over 88 countries.

Youtube 104

Youtube Statistics Cable Stats 104

Hubspot

DECEMBER 30, 2020

Podsights is a podcast attribution tool through which the team measures when someone hears a podcast ad and returns to the site, and becomes a lead. However, your coworker might like to start their day watching cable news, scroll through social media during lunch, and travel to the gym (passing multiple billboards) after work.

Paid Content 101

Paid Content Hubspot Advertisements Advertising 101

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

ConvertKit

JULY 9, 2021

You’ve probably heard about stock photos—sites where other creators and brands can purchase licenses to use images in their own campaigns. Stock photo sites are valuable resources for those who can’t afford to hire in-house photographers who can take high-quality images. Creating for music libraries. Synchronizations.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Hubspot

JUNE 12, 2017

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. And it's true -- poor quality ads can drive people away from your site if they create a poor experience for your visitor. Advertising.

Spending 78

Spending Ads Mobile Advertising Cable 78

Digilant

APRIL 4, 2023

— Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. You then have the opportunity to retarget those who have viewed the ad through site retargeting, paid search, etc. Download the full whitepaper here.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Sprout Social

SEPTEMBER 3, 2020

The fact that you don’t have to pay-to-view is an added bonus versus old-school cable. Twitch’s recent success speaks for itself, with the site on track to surpass 40 million monthly active viewers. Twitch’s recent success speaks for itself, with the site on track to surpass 40 million monthly active viewers.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Brand Identity Branding 132

Porch Group Media

MARCH 11, 2020

In the 1-6 weeks prior to a consumer actually leaving their home (around the time a home enters a pending sale) they’ll begin making pertinent decisions on which providers to carry over or to purchase new plans with such as home insurance, cable and satellite, and utilities.

First-Mover Advantage 52

First-Mover Advantage Planning Cable Psychographics 52

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Ideally, they should be high-traffic sites and have good domain authority. If you leverage the right marketing channels, customers will flood your site and join your email list. Let’s go over some.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

EMagine B2B Blog

APRIL 19, 2019

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Instagram – According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. This makes these generations "unreachable" through traditional advertising methods, particularly since most streaming platforms, like Netflix, don't allow brands to advertise on the site.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Mass Analytics

DECEMBER 8, 2021

To this end, they used the example of Dunkin’ breaking down the TV channel to smaller elements like cable, broadcast, etc. Jepson added that they did not just do traditional brand lift, they combined that with control vs exposed lift; search behavior; site vitiation; and shopping behavior. Conclusion.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

illumin

JANUARY 3, 2019

Perhaps someone browsed and purchased a desktop monitor for the holiday, and then looked at (but didn’t buy) an HDMI cable. Site retargeting allows marketers to find window shoppers and bring them back to buy. One way to reach past customers is to display products that complement their past selections.

Cable 60

Cable Top of Funnel Advertising Funnels Case Studies 60

KoMarketing Associates

FEBRUARY 12, 2019

According to ConversionXL , “60% of online shoppers start their research two or more weeks prior to purchase and “51% visit 4+ sites before finalizing a purchase”. Even data services like phone and cable TV and internet connections are fairly easy to understand. This has a lot of consequences. B2B products are often more complex.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Rain: The Growth Agency

APRIL 13, 2018

This typically involves bumping your customer database up against one of several viewership panels, derived from connected TV’s, cable set-top boxes, or Nielsen. Overall sales lift measures can work if your baseline will allow for it, but you now need a method for media optimization beyond looking at spikes in site traffic.

Cable 40

Cable Business Long Tail Marketing Budget Programs 40

Hubspot

AUGUST 27, 2018

It came in 1972 with the debut of HBO (then known as "Home Box Office"), the first commercial-free premium cable channel. Consider this 1981 New York Times article titled, "Will Cable TV Be Invaded by Commercials?" The launch of HBO started a trend of premium, ad-free programming for a fee. Source: YouTube. Sound familiar?

Paid Search Agency 62

Paid Search Agency Video Marketing Cable Ads 62

Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). In an advertising situation, it’s the medium owner (TV station, Web site, newspaper, list owner, etc.)

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Marketing Insider Group

NOVEMBER 29, 2012

While online and Cable TV advertising is up. Although many predicted social advertising would finally bring down the banner, it is still a search-driven world as social networks accounts for a very small portion of referral traffic to e-commerce sites. Mobile traffic to e-commerce sites is largely driven by Apple devices.

Mobile Advertising 100

Mobile Advertising Cable Banners Advertisements 100

Brightedge

DECEMBER 21, 2020

YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. Understanding how YouTube marketing works and utilizing the platform to your advantage will help to increase exposure for your business. Why YouTube marketing?

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59