SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

FEBRUARY 28, 2022

Plus, it can also increase your email list and social media follower counts. To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. For you, that means free publicity and a buzz of excitement around your brand and contest. Create entry options for social media platforms.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Seek influencers who actively support [specific cultural or social movements], aligning with brand values. What’s the buzz? What strategies would you suggest?

Sales Management 90

Sales Management ROI Planning Work Management 90

Brandpoint

SEPTEMBER 16, 2019

Social advocacy is like this with brands and companies. Companies can post on social media and their website, showing their client success stories and customer reviews, but it’s still hard for people to trust brands when they don’t have anyone they know vouching for them. Why is Social Advocacy Important?

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Read this blog to know more about what social media stories are and some of the best ways you can use its features.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Planning Work Management 117

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. Good question!

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Content Marketing. Contextual Marketing. Conversational Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're funny, clever, and great for social sharing. They're Already Viral. They Make Great Social Media Fodder. Buzz Lightyear: Everywhere.

Social Networks 74

Social Networks Viral Marketing Buzz Classified Ads 74

Hubspot

SEPTEMBER 5, 2019

But successful word-of-mouth marketing takes work and serious marketing savvy, leveraging many components of inbound marketing like product marketing, content creation, and social media marketing. These are the traits of a thought leader ; they are qualities that elicit the feeling of trust that is necessary to create word of mouth buzz.

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Send an email, post on your social accounts, and keep posting. Don’t Forget To Promote It. Tease It Out. Incentivize.

Campaigns 134

Campaigns Planning Tips Branding 134

Webbiquity

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions of social shares, it’s a common request.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Smashmouth Marketing

SEPTEMBER 23, 2010

Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods. Most buzzers love to be pumped up socially. Thank them for buzzing. Host tweet-ups, or networking events. LinkedIn Groups. Build an online community. Quote them in blog articles. Write success stories with them.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. ’” — Boris Jabes , co-founder Same for Hex : “ A few of our first 10 customers were from our network. We networked aggressively on LinkedIn with our alma mater networks etc.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Buzz Marketing for Technology

AUGUST 4, 2009

Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say?

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. The good news?

Social Media 96

Social Media Social Marketing Media Planning 96

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Virality. I will check it out.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Outgrow

NOVEMBER 24, 2019

Many of these groups are buzzing with discussions, debates, and conversations. 4) Add Social Share Buttons. Make it easy for people to share their results by adding social share buttons. You can also create a link with a pre-drafted tweet/message that users can share on their social networks.

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Even Your Clients’ Names Change.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Contently

AUGUST 25, 2016

Carlsberg—one of the five largest brewery groups in the world, the fourth largest in the UK, and the biggest brewer in Northern Europe—started experimenting with the social network. Together, they are responsible for the brand’s global content strategy, working with a network of freelancers to scale production.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Best Practices Content 60

Adobe Experience Cloud Blog

APRIL 1, 2015

2) Build Buzz. Take a quick peek on any social network and you will see that April Fools’ day is a social media sensation, with a top trending hashtag #AprilFools. Brands can build buzz and awareness by participating in this event, especially if they include the popular hashtag.

Planning 48

Planning B2B Thought Leadership Thought Leadership Marketo 48

Contently

APRIL 26, 2016

As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site. Few people at SXSW look like they’re having a better time than Doug Busk, Coca-Cola’s affable global director of digital communications and social media. The content wars.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Buzz Marketing for Technology

SEPTEMBER 17, 2008

Why do some ideas go viral and others don't? People who are “bored at work” are a network bigger than any major network: CBS NBC etc If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. But sub viral growth is still growth.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Adobe Experience Cloud Blog

NOVEMBER 4, 2013

This unprecedented co-branding partnership between Google and Nestle fueled buzz for both brands and started a discussion around the future of similar arrangements. Leverage social media. By announcing news socially, you’re making it easy for people to share the news to their network. Partner with the right brands.

Google 48

Google Advertising Agencies Branding Brand Identity 48

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Writing on the Web

DECEMBER 3, 2010

or networked blogs. puts it in your status update while networked blogs puts an image and a summary of the post on your wall. Videos are very popular on FB and if you do it right, your video may even go viral and be shared by others and create even more visibility for you and your offer. Post on Google Buzz.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Wi5Connect – Welcome to Social Learning 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Vidyard

JANUARY 29, 2015

By posting the #BestBuds ad online ahead of the big game, Budweiser can cash in on two major benefits of online video: The network effect: I’m not a football fan, but I’ve still seen six Super Bowl ads, and shared two of them to my Facebook feed. Don’t believe me? Whether you want to or not.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Outbrain

OCTOBER 7, 2019

In a study that analyzed the spread of millions of messages on social media, researchers from Yahoo realized the following: Less than 1 percent of content will get more than seven shares. As a content creator, it is critical that you come to terms with a harsh reality: your content is highly unlikely to go viral.

Paid Search Agency 39

Paid Search Agency Effectiveness Content Marketing Content 39

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. The same thing can be said for social media: you may be wasting your money and talent if you’re performing for an empty house.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Content Standard

OCTOBER 12, 2016

While brands know influencers pack a powerful following on social media networks like Instagram and Snapchat, research shows they often don’t know how to prove their return on investment. Taking social listening to a deeper level is another way to judge the effect of an influencer campaign. The most powerful influencers?

ROI 40

ROI Long Tail Marketing Marketing & Strategy Paid Search Agency 40

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. Leverage your professional network. For both consumer-driven and B2B marketing, networking is key. Provide customer incentives.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48