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The 10 most fascinating people in B2B marketing in 2017

Biznology

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. This year’s costumes include a monkey, tiger, owl, Buzz Lightyear, Woody and a pirate. Their special hats are a handmade gift.

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Rev Up Your Holiday Marketing In a Post-Cookie World

Salesforce Marketing Cloud

Internet browsers have begun phasing out third-party cookies — the small identifiers that track user behavior across websites — in response to growing concerns about online privacy. Your audience will thank you – especially when they are busy preparing for the holidays and want quick answers to pressing questions.

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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

A Google blog post announcing the phaseout explains, "Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands.". Earlier, in August, Google announced it was developing a "Privacy Sandbox."

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8 Freelancers Who Made More Money in 2020 — and How They Did It

ClearVoice

“Once I started getting more work from clients who just really needed a versatile writer, I ended up jumping on all sorts of projects, from rewriting websites and updating blogs to brushing up content types like press releases and email drip campaigns.”.

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Stay in Compliance: What Marketers Need to Know About ePrivacy Law

Adobe Experience Cloud Blog

To answer some of the most pressing questions, we’re turning this blog post over to Duncan Smith (CEO, iCompli) and Autum Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) for their input. Transparency will be a ‘buzz’ word in the new General Data Protection Regulation. Privacy and Deliverability'

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Blogger: Redirecting

Buzz Marketing for Technology

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