Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 204

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 204

Act-On

NOVEMBER 27, 2023

However, creating a successful email nurturing strategy isn’t always simple. It’s also powerful to nurture and map programs to the buying cycle. The typical buying cycle flow follows need, learn, evaluate, negotiate, purchase, implement, and advocate. From a particular titled contact?

Sales Qualified Leads 244

Sales Qualified Leads Practices Marketing Automation Services Campaigns 244

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. A Nurture Strategy for Content Syndication Leads Click To Tweet.

Lead Scoring 157

Lead Scoring Lead Ranking Cost per Lead CPL 157

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 224

Work Management Marketing Management B2B Marketing B2B 224

KoMarketing Associates

MAY 8, 2018

If the data determines that your CTAs aren’t getting much love, it may be time to switch up your CTA strategy. White Papers: If your company does its own research or has data to share, white papers are a great way to highlight exclusive findings not found anywhere else.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

The Point

NOVEMBER 12, 2019

Engaging earlier in the buying cycle also puts you in a position to build brand credibility, inform buying criteria, and educate the buyer before he/she even decides to start looking for solutions. Effective demand generation. is a mix of hunting AND gathering. No, they won’t.

Intent Data 145

Intent Data Demand Generation Agencies Intent Paid Social Agency 145

NuSpark Consulting

NOVEMBER 10, 2013

If you are an SMB, and you do have products/services with at least a 90 day buying cycle (Interest-Consideration-Purchase), your content, if implemented properly, will cause audiences to consider your solution, and put your firm in the “finals” for when prospects decide to contact your sales team. Content Audit.

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

KoMarketing Associates

APRIL 19, 2016

With these thoughts in mind, I want to walk through some ways to map your content strategy to match the three primary stages of the buying cycle and the types of content that might resonate best with the audience at each stage. Case studies, whitepapers, eBooks, webinars and industry reports are all good places to start.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

ANNUITAS

JANUARY 28, 2014

However, when you look at what return marketers are getting from their spend, the numbers are bleak – only 42% of respondents said their marketing campaigns were very effective or effective, while only 44% claim to have a documented content strategy. Content must be scored according to where in the buying cycle it is consumed.

Demand Generation 100

Demand Generation Demand Lead Ranking Marketing & Strategy 100

Avitage

JUNE 15, 2012

Thought leadership traditionally positions the statement of the big idea in a “one size fits all,” white paper or webinar, as the project end deliverable.

Thought Leadership 120

Thought Leadership B2B Thought Leadership Deliverability Buying Cycle 120

NetLine

APRIL 14, 2022

NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

Intent 97

Intent Webinar Metrics Peer-to-peer Paper 97

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. What can you send via email? Be sure to give your audience a way to subscribe to get updates either via RSS or email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. Remember the children’s game Chutes and Ladders?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. Remember the children’s game Chutes and Ladders?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Adobe Experience Cloud Blog

OCTOBER 8, 2020

But once this choice has been made, what are the priorities in the execution of this strategy, what are the key points not to be missed? It is therefore essential to align your content strategy with your sales cycle and to ensure that your prospects, like your customers, maintain a long-term relationship with your company. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Webbiquity

SEPTEMBER 7, 2010

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Management Buying Cycle 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Content Marketing Strategy and Tactics. 11 steps toward a content strategy by Econsultancy. . 11 steps toward a content strategy by Econsultancy. E-newsletters, blogs and white papers are among the most popular types of content. by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

ANNUITAS

AUGUST 19, 2014

What we’ve done is we’ve said every white paper is going to be 25 points. If I download and consume a white paper in my late stage nurture, shouldn’t that be more valuable than something I downloaded prior to white paper, perhaps in my Engagement content? That’s number one.”.

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Promote offers, content, webinars, or free demos/trials. Here are some examples.

Display 100

Display Advertisements Advertising Lead Ranking 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Strategy Statistics. 45% of marketers say blogging is their #1 most important content strategy. Blogging Statistics. Content ROI Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Everything Technology Marketing

APRIL 8, 2010

These buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. This exercise will help you understand how your customers are progressing through the steps of the buying cycle.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. white papers, case studies, website copy, videos, podcasts, blogs). We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JUNE 26, 2010

I write this post assuming the targeting audience is not aware of what marketing automation is or is unsure of why it is essential. Here’s a simple look at how marketing automation works: A sound advertising and social media strategy is developed, and tactics like SEO and valuable content bring visitors to your website.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Ranking 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. white papers, case studies, website copy, videos, podcasts, blogs). We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. Research reports / briefs. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Blog posts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Sales Engine

APRIL 7, 2016

Somebody who downloaded a white paper may not have the budget, timeframe, or commitment to follow through. Marketing-Qualified Lead (MQL) In our process, an MQL is defined as anyone that demonstrates interest digitally in our content by downloading an infographic, reading a newsletter article, or registering for a webinar.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 136

Content4Demand

SEPTEMBER 29, 2020

As businesses shift priorities, marketers must also reassess their strategy and adjust to changing buyer challenges and goals. Here are some possible high-level questions that you can adjust for your specific industry and audience: How have business priorities changed due to the COVID-19 crisis? How has spending changed?

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. He argues that, to be successful with this strategy, “Marketers need to create compelling content — specifically, interesting and factual stories.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. SEO Funnel and Bottom-of-Funnel Keywords Certainly, keywords at all stages of the buying cycle are important — from top funnel keywords to lower funnel keywords. The content includes insider expertise, current research, and more.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

JANUARY 9, 2024

This same practice needs to be considered for B2B lead generation strategies. These numbers prove that the power of context, and a personalized strategy in lead nurturing are beneficial for your business. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Let me explain.

Lead Nurturing 185

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 185

NuSpark Consulting

MARCH 9, 2014

Gated” means web visitors who want to read your e-books, white papers, and more fill in a form with their contact information as payment for downloading it. And if it’s a webinar for prospects deeper into the buying cycle, ask for some contact information. Not so fast. What to do?

Optimization 100

Optimization Lock-In Business Buying Cycle 100

Adobe Experience Cloud Blog

AUGUST 15, 2017

All of these tools empower reps to spend more of their time engaging with prospects and moving them through the buying cycle, more professionally and more quickly. Content that Answers Buying Questions. Your salespeople should not have to do all the communicating themselves.

Work Management 134

Work Management Marketing Management Marketing Automation Services Buying Cycle 134