The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Content4Demand

OCTOBER 25, 2022

Strategic growth and revenue leader Christine Elliott joined Content4Demand in a recent webinar to discuss the value of content audits to her marketing programs. This is where the real value of a content audit begins to take shape and become a blueprint for content strategy. Also things like stages of the buy cycle.

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Content Buying Cycle 74

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Verdict: No new tech needed Your broader marketing team will need a content strategy for this new reality. If they’re in a buying cycle at all.

Efficiency 86

Efficiency Marketing Automation Services Lead Ranking Brand Identity 86

Adobe Experience Cloud Blog

OCTOBER 21, 2016

The new report by Hanover Research, Increase Revenue in Manufacturing: Tools, Strategies, and Sales-Marketing Alignment , details why sales and marketing departments need to take a modern, digital approach to revenue growth. What’s the way forward? Not a Campaign, But a Process.

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. SEO Funnel and Bottom-of-Funnel Keywords Certainly, keywords at all stages of the buying cycle are important — from top funnel keywords to lower funnel keywords. The content includes insider expertise, current research, and more.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

DealSignal

APRIL 27, 2023

ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. It consists of behavioral signals such as site visits, webinar attendance, email click-throughs, and downloads.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Zoominfo

DECEMBER 28, 2020

These behavior-based buying signals are a goldmine for your sales and marketing teams. What are examples of data-based buying signals. When you consistently identify and interpret B2B buying signals, you create more predictive strategies for both sales and marketing. Here’s a snapshot of buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

PureB2B

MAY 30, 2022

In this article, I'm going to walk you through some of our favourite B2B prospecting strategies that will help you keep your pipeline full. Best Digital B2B Prospecting Strategies. Connect with Decision-Makers over Email. Cold email is one of the original digital B2B prospecting methods. Let's jump into the article.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Contently

DECEMBER 6, 2022

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. It’s also the easiest to explain to leadership how you arrived at your conclusion (that webinar worked!)

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’ve established a B2B content marketing strategy. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. Congratulations! The revenue and ROI will follow. Download Now.

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

Vidyard

MAY 5, 2017

What about your video marketing strategy? Here’s how to map out your purposeful video marketing strategy. Just as Joe Pulizzi suggests you should start your content marketing strategy in general , you’ll want a video marketing mission statement. Some options include: Recorded webinars. You’re all set.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” SEO site analytics reveal how buyers now move through the purchase cycle long before you know who they are or the nature of their needs.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

NuSpark Consulting

DECEMBER 18, 2017

Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales. The result is that B2B buyers are more than halfway through the buying cycle by the time they contact a salesperson. Where they are in the buying cycle.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Content4Demand

OCTOBER 12, 2022

In a recent Content4Demand webinar, Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library , strategic growth and revenue leader Christine Elliott talked about using content audit results as a blueprint for her content strategy. Four Strategies for Driving Growth. Sales Enablement.

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing & Strategy Content 59

NetLine

APRIL 14, 2022

NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. On-Demand Webinar. Webinar Promotion Increased 69.8%. Newsletter.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Litmus

APRIL 11, 2022

That’s why we’re proud to share some of the hot tips and email marketing ideas our very own Jaina Mistry, Senior Email Marketing Manager at Litmus, shared on the recent Salesforce webinar “ 8 Email Best Practices for 2022 to Drive Growth.”. We also look beyond the typical email metrics,” says Mistry.

Email Marketing 82

Email Marketing Planning Webinar Metrics Click Rate 82

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Adobe Experience Cloud Blog

OCTOBER 8, 2020

But once this choice has been made, what are the priorities in the execution of this strategy, what are the key points not to be missed? It is therefore essential to align your content strategy with your sales cycle and to ensure that your prospects, like your customers, maintain a long-term relationship with your company. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

ANNUITAS

JANUARY 28, 2014

However, when you look at what return marketers are getting from their spend, the numbers are bleak – only 42% of respondents said their marketing campaigns were very effective or effective, while only 44% claim to have a documented content strategy. Content must be scored according to where in the buying cycle it is consumed.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

The Point

NOVEMBER 12, 2019

Engaging earlier in the buying cycle also puts you in a position to build brand credibility, inform buying criteria, and educate the buyer before he/she even decides to start looking for solutions. Effective demand generation. is a mix of hunting AND gathering. No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Biznology

JUNE 15, 2016

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision.

Email Marketing 80

Email Marketing Buying Cycle Webinar Metrics Paid Search Agency 80

Martech

AUGUST 7, 2023

Lapsing, lapsed and dormant customers and why they matter Your reactivation program will focus on different audiences within your customer database. It’s essential to understand your regular buying cycle — how often people buy, whether they repurchase at similar intervals but only at certain times of the year and other variables.

Budget Programs 94

Budget Programs A/B testing Buying Cycle Email Marketing 94

Valasys

JULY 17, 2020

The strategy thrives on the philosophy of – Build it and they will come. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Read more on How to Incorporate Geofencing in B2B Content Strategy.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. How to prove the benefits of webinars with engagement data : Here are some ways brands can prove the effectiveness of webinars. Marketing operations. Marketing operations. Customer journeys.

Conference 122

Conference CMS Development Digital Asset Management Marketing Automation Services 122

Content Standard

OCTOBER 10, 2017

Gating your content is a basic pillar of good content strategy, and most of us have had this debate with peers and colleagues at some point. It seems to be a no-brainer when it comes to generating marketing-qualified leads—but there is also a line of argument that says gating just puts barriers in front of your audience.

Top of Funnel 68

Top of Funnel Webinar Metrics Lead Ranking Sales Qualified Leads 68

Influitive

MAY 12, 2016

That’s one reason why account-based marketing has become a popular strategy in recent years. Together, these two strategies deliver a powerful one-two punch that results in higher engagement, shorter sales cycles and more revenue. If you want to learn what advocate marketing is, read this primer.) Create your dream ABM program!

Account Based Marketing 100

Account Based Marketing Work Management Marketing Strategy Marketing & Strategy 100

ANNUITAS

JULY 2, 2020

Because of this, the industry has leaned on relationships as a key part of growth strategies. If you’re interested in learning more about these specific challenges and more facing the entire financial services industry, I recommend watching this webinar. Watch this webinar to learn about each topic in depth.

Demand 130

Demand Buy Work Management Process 130

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. Resolution #2: Balance Personalization with Privacy Longer buying cycles and larger buying committees have increased buyer expectations around relevant and customized experiences. Personalization is no longer a nice touch—it’s a buyer demand.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Zoominfo

DECEMBER 28, 2020

These behavior-based buying signals are a goldmine for your sales and marketing teams. What Are Examples of Data-Based Buying Signals When you consistently identify and interpret B2B buying signals, you create more predictive strategies for both sales and marketing. Here’s a snapshot of buying signals.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100