Tony Zambito

NOVEMBER 1, 2020

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Today, a third to 40% of buyers want a seller-free buying experience.

Buy 309

Buy Buyer Personas B2B Buyer's Journey 309

KoMarketing Associates

AUGUST 18, 2021

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. With that point in mind, B2B marketers may want to consider the top five variables among B2B buyers evaluating solution providers.

Buying Cycle 291

Buying Cycle Customer Surveys B2B Marketing Buy 291

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 341

Marketing Budget Marketing Budget Creation Budget Programs Research 341

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 283

Peer-to-peer Buy Sales Cycle B2B Sales 283

Webbiquity

AUGUST 31, 2021

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. The B2B Marketer-Buyer Disconnect. There were also some “yes, but” findings from the research.

Buy 300

Buy Cold Calling B2B Lead Scoring 300

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Buying Signals Reveal Interests.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Lack of buy-in. 5 types of customer research.

Research 206

Research Paid Search Agency Companies Marketing Budget 206

Marketing Insider Group

FEBRUARY 21, 2018

Are you applying empathy as part of your sales and marketing approach? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group.

Buy 134

Buy Research B2B Sales B2B Marketing 134

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Webbiquity

SEPTEMBER 22, 2020

Six months into the pandemic, how have IT buying plans and practices changed? Two recent research reports provide answers. For B2B technology marketers, in-person events are pretty much out for the moment. Reaching people by phone is difficult, and standard email marketing is less effective.

Enterprise Management 256

Enterprise Management Work Management Purchase Marketing Management 256

Tony Zambito

MAY 26, 2021

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. Note, it is not about seeking a solution to buy. It is about trying to figure things out. A purchase.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Tony Zambito

JANUARY 6, 2022

Perhaps no “Why” question is more important to B2B or B2C leadership than this: Why do our buyers and customers buy? Spadework involves conducting buyer research, attaining deep buyer insights, assessing what the insights mean, and mapping their strategies to critical guiding insights. Be they B2B or B2C entities. .

Buy 201

Buy Buyer Personas Leads Lead 201

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility.

Thought Leadership 346

Thought Leadership B2B Thought Leadership Research Practices 346

Marketing Insider Group

JUNE 17, 2024

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. However, an important question remains: Can marketing agencies tailor their content for any industry? Quick Takeaways Content creation is a powerful tool at the heart of many modern marketing strategies.

Marketing Agencies 1 155

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 155

ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Also, the company has improved the ability to segment and activate Account-based Marketing lists. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Webbiquity

NOVEMBER 12, 2018

With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics. But what about documenting your content marketing technology strategy?

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

Research 146

Research Loyalty Case Studies Communities 146

Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? TDMs make decisions related to technology.

Buy 104

Buy Ideal Customer Profiles Work Management Verticals 104

B2B Marketing Directions

NOVEMBER 14, 2021

The predominant view of B2B buying is that it involves expensive and/or complex products or services, large buying groups and long buying cycles. That's why marketing leaders should define relevant buying scenarios as part of their planning for 2022.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Buyers have adapted fairly well to the idea of digital-first and remote buying.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal.

Account Based Marketing 108

Account Based Marketing Top of Funnel ABM Buy 108

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. But in 4Q, shoppers also show an interest in buying from SMBs. This survey of 500 U.S. Growth strategies. Get MarTech!

Small Business Marketing 120

Small Business Marketing Buy SMB eCommerce 120

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Heinz Marketing

MAY 3, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Developing an accurate and actionable understanding of the B2B buying committee and the buyer personas that make it can be challenging, especially when your buying cycle is complex. Action What are the steps they take during the buying process?

Buy 102

Buy Buyer Personas Validation Buying Cycle 102

Valasys

MAY 15, 2024

In the bustling digital age, where every click can chart the course of a business’s success or failure, the question of whether to buy web traffic surfaces frequently. High web traffic, which engages with the content and converts, is the lifeblood of online marketing and sales strategies.

Buy 40

Buy Traffic Advertising Agencies Opt-out 40

B2B Marketing Directions

NOVEMBER 22, 2020

Image Source: TrustRadius This month, TrustRadius published the findings of its fifth annual B2B buying disconnect study. The 2021 B2B Buying Disconnect report provides a wealth of valuable insights regarding the sale and purchase of business technology solutions. These surveys addressed a broad range of topics.

Work Management 64

Work Management Marketing Management Buy Research 64

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. But do they really want to buy, or are they just window shopping? Put another way: It all comes down to being able to read buying signals. Catch a buying signal? Here are five buying signals to look out for: 1.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

B2B Marketing Directions

MAY 28, 2023

Most B2B marketers recognize that their toughest competitor isn't usually a company offering an alternative product or service, but rather what their potential buyers are already using or doing. Over the past several years, marketing pundits have promoted a variety of tactics marketers can use to "break the grip of the status quo."

Trigger Marketing 52

Trigger Marketing Buy Process B2B Marketing 52

Content4Demand

OCTOBER 13, 2021

Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. You need to do your research to understand who your key personas are. If you don’t already have thoroughly researched personas, their answers are likely to help you sketch out a foundation for each of your key audiences.

Research 108

Research Barriers Trigger Marketing Demographics 108

Heinz Marketing

JANUARY 14, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. In marketing, this is true in a literal sense, as our grasp of audiences and individuals is the key to reaching them. Getting a deep understanding of how buyers want to buy is key, but it is not always clear how to do this. Knowledge is power, or so the saying goes.

Research 111

Research Enterprise Management Tips Work Management 111

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) The NetLine research is particularly valuable for two reasons.

Marketing AI 70

Marketing AI Research B2B Content 70

ClearVoice

OCTOBER 3, 2022

One of the biggest challenges content marketers face is having to get executive buy-in. Executives are usually busy running the company and don’t understand content marketing. Why is executive buy-in important? A lack of buy-in at the executive level can be catastrophic for your long-term content marketing goals.

Buy 98

Buy Marketing Strategy Marketing & Strategy Work Management 98