KoMarketing Associates

SEPTEMBER 28, 2021

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years. Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Ontraport

SEPTEMBER 21, 2021

Many entrepreneurs start a business to achieve freedom but later find themselves bogged down by their daily workload. Even though no-code automation and all-in-one tech can drastically ease this overwhelm, many small business owners are juggling multiple software tools which only adds to their time waste and headaches.

Small Business Marketing 119

Small Business Marketing Customer Surveys Trends Business 119

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. After all, how hard can it be to design a survey? That’s especially true in business to business markets where the target market is small and relationships are critical.

Business to Business 136

Business to Business Customer Surveys Business Opinions 136

SEMrush

NOVEMBER 11, 2021

As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. We conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing. They had to mitigate shutdowns, new safety requirements, and a tough economic market.

Small Business Marketing 125

Small Business Marketing Customer Surveys Advertising Agencies Paid Search Agency 125

KoMarketing Associates

SEPTEMBER 12, 2018

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

KoMarketing Associates

MARCH 19, 2018

Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

Navigate the Channel

NOVEMBER 16, 2023

In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. ” So, what are you waiting for?

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

Search Engine Journal

OCTOBER 5, 2021

We asked SEO professionals how they generate leads and where they win new business. See what they said in our State of SEO industry survey. The post How SEO Professionals & Agencies Win New Business [Survey Results] appeared first on Search Engine Journal.

Customer Surveys 131

Customer Surveys Ad Agencies SEO Business 131

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. After all, how hard can it be to design a survey? That’s especially true in business to business markets where the target market is small and relationships are critical.

Business to Business 120

Business to Business Customer Surveys Business Opinions 120

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Customer Surveys 201

Customer Surveys Marketing Qualified Leads Leads Lead 201

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Ready to learn more?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. Turning to Popular Marketing Channels for Success.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

SmartBrief - Marketing

JANUARY 29, 2024

What are their dominant business concerns? Do they see them as critical to driving business outcomes? The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. Ultimately this year’s survey offers a lot to chew on.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

SendX

JULY 1, 2021

A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX.

Business 360

Business Template Customer Satisfaction Analysis 360

Martech

NOVEMBER 28, 2023

But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses.

Customer Surveys 109

Customer Surveys Budget Programs Click Rate Rules 109

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. As even digitally immature businesses sought to raise their online profiles and boost their digital capabilities, fresh investment in the martech stack was front of mind. We asked selected survey respondents the reason for the switch. Program manager Nichole Cook.

Customer Surveys 98

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 98

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years. In short, they adapted.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. With its powerful automation engine, Service Hub helps businesses streamline customer service processes, reduce costs, and improve customer satisfaction.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

KoMarketing Associates

JULY 3, 2018

The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers are turning to email to reach out to their target audiences. The research found that most businesses (69 percent) spend time and money on email marketing. Email Engagement Remains a Priority for Marketers.

Customer Surveys 136

Customer Surveys Spending Email Marketing Advertising Agencies 136

KoMarketing Associates

DECEMBER 10, 2020

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Martech

JULY 1, 2022

That’s one of the standout findings of the 2022 MarTech Replacement Survey. In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects.

Enterprise Management 101

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 101

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. It’s an important metric for keeping your customers happy and your business healthy. In this article, we’ll show you how to create an NPS survey on your WordPress site.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

Martech

AUGUST 31, 2021

The first MarTech Replacement Survey in 2019 showed just how frequently marketing organizations replaced technology. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications. The post MarTech Replacement Survey finds marketing transformation is accelerating appeared first on MarTech.

Customer Surveys 127

Customer Surveys Marketing Management Digital Transformation Paid Search Agency 127

Martech

FEBRUARY 16, 2024

That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Businesses with fewer than 50 employees and less than 10 million euros in annual revenue will continue to be exempt. Traceability of businesses using online marketplaces. Click here for survey Get MarTech!

Service 133

Service Business Act-On Opt-out 133

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. This is a critical skill for all leaders.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Martech

MARCH 29, 2023

Those are among the findings from MarTech’s 2023 Salary and Career Survey. This year’s survey The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers in December 2022 and January 2023; 401 of those provided salary information. We’ll be digging deeper into the survey results in the days to come.

Customer Surveys 112

Customer Surveys Paid Search Agency Marketing Report Promotion 112

KoMarketing Associates

JULY 29, 2020

Adobe recently published the results of its 2020 personalization survey, and statistics showed that only six out of ten organizations feel that they have extensive personalization efforts in place. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

ClickDimensions

APRIL 4, 2023

Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. Below, we have complied a list of what makes a good survey versus what you should avoid when creating your surveys. What makes a good survey?

Customer Surveys 52

Customer Surveys Marketing Automation Services Customer Satisfaction Opinions 52