Convince & Convert

APRIL 7, 2016

When his son left for film school, Park Howell became very curious about his education as it related to storytelling. As a result, Park began studying and researching storytelling until he understood its underpinnings in our subconscious and reptilian brain. . Park Howell’s 10-step story cycle process for great storytelling.

Storytelling 93

Storytelling Advertising Agencies Paid Search Agency Opt-in 93

Convince & Convert

OCTOBER 19, 2015

To create a content marketing strategy that prompts action and engagement, you have to step into the shoes of the reader, understand their predicaments, goals, and know how to give them what they need. Coupled with listening, this is the easiest thing to do in your marketing. Now that’s an effective content marketing strategy.

Trigger Marketing 152

Trigger Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 152

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Marketing Insider Group

OCTOBER 12, 2020

You must maximize your brand storytelling by ensuring consistent character and feel in everything you produce. Building a brand for your startup is about creating something that conveys a sense of who your business is and what you do. What happened in your life that led you to the decision to start this business?

Startups 354

Startups Ad Building Brand Identity Branding 354

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Even well-known local mainstays can benefit from content marketing.

Paid Search Agency 313

Paid Search Agency Content Marketing Planning Advertising Agencies 313

The Lead Agency

JULY 7, 2020

93% of B2B marketers use email to distribute content. Content Marketing Institute ). 35% of marketers send their customers 3-5 emails per week. Because email marketing is one of the best and most effective methods of attracting and keeping customers. Incorporate Artificial Intelligence. Be More Personal.

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Table of contents What is drip marketing? Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 111

B2B Marketing Search Marketing B2B Google 111

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile. People in the U.S.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Convince & Convert

JANUARY 13, 2016

These failures, however, are an aspect of the human condition and Jen firmly believes that at the confluence of storytelling and business, entrepreneurs need to come clean about their failures and share them with their audience. Adding the four part story structure of trigger, dilemma, choice, and pursuit to your brand planning.

Business 96

Business Storytelling Trigger Marketing Consulting 96

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

LeanData

MARCH 21, 2017

So, has he ever thought about merging those worlds together and using animation to take a humorous look at business? He calls storytelling the most powerful tool in business today. “In Luhn’s father never got to follow his dream of being a Disney animator because he ran the business. Luhn laughed. Been there, done that.

Best Practices 76

Best Practices Business Storytelling Trade Show 76

ClearVoice

OCTOBER 31, 2023

That’s marketing psychology in action. That’s another example of marketing psychology in action. But what exactly is marketing psychology? Defining Marketing Psychology Marketing psychology is a specialized area within marketing. Businesses can offer products or services that meet those needs.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

That’s marketing psychology in action. That’s another example of marketing psychology in action. But what exactly is marketing psychology? Defining Marketing Psychology Marketing psychology is a specialized area within marketing. Businesses can offer products or services that meet those needs.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClickZ

AUGUST 10, 2020

Very quickly, customers responded to her unique and socially conscious business model, helped along by a strong focus on storytelling. With that boom, JIGGY had to find a way to scale their brand storytelling and maximize sales — which, at that time, was a one-woman show. The capture: A simple pop-up with incentive.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Marketing Insider Group

JUNE 13, 2015

Enterprises must orchestrate ways to trigger a story in their customers’ minds. Storytelling happens long before the first word is written or spoken. Business storytellers prepare. So, they must orchestrate ways to trigger a story in their customers’ minds. And it all starts with story prep.

Storytelling 100

Storytelling Trigger Marketing Banners Advertising Mediums 100

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile. People in the U.S.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Content Standard

AUGUST 27, 2015

Multiply that singular aversion to change by 5,000 people or so, and we begin to see why it’s difficult to alter the course of the enterprise business. Brand storytelling requires change, and you may be the one responsible for selling it throughout your company. One key trigger is acknowledgment. Don’t Be the Hero.

Storytelling 40

Storytelling Ad Building Doubleclick Brand Identity 40

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. Conduct thorough market research to understand their pain points, needs, and preferences. Regularly review and update your qualification criteria to adapt to changing market dynamics.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360. 2. Duct Tape Marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. However, this perceived bias toward rational selling could be holding back marketers—especially those interested in TikTok. Teach us (quickly). So what do HubSpot and TikTok have in common?

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Thinking about a major #marketing change?

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Optinmonster

APRIL 10, 2024

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. At least, this is what I—and most marketers—thought. What exactly happened?

Top of Funnel 167

Top of Funnel Marketing & Strategy Buyer's Journey Content 167

Writing on the Web

OCTOBER 30, 2014

Storytelling and personalization is the key piece in content marketing as I see it. Knowing and communicating your back story – the background about the why and who of your business – is especially important in service businesses where people hire you to help them solve a problem. We become engaged.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Exo B2B

OCTOBER 10, 2023

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! The “star” of content marketing lived up to her reputation. Note that name.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Delivra

APRIL 15, 2019

For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know. To start, your business needs an email marketing strategy. Source: Really Good Emails. Establish Goals.

Email Marketing 87

Email Marketing Practices Best Practices Paid Search Agency 87

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Growth Marketing vs. Growth Hacking. Growth Marketing & digital hyper-personalization.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Inbox Insight

AUGUST 27, 2020

Inbox Insight are proud to have been chosen as a finalist in the Content Marketing Awards 2020! Category: Content Marketing ROI/Measurement Program. To find out more about how Inbox INBOUND could benefit your business, download our Media Pack. About Content Marketing Institute. About the entry.

Lead Ranking 89

Lead Ranking Content Marketing Planning Lead Scoring 89

SmartBug Media

JANUARY 6, 2023

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. But its effectiveness has also contributed to an oversaturated channel used by the majority of e-commerce businesses.

SMS 98

SMS Email Marketing Marketing & Strategy Marketing Strategy 98

Salesforce Marketing Cloud

MARCH 17, 2022

Keeping customers happy is a pursuit that goes back as far as business itself. As business landscapes change, the challenges companies face to keep customers engaged and happy change too. Business value: Are Salesforce and the customer driving quantified outcomes and business value together? Your business will change.

Lead Ranking 98

Lead Ranking Aggregators Paid Search Agency Advertising Agencies 98

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. It’s clear that there is a need for B2B marketing leaders to step up and change this narrative.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Vision6

OCTOBER 12, 2020

We don’t like to brag but email marketing is the clear winner when it comes to helping Nonprofits find, grow and keep their donor base. This will look like a desperate cry for help and may end up triggering spam filters. However, overusing this guilt-driven messaging can sometimes trigger the opposite reaction. Email Example.

Examples 98

Examples Urgency Marketing Trigger Marketing Paid Search Agency 98

DemandBase

JULY 17, 2019

Your customers can become volunteer marketers. You need a Talk Trigger: a strategic, operational differentiator designed to create customer conversations. Second, many B2B marketers eschew B2C concepts and tactics, believing them to be inapplicable or irrelevant in some way. They can become your most effective sales force.

Word of Mouth 83

Word of Mouth Account Based Marketing Work Management B2B 83