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How to Write a Creative Brief for Your Next Video Project (with Template)


This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. They are important because they provide you and your stakeholders with a detailed explanation for the reasoning and background for using video to pursue your business goal.

Marketing Tools for the Makers & Doers of the Manufacturing Industry


The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception.

Trending Sources

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. For example, Jeff Molander, a digital sales prospecting trainer and coach, teaches clients to use templates like: Hi, Sam.

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The Business Blog Editorial Calendar Every Marketer Needs [Free Template]


At this point, we know that consistent, frequent blogging is critical to your business’ online success. It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Keywords and Target Personas.

Everything Marketers Need to Research & Create Detailed Buyer Personas [Template]


Okay, so personas are a really important part of your business. We've put together an interview guide and a template for creating buyer personas for you, so it's easy as pie to do your research and compile it all in a beautiful, presentable, palatable format.

The Simple Template for a Thorough Content Style Guide


Most businesses adopt either the AP Stylebook , or the Chicago Manual of Style. How do you spell words in your industry that don't have a definitive spelling? How do you feel about the use of industry jargon?

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. But I think it’s worth pondering anyway, if only as an interesting case study in business strategy.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. You use a template.

How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]


As you're developing your messaging, use clear, concise language, and avoid using industry jargon (AKA gobbledygook ) that makes you sound more like a business babbling robot than a human. A buyer persona is a theoretical manifestation of your business' ideal customers.

5 Techniques for Outreach Emails (with Templates) Proven To Get Results


Referencing the company name or the industry will be specific enough if you’re shelling out a large block of emails. For example, at IKO System we curate and send automated email scenarios that are absolutely faithful to target buyer personas and human psychology.

How to Write a Business Plan: A Step-by-Step Guide (With Examples)


Not all business ideas are good ones. A lot of people have business ideas -- it's whether these ideas are any good that really matters. Check out our comprehensive guide on how to start a business to learn more about fleshing out the details of starting a new business.).

31 business building benefits of Buyer Personas

grow - Practical Marketing Solutions

They are a foundation for any business that relies on customer acquisition, conversion and retention which, of course, is every business. To get you started on creating Buyer Personas for your brand, HubSpot offers a free template: Marketer’s Guide to Creating Buyer Personas.

A Service-Based Business’s Guide to Email Marketing

Vertical Response

Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. We’ll also showcase four emails that your business should send.

4 Uncommon Ways to Help New Customers Discover Your Business

Vertical Response

A growing customer base is critical to any thriving business. Industry research points out multiple elements to include in your overall marketing strategy to reach these gains. Here are four uncommon ways to help new customers discover your business: 1.


How to Write the Worst Guest Blogging Pitch of All Time [Template]


So if you’re ramping up your guest blogging program, you want to make sure the managers of the blogs you''re targeting get your pitches – and love them. There’s really no need to tailor the content you''re pitching to the blog’s target audience.

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow


While technological advances have spurred software development, it’s the subscription model favoured by many SaaS businesses, which has transformed it into a thriving industry. And when it comes to business health, growth is critical to success.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next.

How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs


When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business? Who’s your target customer, and what tactics and messaging should you use to reach them? Press Release Templates.

20 Go-To Places for Truly Awesome Newsletter Templates


Recent studies by MarketingSherpa have found that organizations across industries uniformly believe that email drives an incredible amount of ROI, illustrated below: Image credit: MarketingSherpa. Need a template that’s “designed to sell?”

How to Earn Free Press for Your Business When You Have No Connections


We should start a business selling male leggings.". One week later my business partners and I stood freezing in London's Brick Lane Market with 22 pairs of female leggings "branded" with our male leggings brand. 4) Target specific publications. "Is that guy wearing leggings?". "We

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5 Things Your Business Must Consider About Outsourcing Customer Research


Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. These consultants have led the evangelism of buyer personas for years now – in fact, two of the industry’s best are on our board of advisors as we build technology meant to better enable buyer understanding. Cintell advisor Ardath Albee noted in a recent conversation that there are harmful misconceptions in the industry about buyer personas.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

This is especially crucial as organizations continue to evolve in transforming their business model from product-centric to customer-centric models. Where views on which segments best represent ideal target customers can become muddied over a decade or more. Confusion by Adam Gale.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Instead, develop relationships with other successful bloggers in your industry.

5 Ways to Win with Web Personalization

Modern B2B Marketing

It’s simple to use and can target individuals through personalized communications across synchronized channels—email, the web, ads, and more. With the right solution, it’s actually pretty easy to set up and there are a few provided templates to help you get you started.

How to Transform Yourself Into an Agile Business Blogger


Many inbound marketers and business bloggers get so caught up in (or weighed down by?) Well, I guess that's one way to approach business blogging. This post is going to show you exactly how you can be an agile business blogger, and why it is so beneficial for your marketing.

12 Revealing Marketing Stats About Facebook for Business


I see some real potential here for business owners.". 12 Revealing Facebook for Business Marketing Stats. 1) Facebook matters for business owners. There's a significant chunk of marketers and business owners whose marketing strategies rely heavily on Facebook.

The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology Industry

Modern B2B Marketing

Why is marketing often somnolent in a giant industry that accounts for nearly 20% of our GDP? It’s largely due to the complexity of engaging with physicians — healthcare’s primary target audience.

How does Vodafone prove digital media’s effectiveness?


We have to work in the direction to understand how the market is segmented, the expectations of each different group, how Vodafone is positioned in each group, and how we can target each market segmentation in the best possible way. Loyalty can’t be measured by repeating business alone.

Small Business Lessons from B2B Brands with Amazing Content Strategy


Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.”

? 5 Tips for Marketing in a Highly Regulated Industry

Marketing Action

Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Marketers serving regulated businesses often struggle to keep up, and it’s a problem that’s only going to get worse.

Marketing Planning Process for Professional Services

Hinge Marketing

However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. It may be adapted to a wide variety of situations, from the launch of a new firm or practice area to the repositioning of an existing firm — even the routine planning of new business development activities. Understand the business situation your firm is facing. Research and understand your target clients.

Marketing Tools for the Makers & Doers of the Manufacturing Industry


The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception.

Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives

Hinge Marketing

A few years ago, Hinge embarked on a research project to learn all we could about these industry stars (we call them Visible Experts®). Download the Free Book: The Visible Expert: How to Create Industry Stars. They are more active in their local business communities, often speaking at business functions and blogging. They may even bring a little new business to their firm. Rising Stars tend to bring in higher-quality business and higher fees.

Step-by-Step Guide to Creating a Marketing Persona


If, like most businesses, you’re spending more time and money on content marketing, you want to ensure you’re getting the best return on your investment by creating engaging, lead-generating content. If you prefer to start from an established layout, you can download a free template online.

What Is Digital Marketing?


And after having conversations with marketers and business owners in the U.S., Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Does Digital Marketing Work for All Businesses?

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing


Harry is usually one of the top business development reps at The Best Solutions Company. Instead, they want him to create personal emails to each person he’s targeting. The burden of sending the emails shifts from marketing to business development. Write Your Email Templates.

3 Steps to Increasing Email Deliverability Performance


By the time you design your template, finish the copywriting, create beautiful images, test subject lines and send your email, the last thing you expect is that it wasn’t delivered.

Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products

Customer Experience Matrix

One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. If there’s a pattern here, it’s that these are fundamental aspects of system design and business models.

3 Easy Ways to Increase Site Conversions

Vertical Response

Make sure your content is targeted A common mistake is to create content that will appeal to your colleagues (read: competitors) rather than the people you most wish to serve. Writing about topics you know well in your industry can help you create good quality content.

The Ultimate Dictionary of Marketing Terms You Should Know


4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 7) Business Blogging. While it helps marketers like you define their target audience, it can also help sales reps qualify leads.