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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Introduce your business to new audiences?

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. They are important because they provide you and your stakeholders with a detailed explanation for the reasoning and background for using video to pursue your business goal.

Trending Sources

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. For example, Jeff Molander, a digital sales prospecting trainer and coach, teaches clients to use templates like: Hi, Sam.

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

At this point, we know that consistent, frequent blogging is critical to your business’ online success. It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Keywords and Target Personas.

The Simple Template for a Thorough Content Style Guide

Hubspot

Most businesses adopt either the AP Stylebook , or the Chicago Manual of Style. How do you spell words in your industry that don't have a definitive spelling? How do you feel about the use of industry jargon?

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. Business Daily

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. But I think it’s worth pondering anyway, if only as an interesting case study in business strategy.

5 Techniques for Outreach Emails (with Templates) Proven To Get Results

IKO-Systems

Referencing the company name or the industry will be specific enough if you’re shelling out a large block of emails. For example, at IKO System we curate and send automated email scenarios that are absolutely faithful to target buyer personas and human psychology.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. You use a template.

How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]

Hubspot

As you're developing your messaging, use clear, concise language, and avoid using industry jargon (AKA gobbledygook ) that makes you sound more like a business babbling robot than a human. A buyer persona is a theoretical manifestation of your business' ideal customers.

How to Write a Business Plan: A Step-by-Step Guide (With Examples)

Hubspot

Not all business ideas are good ones. A lot of people have business ideas -- it's whether these ideas are any good that really matters. Check out our comprehensive guide on how to start a business to learn more about fleshing out the details of starting a new business.).

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next.

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

Hubspot

While technological advances have spurred software development, it’s the subscription model favoured by many SaaS businesses, which has transformed it into a thriving industry. And when it comes to business health, growth is critical to success.

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Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]

Terminus

In this post, we’ll look at two important pipeline velocity strategies, different ways you can approach them with account-based marketing, and editable templates that will help you get started. Pipeline Velocity ABM Campaign Templates.

How to Write the Worst Guest Blogging Pitch of All Time [Template]

Hubspot

So if you’re ramping up your guest blogging program, you want to make sure the managers of the blogs you''re targeting get your pitches – and love them. There’s really no need to tailor the content you''re pitching to the blog’s target audience.

How to Earn Free Press for Your Business When You Have No Connections

Hubspot

We should start a business selling male leggings.". One week later my business partners and I stood freezing in London's Brick Lane Market with 22 pairs of female leggings "branded" with our male leggings brand. 4) Target specific publications. "Is that guy wearing leggings?". "We

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How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs

Hubspot

When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business? Who’s your target customer, and what tactics and messaging should you use to reach them? Press Release Templates.

5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. These consultants have led the evangelism of buyer personas for years now – in fact, two of the industry’s best are on our board of advisors as we build technology meant to better enable buyer understanding. Cintell advisor Ardath Albee noted in a recent conversation that there are harmful misconceptions in the industry about buyer personas.

How to Generate Leads with Your Business Blog

Lead Liaison

Business blogs have become one of the most powerful and cost-effective marketing tools available. It is as effective for growing fortune 500 businesses as it is for small start-ups. Include Call to Actions in Your Business Blog.

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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

This is especially crucial as organizations continue to evolve in transforming their business model from product-centric to customer-centric models. Where views on which segments best represent ideal target customers can become muddied over a decade or more. Confusion by Adam Gale.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Instead, develop relationships with other successful bloggers in your industry.

The Personalization Challenge (and Why Tech Alone Can’t Solve It)

Modern B2B Marketing

When we want something sweet, we bring her our business. But human connections are hard to scale, especially when your target market is not the cookie lovers within walking distance of your small bakery, but thousands of users around the world.

How to Transform Yourself Into an Agile Business Blogger

Hubspot

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) Well, I guess that's one way to approach business blogging. This post is going to show you exactly how you can be an agile business blogger, and why it is so beneficial for your marketing.

5 Ways to Win with Web Personalization

Modern B2B Marketing

It’s simple to use and can target individuals through personalized communications across synchronized channels—email, the web, ads, and more. With the right solution, it’s actually pretty easy to set up and there are a few provided templates to help you get you started.

3 Reasons Why Small Businesses Need Marketing Automation

Sharpspring

You’ve heard it before: Marketing automation helps businesses grow. But if you work for a small business, you might feel like you’re constantly competing against the “Goliath”s of the industry. Small Business: Go forth and conquer (the market).

12 Revealing Marketing Stats About Facebook for Business

Hubspot

I see some real potential here for business owners.". 12 Revealing Facebook for Business Marketing Stats. 1) Facebook matters for business owners. There's a significant chunk of marketers and business owners whose marketing strategies rely heavily on Facebook.

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? 5 Tips for Marketing in a Highly Regulated Industry

Marketing Action

Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Marketers serving regulated businesses often struggle to keep up, and it’s a problem that’s only going to get worse.

The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology Industry

Modern B2B Marketing

Why is marketing often somnolent in a giant industry that accounts for nearly 20% of our GDP? It’s largely due to the complexity of engaging with physicians — healthcare’s primary target audience.

How does Vodafone prove digital media’s effectiveness?

Biznology

We have to work in the direction to understand how the market is segmented, the expectations of each different group, how Vodafone is positioned in each group, and how we can target each market segmentation in the best possible way. Loyalty can’t be measured by repeating business alone.

Tips for creating engaging content that gets you business results

Canadian Marketing Association

In our earlier post we discussed the reasons why having a content strategy is so important for your business and how to build one. In this article, we will focus on how to start building engaging content for your customers that will ultimately get you business results. Ultimately, a well-planned and executed content strategy will lead to better customer engagement, trust and more business! Helpful templates: www.buyerpersonainstitute.com.

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception.

How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

Prospectr

Even better than a constant flood of interested and eager business executives in your target market? Step 1: Upgrade Your Account to a Free Trial of LinkedIn Business Plus. LinkedIn lets you try a free trial of their “Business Plus” account.

3 Steps to Increasing Email Deliverability Performance

distribion

By the time you design your template, finish the copywriting, create beautiful images, test subject lines and send your email, the last thing you expect is that it wasn’t delivered.

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

NuSpark

Harry is usually one of the top business development reps at The Best Solutions Company. Instead, they want him to create personal emails to each person he’s targeting. The burden of sending the emails shifts from marketing to business development. Write Your Email Templates.

What Is Digital Marketing?

Hubspot

And after having conversations with marketers and business owners in the U.S., Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Does Digital Marketing Work for All Businesses?

Step-by-Step Guide to Creating a Marketing Persona

Brandpoint

If, like most businesses, you’re spending more time and money on content marketing, you want to ensure you’re getting the best return on your investment by creating engaging, lead-generating content. If you prefer to start from an established layout, you can download a free template online.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 7) Business Blogging. While it helps marketers like you define their target audience, it can also help sales reps qualify leads.

In a World Without Voicemail, What Would Happen to Sales?

Hubspot

Reaching a prospect on your first call attempt is never a guarantee, so salespeople spend hours practicing and perfecting a compelling voicemail template that will hook buyers’ attention and get them to call back. Instead, act as an advisor and industry expert.

Brand Positioning Strategy for the Professional Services

Hinge Marketing

Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. At its simplest, brand positioning is the process of setting your business apart from your competitors in a way that builds preference for you among your target audience. But to be successful, your positioning must be 1) different (it’s tough to take over a leadership position already held by another business — remember, Avis has been #2 since 1953.);